Course · for Shopify owners who might sell one day
Raise Your Multiple
A step-by-step programme for Shopify owners who want their store to be worth more, with an AI advisor and real experts alongside you.
What's included
Not a pile of videos. A working plan.
- Step-by-step lessonsEvery lesson ends in numbered steps and a checklist you tick off as you go.
- Tool recommendationsSpecific apps and services for each job, with why they fit a store your size.
- AI advisorAsk about your store and the lesson you're on. It knows your latest valuation.
- Real expert helpMessage the StoreWorth expert team about your store. Optional live calls when available.
- A plan built from your valuationChapters reordered by what your own numbers say moves your multiple most.
Curriculum
9 chapters, 32 lessons
01How buyers value your storeLearn to read your store the way an acquirer does, calculate your real owner earnings, and build a 12-month plan around the levers that move your price the most.Outcome: A clear SDE figure, a list of add-backs you can defend, and a ranked 12-month value plan.3 lessons · 45m
How buyers value your store
Learn to read your store the way an acquirer does, calculate your real owner earnings, and build a 12-month plan around the levers that move your price the most.
Outcome: A clear SDE figure, a list of add-backs you can defend, and a ranked 12-month value plan.
02Widen your profit marginProfit is multiplied in the sale price. Find your true unit economics, use your pricing power, and cut the costs a buyer would cut anyway.Outcome: Product-level margins you trust, a tested price increase, and lower product, shipping and overhead costs.4 lessons · 55m
Widen your profit margin
Profit is multiplied in the sale price. Find your true unit economics, use your pricing power, and cut the costs a buyer would cut anyway.
Outcome: Product-level margins you trust, a tested price increase, and lower product, shipping and overhead costs.
03Turn first-time buyers into regularsReturning-customer revenue is the signal buyers trust most. Measure retention properly, then build the flows, offers and community that bring people back.Outcome: A cohort view of retention, automated post-purchase flows, and at least one repeat-purchase mechanism live.4 lessons · 56m
Turn first-time buyers into regulars
Returning-customer revenue is the signal buyers trust most. Measure retention properly, then build the flows, offers and community that bring people back.
Outcome: A cohort view of retention, automated post-purchase flows, and at least one repeat-purchase mechanism live.
04Lower your dependence on paid adsRevenue that disappears when ad costs rise is worth less to a buyer. Measure your channel mix, then grow the owned and organic channels that keep working without spend.Outcome: A clear channel mix, a growing email list, search traffic you own, and less revenue at risk from ad price changes.4 lessons · 61m
Lower your dependence on paid ads
Revenue that disappears when ad costs rise is worth less to a buyer. Measure your channel mix, then grow the owned and organic channels that keep working without spend.
Outcome: A clear channel mix, a growing email list, search traffic you own, and less revenue at risk from ad price changes.
05Get revenue growingBuyers pay for momentum. Diagnose what is driving your trend, then work the three levers of traffic, conversion and order value, and add new channels when the core is solid.Outcome: A diagnosis of your growth trend, higher order value and conversion, and one new channel tested.4 lessons · 57m
Get revenue growing
Buyers pay for momentum. Diagnose what is driving your trend, then work the three levers of traffic, conversion and order value, and add new channels when the core is solid.
Outcome: A diagnosis of your growth trend, higher order value and conversion, and one new channel tested.
06Reduce concentration and seasonalityA store that one product change, one supplier problem or one bad season could break is discounted heavily. Spread the risk across products, months and suppliers.Outcome: A broader product mix, steadier monthly revenue, and a backup plan for your critical suppliers.3 lessons · 38m
Reduce concentration and seasonality
A store that one product change, one supplier problem or one bad season could break is discounted heavily. Spread the risk across products, months and suppliers.
Outcome: A broader product mix, steadier monthly revenue, and a backup plan for your critical suppliers.
07Cut refunds and tighten operationsHigh refunds signal product or fulfilment problems a buyer will inherit. Find the causes, fix fulfilment, and build a reputation that shows in reviews.Outcome: Lower refund rate with known causes, reliable fulfilment, and strong reviews.3 lessons · 40m
Cut refunds and tighten operations
High refunds signal product or fulfilment problems a buyer will inherit. Find the causes, fix fulfilment, and build a reputation that shows in reviews.
Outcome: Lower refund rate with known causes, reliable fulfilment, and strong reviews.
08Make the store run without youA buyer pays more for a business than for a job. Find where your hours go, write down how things are done, and hand tasks to people and tools.Outcome: A time audit, written SOPs for recurring work, and at least one role delegated.3 lessons · 42m
Make the store run without you
A buyer pays more for a business than for a job. Find where your hours go, write down how things are done, and hand tasks to people and tools.
Outcome: A time audit, written SOPs for recurring work, and at least one role delegated.
09Get sale-readyTurn the improvements into a sale price. Clean financials, a ready data room, the right sale route, and deal terms that protect you.Outcome: Buyer-ready financials and documents, a chosen sale route, and a clear view of the deal terms you will accept.4 lessons · 59m
Get sale-ready
Turn the improvements into a sale price. Clean financials, a ready data room, the right sale route, and deal terms that protect you.
Outcome: Buyer-ready financials and documents, a chosen sale route, and a clear view of the deal terms you will accept.
Every factor in your valuation has a chapter that moves it.
One-time
9 chapters · 32 lessons · 8 hours
The course is education, not legal, tax or financial advice. No outcome is guaranteed.