Anatta

About Anatta

Anatta is the enterprise Shopify migration partner for $50M–$2B omnichannel brands, founded in Austin, TX in 2008. We built the Anatta Agentic Operating System — software that orchestrates AI agents and human judgment to ship work in weeks, not quarters.

Services and pricing

• Store build or redesignPrice on request
• Website audit and optimization strategyPrice on request
• Business strategy guidancePrice on request
• Store migrationPrice on request
• Checkout upgradePrice on request
• Ongoing website managementPrice on request
• Headless commercePrice on request
• POS setup and migrationPrice on request
• Theme customizationPrice on request
• Systems integrationPrice on request
• Site performance and speedPrice on request
• Wholesale/B2BPrice on request
• International expansionPrice on request
• Custom apps and integrationsPrice on request
• Conversion rate optimizationPrice on request

Featured work

• Vuori

  Vuori | Boosting Technical Velocity on Shopify to Support Rapid Growth Anatta has played a pivotal role in Vuori’s broader efforts to scale its physical retail and eCommerce channels. By providing Vuori with a cross-functional product and engineering team of 10+ full-time staff, Anatta boosted development velocity and launched key initiatives like Checkout Extensibility and POS integration.

• buybuy BABY

  buybuy BABY | Migrating a $1.5B Enterprise Retailer to Shopify in 31 Days Dream On Me acquired buybuy BABY in 2023, inheriting closed stores and an offline website. With $1.5B in projected sales at stake, they needed a new Shopify store in just 31 days. Anatta took on this ambitious timeline, rewriting the playbook for enterprise migrations and helping them create a new foundation for success.

• Dollar Shave Club

  Dollar Shave Club | Accelerating the Quantity & Quality of DSC’s Optimization Experiments During their partnership, Anatta was able to not only launch 60+ high-value conversion tests for DSC, recovering considerable growth—but also empowered DSC to seamlessly run their own CRO program. With Anatta’s support, the output of CRO experiments DSC launched shattered the brand's internal records.

• Rothy's

  Rothy’s | Sprinting for Growth & Global Success When Rothy’s first sought out a partnership with Anatta, the now globally acclaimed footwear brand was just getting its footing in DTC. But over 8 years of partnership, they didn't just walk—they sprinted. Together, they launched internationally, accomplished 6 site redesigns, 3 rebrands, 2 platform migrations—and launched more than 400 CRO tests.

• Athletic Greens

  Athletic Greens | Anatta’s Technical Expertise Helps Position a DTC Industry Leader Athletic Greens was experiencing rapid growth when the brand first partnered with Anatta for expert technical guidance in 2018. Anatta’s PWA launch, subscription experience optimization, and efforts to take AG1 international helped the brand scale from $15M to $150M in the first 6 years of their partnership.

Ratings and reviews

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