Barrel

About Barrel

Barrel creates commerce experiences for CPG brands that drive customer engagement and omnichannel sales. We've been helping brands win on Shopify since 2009 and a Shopify Plus partner agency since 2017. We are a globally distributed team and a minority-owned business.

Services and pricing

• Store build or redesignPrice on request
• Conversion rate optimizationPrice on request
• Business strategy guidancePrice on request
• Custom apps and integrationsPrice on request
• Logo and visual brandingPrice on request
• Headless commercePrice on request
• Website audit and optimization strategyPrice on request
• Ongoing website managementPrice on request
• International expansionPrice on request
• Store migrationPrice on request
• Theme customizationPrice on request
• Email marketingPrice on request
• Analytics and trackingPrice on request
• Systems integrationPrice on request
• Product and collection setupPrice on request
• TroubleshootingPrice on request
• SEOPrice on request
• Site performance and speedPrice on request
• Wholesale/B2BPrice on request

Featured work

• McCormick

  Since 1898, McCormick has stood as a trusted staple in kitchens worldwide, renowned for its quality spices and culinary essentials. Barrel launched McCormick's shop on Shopify to inspire product discovery across their family of brands and build the foundation for their e-commerce growth.

• Sweet Loren's

  Sweet Loren's is a baked goods company that makes cookies with clean, natural ingredients. We migrated Sweet Loren’s from WooCommerce to Shopify 2.0, including the migration of their products and 300+ blog posts. This enabled customers to explore Sweet Loren's extensive collection of recipes and blog content while maintaining a cohesive brand story.

• Bobo's

  Bobo’s makes nutritious oat snacks with organic ingredients for everyone in the family. Barrel reimagined the Bobo's Shopify Plus website to increase conversion, customer retention, and reinforce the brand's storytelling to promote product discovery.

• The Outset

  The Outset, founded by Scarlett Johansson and Kate Foster Lengyel, is a new routine-based clean and conscious skincare brand focused on the basics. The Outset partnered with Barrel to launch their new DTC skincare brand into the market on Shopify Plus. The website blends conversion through subscription, bundling, and storytelling to celebrate the company's unique value prop.

• Once Upon A Farm

  Once Upon a Farm creates cold-pressed pouches & plant-rich meals for babies, toddlers, & big kids. Barrel reimagined the website on Shopify Plus to tell the ingredient-first story, build customer loyalty, and encourage product discovery—continuing to optimize the site for several years following the launch.

Ratings and reviews

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