Notes on what a small store is worth, and how to make it worth more.
Plain, practical articles for Shopify owners thinking about selling: how buyers price a store, what raises the multiple, and how a sale actually works.
The 12-month pre-sale plan for a Shopify store
Buyers price the last twelve months. A quarter-by-quarter plan for what to fix, what to document and when to go to market so the improvements show in your numbers.
Read the articleHeadline price vs. what you take home: earnouts, seller notes and inventory
Two offers with the same headline number can be worth very different amounts. How to read deal structure, from cash at close to earnouts, seller financing and inventory.
ReadWhere to sell a Shopify store: marketplaces, brokers or a private sale
The route you choose affects your buyer pool, your fees, your timeline and how much work lands on you. A plain comparison of the three main options.
ReadOne hero product, one supplier: managing concentration risk
Concentration is the most common reason a profitable small store gets a lower multiple. How to measure it, reduce it, and explain what you cannot change.
ReadClean books: preparing your financials for due diligence
Most deals that fall apart do so in diligence, and most diligence problems are bookkeeping problems. What a buyer will ask for and how to have it ready.
ReadToo dependent on Meta ads? How buyers see a single-channel store
A store that lives on one ad platform carries a risk the buyer cannot control. How to diversify traffic and present your marketing data so it reads as durable.
ReadRepeat customers: the metric buyers pay the most for
Revenue that comes back without new ad spend is the clearest sign that earnings will continue. How to measure repeat purchase rate and raise it before a sale.
ReadOwner dependence: how to make your store run without you
If the business stops when you stop, a buyer is purchasing a job, not an asset. A practical plan to document, delegate and prove the store can run without you.
ReadWhy one Shopify store sells for 2x and another for 4x
Two stores with identical profit can sell for very different prices. The difference is the multiple, and it is driven by a short list of risks a buyer can see in your data.
ReadWhat is SDE? How to calculate owner earnings for your Shopify store
Seller's discretionary earnings is the number every small-store buyer starts with. Here is how to calculate it, which add-backs hold up, and which ones buyers reject.
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