McBride Digital

About McBride Digital

I help businesses build, improve and manage their Shopify stores. With over 8 years of Shopify experience, I offer practical, hands-on support, from new store builds and technical fixes to ongoing improvements, training and guidance.

Services and pricing

• Product and collection setupPrice on request
• Store settings configurationPrice on request
• Store build or redesignPrice on request
• Store migrationPrice on request
• Theme customizationPrice on request
• Website audit and optimization strategyPrice on request
• Ongoing website managementPrice on request
• Checkout upgradePrice on request
• POS setup and migrationPrice on request
• Search engine advertisingPrice on request
• SEOPrice on request
• Conversion rate optimizationPrice on request
• Email marketingPrice on request
• Content marketingPrice on request
• Analytics and trackingPrice on request
• Business strategy guidancePrice on request
• Website and marketing contentPrice on request
• Product descriptionsPrice on request

Featured work

• Sensory Quest | Shopify Store Build & Setup

  Complete Shopify store build using the Focal theme, including storefront customisation, product and collection organisation, navigation and filtering. Configured shipping, payments, taxes, domains, customer accounts and app integrations. Customised order notifications, set up email marketing and abandoned checkout recovery, and provided Shopify training and guidance.

• Nicholas Stone | Shopify Store Build & Customisation

  Built and configured a Shopify store using the Combine theme, working alongside a creative agency to bring the brand's vision to life. Managed product setup, collections, navigation, shipping, payments, taxes and app integrations. Implemented made-to-order and preorder functionality, customised customer messaging and notifications, and provided training and launch support.

• MOOCH London | Shopify Store Design & Customisation

  Redesigned and improved the existing Shopify store for MOOCH London, an independent gift and lifestyle retailer. Work included theme customisation, product management, collection reorganisation and navigation improvements to make the extensive catalogue easier to explore. Provided hands-on Shopify training, helping the team confidently manage products, content and ongoing store updates.

• McSharry's Pharmacy | Shopify Theme Upgrade & Store Improvements

  McSharry's Pharmacy needed to move away from an outdated Shopify theme that was causing functionality issues and limiting further improvements. I managed the transition to a modern Shopify theme, rebuilding key storefront layouts, improving navigation and product filtering, and introducing custom layouts to better support the product catalogue. The project was completed in under six weeks.

• More Than a Brochure: Turning a Boutique Website into an Online Store

  Katherine’s original website was a simple brochure, allowing brides and teens to browse formalwear before booking an in-store appointment. With her new Shopify store, customers can now purchase directly online. We created custom templates to showcase different product categories, expanded the range to include accessories, and integrated a booking system.

• A Pandemic Pivot: How Shopify Transformed This Wine Business

  In 2020, as bars and restaurants shut down, Pascal faced a major challenge—his wine business relied on restaurant sales. With people stuck at home, the demand for direct-to-consumer sales soared. His WordPress site wasn’t built for this shift, so we migrated him to Shopify, transforming his business. The move dramatically increased B2C sales, allowing his brand to not just survive, but thrive.

Ratings and reviews

• McSharry's Pharmacy Ray McSharryProduct and collection setupMay 30, 2024

  Deirdre was exceptional throughout the project providing clear updates and work was completed ahead of schedule and to a really high stanadard. Would highly recommend this company

Read all reviews on Shopify →