Arctic Grey

About Arctic Grey

Arctic Grey helps Enterprise Shopify Plus Merchants with everything from custom built site optimizations to brand new eCommerce design & development from scratch. We've supported more than 1,000 Shopify stores, covering D2C, B2B, Wholesale, and Point of Sale (POS).

Services and pricing

• Business strategy guidancePrice on request
• Custom apps and integrationsFrom $199
  What's included

  Included in starting price: For all of your needs, you’ll have one real-life person who’s your go-to for all your project requirements. Whether it’s creating a custom theme, making your site look better on mobile devices, or adding custom features or code. Additional work and price information: The great thing about having a designated project manager is that they learn about you and your business. Your likes and dislikes, style, design and copy preferences. Hey, they'll even remember your favorite flavor of ice cream. Our team of experts, creatives, and nerds, don’t mean a lot if we don’t understand the actual people behind the requests, whether or not they’re satisfied and ultimately that’s what bulk hours are for: Improving the level of service between your needs and our experts.

• Product and collection setupFrom $199
  What's included

  Included in starting price: For all of your needs, you’ll have one real-life person who’s your go-to for all your project requirements. Whether it’s creating a custom theme, making your site look better on mobile devices, or adding custom features or code. Additional work and price information: The great thing about having a designated project manager is that they learn about you and your business. Your likes and dislikes, style, design and copy preferences. Hey, they'll even remember your favorite flavor of ice cream. Our team of experts, creatives, and nerds, don’t mean a lot if we don’t understand the actual people behind the requests, whether or not they’re satisfied and ultimately that’s what bulk hours are for: Improving the level of service between your needs and our experts.

• SEOFrom $199
  What's included

  Included in starting price: We provide ONE comprehensive SEO Full-Stack Monthly Service Package. We do not offer multiple low tier packages because they simply do not work well enough to meet our standards. The only monthly services package we offer has been perfected over and continuously refined over time as new SEO algorithms emerge. This package includes a comprehensive 17-Page in-depth monthly SEO data analysis, which you will receive on the 1st of every month like clockwork. Additional work and price information: This package also includes a monthly call with an SEO expert with over 15 years of experience. These monthly calls will guide you and help you refine your strategies and best practices to ensure that you are doing everything by the book, giving you the best chance of success.

• Site performance and speedFrom $199
• Store build or redesignPrice on request
  What's included

  Transform your existing Shopify store with Arctic Grey's award-winning design and development services. Tailored specifically for D2C, B2B, and Wholesale. Begin your journey with a free, no-obligation front-page concept design. Experience our risk-free, try-before-you-buy service, and see your store's potential come to life. https://arcticgrey.com/pages/get-started-form

• Store migrationPrice on request
  What's included

  Seamless Migration to Shopify: Your Store’s Next Destination Transition effortlessly with Arctic Grey’s specialized business migration services for D2C, B2B, Wholesale, and Point of Sale (POS). Start your risk-free, try-before-you-buy migration experience with a fully functional demo of your store on Shopify. https://arcticgrey.com/pages/migration-to-shopify

• Theme customizationPrice on request
  What's included

  Custom Tailored Shopify Themes by Arctic Grey If you can dream it, we can build it. Experience Arctic Grey's specialized theme customization services. Ideal for D2C, B2B, and Wholesale businesses seeking a unique storefront. Get Started: https://arcticgrey.com/pages/get-started-form

• TroubleshootingFrom $199
  What's included

  Included in starting price: Our starting price includes 01:00 Bulk Hour of custom web development. Bulk Hours are used for completing tasks quickly. Our team of experts, creatives, and nerds, don’t mean a lot if we don’t understand the actual people behind the requests, whether or not they’re satisfied and ultimately that’s what bulk hours are for: Improving the level of service between your needs and our experts, which is awesome! Additional work and price information: Need help with Troubleshooting and problem resolution? Have bugs, glitches or broken apps? Do you have something that is not working and no idea how to fix it? Put our nerds to the test, we can pretty much find and fix any problem.

Featured work

• EBY by Sofia Vergara

  Arctic Grey played a pivotal role in transforming EBY, a venture by Sofia Vergara. They spearheaded a migration from Magento to Shopify, resulting in an 86% increase in conversions and a 46% rise in repeat customers. Their efforts also led to a 105% improvement in site speed, significantly enhancing the user experience. Explore the full case study through the link below.

• The Cashmere Sale

  Arctic Grey's transformation of The Cashmere Sale to Shopify resulted in a 22% sales surge and 18% traffic increase in 30 days. Their mobile-first approach and custom Shopify enhancements boosted the return customer rate by 82%, click the link below to learn more.

• Bark Box

  Arctic Grey's collaboration with Bark led to a personalized, breed-centric Shopify store. This innovative approach doubled the conversion rate to 3.4% and increased user retention by 57%. Arctic Grey's mobile-first and subscription-first strategies, combined with tailored user experiences, significantly enhanced Bark's customer engagement and sales performance.

• Olaplex

  Arctic Grey's partnership with Olaplex resulted in a comprehensive UX & UI overhaul of their Shopify store. This revamp dramatically improved conversion rates, boosted site speed, and increased average order value and user retention. Their approach to e-commerce design not only enhanced the shopping experience but also significantly uplifted Olaplex's online performance.

• Harvard University

  Arctic Grey's redesign of Harvard University's Shopify Store led to several improvements: a 52% increase in conversion rate and a 19% rise in average order value. The project focused on mobile UX/UI enhancements, leveraging a data-driven approach for a more intuitive and efficient shopping experience.

• Lids

  Arctic Grey significantly improved the online presence of seven brands under the Lids.com umbrella. They enhanced business workflows, implemented effective automations, and refined customer experiences. This approach led to notable improvements in conversion rates, user retention, and site speed.

Ratings and reviews

• Signature SlipcoversProduct and collection setupOct 21, 2026

  I am the Founder of Signature Slipcovers. I hired Arctic Gray to assist with updating my Shopify website and getting ready to launch my ecommerce startup. They have been very helpful with working through the site as a marketing and ordering platform. Talia has been great to work with. Very thorough and responsive. I like the workflow process that Arctic Gray has in place and their expertise and experience has been so helpful.

• MantraTheme customizationSep 30, 2026

  Great experience

• Vilros.comStore build or redesignJun 15, 2026

  I appreciated Arctic Grey thorough approach to the project, as well as the ideas they had on how to improve our ecommerce experience. The improvements we're making to the store's UX are going to help us stand out in our industry and deliver a superior buying experience.

• Defender DistributionStore build or redesignMay 29, 2026

  I have an extremely complicated business with a lot of custom website requirements. I came to Arctic Grey to help streamline my e-commerce and wholesale business, while staying compliant with applicable regulations specific to my product. We have been working with developers for 15+ years and Arctic Grey has been the ONLY partner to overdeliver. They told me exactly what they were going to do and did it. If you're new to working with developers, this is unheard of. They were very organized, updating me every step of the way via Slack and were immediately responsive to any change requests or bugs. It's clear that they are true professionals operating on a system that ensures nothing is missed. I highly recommend this team.

• Antidote Fashion and LifestyleSite performance and speedMay 29, 2026

  Highly responsive and sharp quality of work.

• Local ThreadsStore build or redesignMay 28, 2026

  Exceptional team with in depth knowledge of shopifys abelites. They will build you a great site.

• Colby Davis of BostonStore build or redesignMay 11, 2026

  I’m the owner of Colby Davis of Boston, a jewelry company focused on timeless, meaningful designs and personalized customer experiences. As the owner, I oversee both the creative and operational sides of the business, including our e-commerce strategy and retail growth initiatives. Our primary goal was to migrate from our previous e-commerce platform, bigcommerce, to Shopify while completely modernizing our online presence. We needed a partner that could handle the full scope of the project including a custom website redesign, development, deployment, B2B platform integration, and POS system implementation alongside a massive inventory management change, while ensuring a seamless customer experience and minimal disruption to our day-to-day operations. Working with Arctic Grey has had a tremendous impact on our business. Our new Shopify site is designed to be significantly more user-friendly, visually elevated, and easier for our team to manage internally. The B2B functionality streamlined wholesale operations, and the POS integration created a much smoother connection between our online and retail experiences. Upon launch, we anticipate seeing improved operational efficiency, stronger customer engagement, and a more scalable foundation for future growth both online and via retail. Project management was excellent throughout the entire process. Sofia and Maddie from the Arctic Grey team were organized, communicative, and proactive from start to finish. Timelines, milestones, and expectations were clearly outlined, and they were always responsive when questions or adjustments came up. Despite the complexity of the project, everything felt well coordinated and professionally managed. What stood out most was their combination of technical expertise and problem solving skills. They didn’t just execute tasks, they really took the time to understand our brand, business goals, and long-term vision to give us their full attention to produce a super high-quality product! I would absolutely recommend Arctic Grey to any company looking for a sophisticated Shopify transformation!

• Wildwood GuitarsStore build or redesignApr 23, 2026

  I am the Web Content Manager at Wildwood Guitars. Our goal was to get our existing site off WordPress and on to Shopify. We gave Arctic Grey a huge project to complete and Maddie and Sophia got us to the finish line. Arctic Grey has greatly improved our SEO and have improved the website functionality overall, making it easy for our customer to look through thousands of guitars to find what they need! Maddie went well above expectations and made sure Wildwood Guitars was taken care of. Still to this day, months after the launch, we meet on a regular basis and will be adding new features to the site. Thank you guys!

• BulbtronicsStore build or redesignApr 15, 2026

  Arctic Grey didn’t just build a site; they became a technical extension of our own team. They successfully migrated our complex B2B catalog to Shopify+ and solved a massive ERP integration challenge that others might have walked away from. Bulbtronics Inc. is a leading distributor in the lighting industry, specializing in everything from medical and entertainment lamps to industrial LED retrofits. For this project, I led the process from start to finish, ensuring our vision was executed while keeping all expectations on track. When we partnered with Arctic Grey, we weren’t just looking for a visual refresh. Our primary goal was migrating to Shopify+ while solving a major technical challenge: a seamless integration with our custom ERP system. Operating in a niche B2B industry with thousands of highly complex SKUs, reliable and accurate backend communication was absolutely critical to the success of this project. Shopify+ has given us an enterprise-grade B2B platform that truly matches the complexity of our operation. It now supports our layered pricing structures, customer-specific purchasing workflows, and large, highly technical product catalog without compromise. The platform enables us to serve distributors, institutions, and high-volume buyers with a streamlined, professional buying experience. Arctic Grey helped turn Shopify+ into a core part of our B2B sales infrastructure, not just an ecommerce storefront. Communication throughout the project was seamless and genuinely collaborative. Slack was our go-to for quick daily updates, while regular Google Meet sessions allowed us to dive deeper into strategy and technical execution. This constant, real-time connection made it easy to iterate quickly and resolve ERP-related challenges the moment they arose. The true standout was the Arctic Grey team—especially their project manager, Maddie, and Victoria. They didn’t simply manage tasks; they operated as true partners rather than vendors. Custom ERP integrations can quickly become overwhelming, but Maddie, Victoria, and the broader team were willing to get deep into the technical details. Instead of focusing on limitations, they worked alongside us to figure out how to make things work. Their investment in our success matched our own, and their approach made Arctic Grey feel like a natural extension of our internal team. Final Recommendation: If you are a B2B business with complex technical requirements and need a partner who truly cares about the outcome rather than just the ticket count. I cannot recommend Arctic Grey highly enough. They have the technical muscle to handle enterprise-level hurdles and the communication style to make a high-stakes project feel manageable. Lee

• McClure'sTheme customizationApr 10, 2026

  Been working with Arctic Grey since 2020 through multiple site updates, theme upgrades, you name it....the backend account/project management team has been organized, clear and committed and the final results have been excellent...strong recommend for small businesses that don't have an in house team.

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