KRAFT designsmiths®

About KRAFT designsmiths®

KRAFT designsmiths® is a collective of experienced strategists, communicators, and visual artists specialising in the field of strategic communication. We bridge the gap between connecting with your customers and growing your business.

Services and pricing

• Store build or redesignFrom $8,500
  What's included

  Included in starting price: Our team will build or redesign your Shopify store from scratch, creating a visually appealing and user-friendly website that aligns with your brand's values and mission. 1. Understanding user persona wants and needs. 2. Scoping of all business and functional requirements. 3. Creating content and MVP wireframes. 4. Development of phase 1 MVP product. Additional work and price information: Our pragmatic approach to planning, designing and developing custom Shopify stores ensures that clients are involved throughout the creative process, resulting in e-commerce solutions that hit the target and deliver.

• Store migrationFrom $1,200
  What's included

  Included in starting price: Are you switching over to Shopify from another platform? Our team will handle the migration process with ease, ensuring that all your data is securely transferred to your new Shopify store. 1. Backup and handling of data and content. 2. Secure migration of ecommerce platform. 3. Testing and finalising of all functionality and content. Additional work and price information: Not all data from non-Shopify platforms are transferable but our team can consult you in this regards and help you plan for a migration that is as least disruptive as possible.

• Website and marketing contentFrom $1,500
  What's included

  Included in starting price: We'll help you create engaging website content and marketing strategies that resonate with your target audience, driving traffic and sales to your Shopify store. 1. Basic messaging and marketing strategy to reach business objectives. 2. Draft website and marketing content according to strategy. 3. Upload to existing website and marketing platforms or channels. Additional work and price information: As a second phase to the above, the following services can be added to further expand on the benefits to the business. 1. Extensive content and marketing campaign strategies 2. Website content update retainer 3. Functionality and architecture maintenance

• Product and collection setupFrom $2,000
  What's included

  Included in starting price: Our team assists with this process, ensuring that your products are organized in a logical and user-friendly manner, grouping related products together and ensuring a seamless experience for users. 1. Full and updated audit of all available products. 2. Compiling product collections and user-friendly product architecture. 3. Drafting all product descriptions and related information. Additional work and price information: Not sure how to go about organizing your product range? Our team can assist from a strategic point of view to help design an appropriate structure that feels logic to your customers.

• Theme customizationFrom $2,000
  What's included

  Included in starting price: We'll customize your Shopify theme to reflect your brand's unique style, creating a stunning visual experience that stands out from the competition. 1. Assist with choosing and purchasing appropriate theme from Shopify collections. 2. Applying brand identity to theme. 3. Populating theme with brand related information and content. Additional work and price information: We have extensive experience when it comes to designing and building custom integrations and features for existing themes. This means that even if you decide to build your store on a purchased theme, we can help you customise it to suit your specific requirements.

• Logo and visual brandingFrom $3,500
  What's included

  Included in starting price: Our team of designers will create a custom logo and visual branding that captures the essence of your brand and sets you apart from the competition. 1. Draft basic brand strategy and messaging architecture. 2. Design logo options and visual application. 3. Create collection of core corporate identity assets. Additional work and price information: Additionally, our team can assist with the development of a detailed visual identity guideline which will ensure that your brand is applied consistently and with clarity.

• Product descriptionsFrom $1,500
  What's included

  Included in starting price: Our team of writers will craft compelling product descriptions that highlight the unique features and benefits of your products, driving sales and conversions. 1. Compiling complete list of products and collections. 2. Draft final descriptions including all aspects of products. 3. Upload to existing Shopify website, integrate with product listings. Additional work and price information: We also consider the technical requirements of copywriting for product pages including the use of appropriate keywords and setting up product page content for maximum SEO benefits. We consider product descriptions in order to promote optimal conversion.

Featured work

• USN

  KRAFT designsmiths® strategically assisted USN with the objective of scaling and growing their e-commerce platform through the design and optimisation of key aspects including product taxonomy, user experience, interface design, site speed, SEO, development and the integration of back office systems.

• Wellon

  Full custom designed and developed platform for Swedish based Wellon, a supplement company offering clients personalised plans developed by experienced nutritionists. Do your online assessment, subscribe to your personalised plan and live your healthiest life.

• Naturehike Africa

  Strategy, setup, custom design and full-time management for this brand hell-bent on promoting the outdoor life.

• A Good Company

  User experience and interface design and a whole lot of custom developed features for a brand set on changing the world for the better. Built on Shopify Plus.

• Fumana Africa

  KRAFT designsmiths® assisted with the setup and customisation as well as integration of third party apps and services of the Fumana online store. The store was created to showcase the work of a curated selection of young South African jewellers.

Ratings and reviews

• USN® Online Store | South AfricaSite performance and speedJan 30, 2023

  KRAFT was nothing but the best. Their work, strategy and communication was on a level like no other. We continue to work with them and learning from their expertise. We would recommend them to anyone!

• NaturehikeTheme customizationJan 26, 2022

  It was a fantastic experience working with Kraft and we couldn't be more pleased with our world class online store. Kraft assisted us with the setup and design of our store, copywriting, content creation, product page setup and a number of integrations making them our ecommerce one-stop-shop. The cost of the solution they built us pales in comparison to the return we have made from it to date.

• Concrete CorpProduct and collection setupNov 23, 2021

  The team at KRAFT desingsmiths has really outdone themselves, from the initial setup to the very last detail and integration of 3rd party apps was done with such professionalism even though we were on a tight deadline. Would recommend KRAFT to everyone making the leap into e-commerce.

• EKTAStore build or redesignOct 4, 2016

  The very professional team that would make sure my customer needs were met as well as my vision for my store was realised. Very obliging and their work was extremely neat and designing professional.

Read all reviews on Shopify →