Affinity Agency

About Affinity Agency

Founded in 1986; Affinity is a web development & marketing agency specialising in Shopify (and other web platforms). A Shopify Plus Partner, services include; SEO, PPC, Social Media, Design, Dev, and 3rd-party integration, combining expertise with innovative solutions.

Services and pricing

• Product and collection setupPrice on request
• Store settings configurationPrice on request
• Store build or redesignPrice on request
• Store migrationPrice on request
• Theme customizationPrice on request
• Website audit and optimization strategyPrice on request
• Ongoing website managementPrice on request
• Checkout upgradePrice on request
• TroubleshootingPrice on request
• Custom domain setupPrice on request
• Custom apps and integrationsPrice on request
• Systems integrationPrice on request
• Search engine advertisingPrice on request
• SEOPrice on request
• Sales channel setupPrice on request
• Conversion rate optimizationPrice on request
• Social media marketingPrice on request
• Email marketingPrice on request
• Content marketingPrice on request
• Analytics and trackingPrice on request
• Business strategy guidancePrice on request
• Site performance and speedPrice on request
• Wholesale/B2BPrice on request
• International expansionPrice on request
• Banner adsPrice on request
• Product photographyPrice on request
• Logo and visual brandingPrice on request
• Product descriptionsPrice on request
• Website and marketing contentPrice on request

Featured work

• Lockdown Needle

  Affinity redesigned Lockdown Needle’s website, enhancing layout, speed, and mobile performance for a smoother shopping experience. Affinity's design team, produced new photography to help highlight the craftsmanship, while Paid Social and AdWords campaigns boosted customer acquisition. The result is a stronger online presence and increased growth and engagement.

• PLG Country Store - Design, Build Marketing; PPC and Paid Social

  PLG supplies professional farm tools, fencing materials, small livestock equipment, and pet feeds. Affinity was tasked with developing an improved online solution to enhance customer experience and streamline order processing. Following the launch, Affinity set up and continues to manage paid advertising services, including PPC and social media campaigns.

• Oxford Notebooks - Shopify Plus / SAP Integration

  A Hamelin brand and a market leader in notebooks and notepads across Europe, Oxford sells two notebooks worldwide every second. Affinity was honoured to redesign and rebuild their Shopify Plus website. The development included introducing ‘bundled-by-colour’ stationery and revision aids for professional students. The site also integrates with their SAP system for seamless, real-time stock updates

• Nu U Nutrition - Shopify Plus

  Nu U, a premium Supplements supplier; Affinity revamped the Shopify Plus site to boost speed, UX, and conversions. An in-depth audit identified design flaws, slow code, and UX issues. A new theme was designed and built, improving navigation, product pages, and overall speed. The result is a faster, more user-focused site with custom functionality and enhanced performance across all devices.

• Ermest Doe - WooCommerce to Shopify for B2B

  Previously built with WordPress and WooCommerce, following a careful platform evaluation, the decision was made to redesign and rebuild the shop on Shopify. The result is a modern, stable eCommerce solution built for long-term scalability. A fully integrated data flow with IBCOS, improving operational efficiency and a smoother, faster shopping experience for customers, with intuitive navigation.

• From Complex Magento to Scalable Shopify Plus

  Signwaves, a leading UK manufacturer of POS signage and display systems, migrated from a complex Magento build to Shopify Plus. Affinity led a full platform review and rebuild, delivering streamlined B2B pricing, improved ERP integration, faster performance, and a scalable, intuitive experience for both trade and retail customers.

Ratings and reviews

• Ernest Doe Country StoreStore build or redesignAug 19, 2025

  Great service, integrated Shopify with our ERP system which is very cumbersome - no easy feat. Communication and recommendations excellent throughout project!

• LOCKDOWN NeedleStore build or redesignFeb 25, 2025

  Absolutely superb guys to deal with for all aspects of Shopify setup, re design and marketing! Thank you, Dan

• Capsule RecordsSocial media marketingFeb 24, 2025

  My business engaged with the Affinity team to help develop our social media strategy and to increase engagement. They’ve done a super job, using clear expertise to help us progress as well as patience and a fix-it attitude to navigate some unexpected technical problems. Props to Emily in particular for being constantly on hand when needed and for her positive attitude regardless of setbacks. I can highly recommend this agency.

• Fakenham Garden Centre 1Product and collection setupFeb 24, 2025

  Affinity have been a real help to us in setting up our Shopify 'shop' We are real novices at selling online so they were really patient with us and took the time to explain, show examples and test what we had done as well

• CosybunksSearch engine advertisingFeb 24, 2025

  Affinity manage our ad campaigns for us, they have always provided a first class service at reasonable rates - would recommend.

• PLG Country StoreStore build or redesignFeb 21, 2025

  5-Star Review for Affinity– Outstanding Shopify Experts! "From the very beginning, working with Affinity has been an absolute pleasure. I genuinely don’t believe anyone else could have done a better job designing and building our website for PLG Country Store. Their professionalism, attention to detail, and ability to deliver exactly what we needed were second to none. What truly set them apart was their ‘nothing is too much trouble’ approach. Every challenge we presented was met with a solution—nothing was ever a “no.” They took the time to understand our vision and made it a reality, creating a website that perfectly reflects our brand and makes online shopping seamless for our customers. The entire process was smooth, efficient, and exceeded all expectations. I would highly recommend Affinity to anyone looking for expert Shopify partners who genuinely care about delivering exceptional results. Thanks again for all your hard work—absolutely brilliant from start to finish!" — Gary, PLG Country Store

• Oxford NotebooksCustom apps and integrationsFeb 20, 2025

  Michael is always quick to respond and really helpful. We had an issue with our filter app and Michael was able to fix it quickly - I would highly recommend.

Read all reviews on Shopify →