First Pier

About First Pier

First Pier is a Portland, Maine based ecommerce agency offering a comprehensive & holistic approach to commerce. We are strategy-focused marketers & developers who deliver all aspects of modern commerce systems including marketing, branding, development, & Shopify POS.

Services and pricing

• Conversion rate optimizationFrom $2,000
  What's included

  Included in starting price: We take a holistic approach to CRO - auditing traffic, setting up custom event tracking and heat map reporting - and then follow individualized best practices to improve conversion and order value. Additional work and price information: Our work ranges from annual commitments to small sprints and we are also available for consulting services - offering roadmaps and next steps for merchants that just need guidance.

• Store build or redesignFrom $2,500
  What's included

  Included in starting price: We've worked with merchants across the marketplace to move brick and mortar sales online - and we can help you quickly and efficiently transition to online selling. Our services would include detailed explanation of Shopify functionality, assistance with setting up ecommerce shipping, dedicated training - and crucial early stage consulting to position you for success. Additional work and price information: Scope and price are subject to a pre-project audit. Every project we work on is scoped first and delivered on a mutually agreed timeline. We pride ourselves on easy communication, detailed onboarding, and project documentation. First Pier doesn't just support your site, we support your business.

• Product and collection setupFrom $1,200
  What's included

  Included in starting price: With deep experience in subscriptions and recurring products, First Pier is well versed in the potentials and pitfalls of Shopify Subscriptions, both Recharge and Bold Subscriptions. Additional work and price information: Scope and price are subject to a pre-project audit. Every project we work on is scoped first and delivered on a mutually agreed timeline. First Pier prides itself on clear and honest communication. We attack all the work with do with a clarity, respect, and joy.

• Store migrationFrom $3,000
  What's included

  Included in starting price: Fully managed migrations from any platform. Migrations typically include: - Products: Variants, Descriptions, SKU, Images - Orders: Preserving order id and transaction information - Customers: Name, address, order history, marketing preferences Additional work and price information: Scope and price are subject to a pre-project audit. Every project we work on is scoped first and delivered on a mutually agreed timeline.

• Logo and visual brandingFrom $5,000
  What's included

  Included in starting price: First Pier branding projects start with a full audit of your existing brand and your goals. We then work with you to draft a plan to attack them. From brand definitions to logo and collateral, we help companies express who they are by creating coherent and dynamic identities. Branding projects typically include: - Logo / Identity - Type - Color - Patterns - Iconography - Brand Messaging Additional work and price information: Scope and price are subject to a pre-project audit. Every project we work on is scoped first and delivered on a mutually agreed timeline. We pride ourselves on easy communication, detailed onboarding, and project documentation. First Pier doesn't just support your site, we support your business.

• Business strategy guidanceFrom $3,500
  What's included

  Included in starting price: First Pier provides business strategy guidance and consulting to all our clients. We start with a full audit of your existing business and your goals, and then work to draft a roadmap for the next 1, 3, and 5 years. With decades of experience we can provide guidance around: - Product Market Fit - Audience Segmentation - Pricing Strategies - Marketing - Shipping / Packaging - PR Strategies - SEO / Local Marketing - Email Marketing - Software Evaluation Additional work and price information: Scope and price are subject to a pre-project audit. Every project we work on is scoped first and delivered on a mutually agreed timeline. We pride ourselves on easy communication, detailed onboarding, and project documentation. First Pier doesn't just support your site, we support your business.

• Email marketingFrom $1,500
  What's included

  Included in starting price: Our team of designers and developers work side by side to craft email templates optimized to sell product and tell stories. We aim to elevate brand identity and storytelling possibilities - while designing flexible templates for Mailchimp or Klaviyo. Additional work and price information: Scope and price are subject to a pre-project audit. Every project we work on is scoped first and delivered on a mutually agreed timeline. We pride ourselves on easy communication, detailed onboarding, and project documentation. First Pier doesn't just support your site, we support your business.

• Search engine advertisingFrom $2,000
  What's included

  Included in starting price: First Pier manages awareness and product campaigns across search and social platforms, iterates strategically, and optimizes for ROI. We do a full audit of your existing marketing and your goals, and then work with you and to set up strategic marketing campaigns with followups at the two-week, one-month and two-month marks. Fundamentally we believe that SEM is a data-driven exercise and that success comes from an iterative approach to hypothesis testing. Additional work and price information: Scope and price are subject to a pre-project audit. Every project we work on is scoped first and delivered on a mutually agreed timeline. We pride ourselves on easy communication, detailed onboarding, and project documentation. First Pier doesn't just support your site, we support your business.

Featured work

• Shopify Portfolio

  View samples of Shopify & Shopify Plus implementations, e-commerce growth Campaigns, D2C Branding, Klaviyo Campaign Management, and Performance Marketing.

Ratings and reviews

• Evan's Rockin' Hot SauceStore migrationApr 9, 2020

  It has been a joy to work with First Pier! They are an enthusiastic and hard working group that has shown me just how rewarding it can be to reach out for pro help! FP helped me develop a comprehensive set of branding tools for my hot sauce brand Evan's Rockin' Hot Sauce that I now use everywhere. First Pier finds important parts of my brand’s identity and translates them perfectly into visual language. They helped me build a new website using that language and continue to help me define what my brand means to me and why others should care. All of this work has led to increased sales and has dramatically improved the visibility of my product in a way that feels authentic to its origins which, as a small business owner & product creator, means everything. I wholeheartedly recommend First Pier to anyone looking for help with their branding or marketing goals!

• LittleStore migrationApr 25, 2019

  We’ve been working with First Pier since our Portland, Maine based kids boutique opened in 2015. Having an online channel for our store is essential to our success, and First Pier has been there every step of the way. I trust them completely. They’ve handled everything from search engine marketing to Google Adwords to design and development for us - and just recently a super complicated POS implementation. They handle complex problems with strategy and have been committed partners in the growth of our e-commerce business. Their expertise goes well beyond the idea of just Shopify Developers. We consider them our marketing & commerce solutions advisors. I appreciate First Pier’s approach to work, their creativity, and their insight. They are good people.

• Bliss BoutiquesBusiness strategy guidanceApr 25, 2019

  We have been working with First Pier for almost 10 years now, beginning with the launch of our women’s boutique E-Commerce business. First Pier has been responsible for our e-commerce store design, web development, e-commerce SEO, digital strategy, online marketing campaigns and beyond ever since. As a already successful brick and mortar retailer, we saw an opportunity to reach beyond our existing customer bases in Portland, Maine & Portsmouth, New Hampshire by creating an online shopping experience accessible 24/7 and nationwide. First Pier has helped us turn that vision into reality by taking us from no online store and zero sales to a dependable thriving new channel for our business that continues to grow. Our experience with Shopify started when First Pier migrated our site from Magento to a Shopify website. Since First Pier is a designated Shopify Expert, we knew we could trust them with the daunting task of moving all of our products, accounts, and customer history to our new Shopify site. They made the transition to a new e-commerce system painless by ensuring our hands were held along the way, we were thoroughly trained, and none of the SEO ranking keywords were lost. We continue to work with First Pier on expanding our use of Google Shopping SEO and will be implementing Shopify’s Point of Sale in the coming year as part of a continued effort to deliver a unified customer experience at our stores. As a small women’s boutique based in Maine, we are now able to deliver our customer experience to tourist and seasonal customers where they are year round. We would recommend First Pier to anyone looking to build or update a Shopify store.

• Becoming JewelryStore migrationNov 29, 2018

  First Pier did an outstanding job building my Shopify store. The processing of working with them was smooth, and they were able to answer all my questions and accommodate all my requests for the look and functionality of the store. Very happy with the result.

• Two Fat Cats BakeryStore build or redesignAug 24, 2018

  First Pier helped us move, update, and launch our online business on Shopify. As a high-traffic bakery, it was important to us that customers buying from around the country were able to view the quality of our products, feel the vibe of our Portland and South Portland shops, and trust that their order would be as special as a visit to our Maine bakery. First Pier delivered mouth-watering e-commerce product photography, an easy-to-use site, and supported us every step of the way. Our shoppable site is now optimized, accurately reflects our brand, and has poised us for growth.

• Tandem Coffee RoastersStore migrationJul 17, 2018

  First Pier has been so helpful with the transition to shopify. After initially setting it up they provided us with great documentation on how to use the site and they've continued to support us through any issues that arise. A+!

Read all reviews on Shopify →