Carla.lu LLC

About Carla.lu LLC

Carla.lu combines retail expertise in product data, catalog operations, inventory management, and merchandising with Shopify consulting, storefront development, and ongoing catalog management retainers to help brands streamline workflows and scale.

Services and pricing

• Ongoing website managementPrice on request
• Product and collection setupPrice on request
• POS setup and migrationPrice on request
• Store settings configurationPrice on request
• Theme customizationPrice on request
• Store build or redesignPrice on request
• Store migrationPrice on request
• Business strategy guidancePrice on request
• Product sourcing guidancePrice on request
• Product developmentPrice on request
• Product descriptionsPrice on request
• Website and marketing contentPrice on request

Featured work

• From Online Store to Connected Retail

  Built a Shopify storefront and integrated Shopify POS to support both online sales and an in-person retail event. Connected products, inventory, customers, and sales in one system, giving this Puerto Rican chocolate brand better inventory visibility and actionable sales data from day one. Expertise: Shopify Store Setup & POS Integration

• Scalable Systems & Ongoing Shopify Support

  Developed custom Airtable systems and streamlined workflows to centralize product data, supplier information, inventory, and product launches. Through ongoing Shopify catalog management, process improvements, and team support, built a more structured and scalable operation that evolves alongside the business. Expertise: Catalog Operations, Systems & Ongoing Support

• Building a Brand-Driven Shopify Experience

  Translated a founder’s vision into a distinctive brand identity and Shopify storefront through brand discovery, messaging, copywriting, and visual direction. Created a clear, customer-focused shopping experience that communicates product benefits, differentiates the brand, and establishes a strong foundation for growth. Expertise: Brand Strategy & Storefront Development

• Unifying Retail Operations Through Shopify

  Migrated a multi-location lifestyle retailer from separate Shopify and Clover systems into a unified Shopify operation. Standardized product data, consolidated inventory, and trained the team on new workflows, creating a reliable foundation for connected in-store and online sales and future growth. Expertise: Retail Systems Migration & Inventory Management

• Custom Shopify Development for an Artist Portfolio

  Designed and developed a Shopify portfolio that brings an artist’s work, project documentation, and creative practice together in one accessible digital space. Customized the theme with an editorial-style image gallery, creating a flexible platform that honors the artist’s vision while making complex project archives easy to explore. Expertise: Custom Shopify Theme Development

• Connecting Wellness Services & Retail in Shopify

  Unified a wellness studio’s retail and service operations through Shopify migration, POS setup, and product catalog restructuring. Designed a clear storefront experience for both class bookings and product discovery while improving inventory visibility and giving the team greater control over daily operations. Expertise: Integrated Retail & Service-Based Commerce

Ratings and reviews

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