Alessandro Martini

About Alessandro Martini

Shopify specialist with 6+ years of experience building, optimizing and scaling high-performing stores. Expert in custom theme development, UX, performance, integrations, migrations and conversion-focused Shopify solutions.

Services and pricing

• Store build or redesign$2,500–$7,000
  What's included

  Custom Shopify store builds and redesigns focused on performance, UX and conversion. From strategy and design to custom theme development, app integrations and launch, I create fast, scalable, mobile-first stores tailored to each brand, with clean code and a strong focus on long-term growth.

• Website audit and optimization strategy$1,000–$2,500
  What's included

  Comprehensive Shopify audits focused on performance, UX, conversion and scalability. I analyze your theme, navigation, apps, speed, mobile experience, product pages, checkout flow and technical setup, then provide a clear, prioritized optimization strategy with actionable recommendations to improve store performance and conversion.

• Store migrationPrice on request
  What's included

  Seamless migrations to Shopify from platforms such as WooCommerce, Magento, PrestaShop and custom solutions. I handle products, customers, orders, redirects, integrations and theme setup, with careful attention to SEO, data integrity and minimizing downtime during the transition.

• Theme customizationPrice on request
  What's included

  Custom Shopify theme development and customization, from small improvements to advanced features and fully custom sections. I work with Liquid, HTML, CSS and JavaScript to adapt themes to your brand, improve UX and performance, and build flexible solutions that remain easy to manage from the Shopify admin.

• Wholesale/B2BPrice on request
  What's included

  B2B and wholesale Shopify solutions tailored to your business model. I build custom pricing, customer-specific catalogs, volume discounts, gated access, minimum order rules, company accounts and integrations with ERP or external systems, creating a smooth purchasing experience for both your team and your buyers.

• POS setup and migrationPrice on request
• Store settings configurationPrice on request
• Product and collection setupPrice on request
• Checkout upgradePrice on request
• Ongoing website managementPrice on request
• TroubleshootingPrice on request
• Custom apps and integrationsPrice on request
• Systems integrationPrice on request
• Product descriptionsPrice on request

Featured work

• Mimmù

  Shopify Plus • Full store build Built from scratch for a premium Made in Italy footwear brand, covering the entire ecommerce experience from architecture to launch. Custom theme development, tailored features, international setup and performance optimization created a scalable Shopify Plus store designed to support long-term growth.

• Swimprove

  WooCommerce → Shopify migration Complete migration and storefront rebuild for a swimming equipment and training brand. The project included product and collection restructuring, custom theme work and UX improvements, resulting in a faster, cleaner and more scalable Shopify experience built around the needs of swimmers and athletes.

• Kefood

  Shopify customization • CRO Ongoing Shopify development for a nutrition and low-carb ecommerce brand, combining custom theme enhancements with UX and conversion-focused improvements. Work focused on key pages, product discovery and the purchase journey to create a clearer, faster and more effective shopping experience.

• Oybò

  Custom Shopify store build Complete Shopify development for an Italian fashion and lifestyle brand. The store was built around its strong visual identity, with tailored layouts, custom interactions and a mobile-first approach. The result is a clean, distinctive ecommerce experience designed to showcase the collections effectively.

• Tacchettee

  Fully custom Shopify build A fully custom storefront for a fashion brand inspired by football and supporter culture. The project combined bespoke layouts, tailored features and a collection-focused shopping experience, creating a distinctive Shopify store able to support a broad and constantly evolving product catalog.

• Mr Crocca

  WooCommerce → Shopify migration Complete migration and rebuild for a pet nutrition brand. Products, collections and the overall shopping experience were restructured for Shopify, with custom storefront enhancements and UX improvements aimed at creating a faster, clearer and more scalable store for dog and cat owners.

Ratings and reviews

• Colly ShopTheme customizationOct 19, 2026

  We worked with Alessandro on some theme customizations and a CRO analysis to improve the overall user experience of our store. He was great at identifying areas that could be improved and suggesting practical changes to make the frontend work better. Communication was easy throughout the process, and he understood what we needed without making things unnecessarily complicated. Overall, a very positive experience and we’d definitely recommend working with him.

Read all reviews on Shopify →