Limely

About Limely

We build Shopify stores that convert. Chester-based ecommerce agency working with UK retail, DTC and B2B brands on new builds, Plus migrations, headless commerce and CRO. In-house team, no outsourcing, straight-talking and senior throughout.

Services and pricing

• Product sourcing guidancePrice on request
• Product and collection setupPrice on request
• Store build or redesignPrice on request
• Store migrationPrice on request
• Theme customizationPrice on request
• Headless commercePrice on request
• Checkout upgradePrice on request
• Ongoing website managementPrice on request
• Website audit and optimization strategyPrice on request
• Store settings configurationPrice on request
• TroubleshootingPrice on request
• Custom domain setupPrice on request
• Custom apps and integrationsPrice on request
• Systems integrationPrice on request
• Banner adsPrice on request
• Logo and visual brandingPrice on request
• Conversion rate optimizationPrice on request
• SEOPrice on request
• Content marketingPrice on request
• Analytics and trackingPrice on request

Featured work

• Industville | Shopify Plus build for a leading lighting brand

  Full Shopify Plus build for Industville, one of the UK's leading vintage lighting and interiors brands. Custom theme design and development, content migration and CRO optimisation. Delivered a 43.9% increase in organic traffic post-launch, alongside a fast, scalable platform that supports the brand's growth across the UK, US and EU markets.

• Insect Lore | Bespoke Shopify for a beloved educational brand

  A feature-rich Shopify migration for Insect Lore, the brand behind the iconic Live Butterfly Garden. Custom-built voucher system, scheduled caterpillar delivery timed to seasons and school terms, visual product search, and full Magento to Shopify migration. Design and development handled end to end by our in-house team in Chester.

• JTX Fitness | Magento to Shopify migration for a fitness brand

  Complete replatform from Magento to Shopify for JTX Fitness, a leading UK fitness equipment brand. Full data migration, custom theme design and development, mobile-first site built for conversion, and zero downtime at cutover. Delivered a faster, more scalable store built to handle peak seasonal demand and multi-region growth.

• SMD Knitting | Magento to Shopify migration

  Full Magento to Shopify migration for SMD Knitting, one of the UK's largest online yarn retailers. 5,100 products, thousands of customers, and years of hard-earned SEO equity moved across without losing a single organic ranking. Custom-built theme, full data migration, and a redirect strategy carefully mapped to protect long-tail search traffic.

• Swyng | Headless Shopify golf experience platform on Next.js

  A headless Shopify storefront powered by Next.js for Swyng, a UK golf gifting platform connecting customers with over 2,000 courses and driving ranges. Automated voucher delivery, a content hub built for organic reach, and a fast, modern frontend backed by Shopify's commerce engine. Full design and development by our in-house team.

• Roundtower | Two B2B Shopify stores for a construction supplier

  Two conversion-driven Shopify stores for Roundtower Lime and Roundtower Hardware, built for a B2B customer base of tradespeople and contractors. Custom VAT toggle, trade account handling, mobile-optimised for on-site ordering, and a shared design system across both stores to keep brand experience consistent. Design and development by Limely, Chester.

Ratings and reviews

• SMD KnittingStore build or redesignJul 3, 2026

  We have had an online presence for over 20 years and have dealt with numerous agencies (who we found mostly to be convincing marketeers for their own services but failed to deliver) before Limely was recommended to us. Although based on those previous experiences, the bar was set extremely low, we have found Limely to be one-of-a-kind. Our main contact, Niko is like a constant companion, replying to messages very quickly and the service, communication and help we receive from the other members of the team is also first class. We found many agencies quote low but then find reasons to increase charges and fees during development whereas Limely were the only agency that honoured their quote. They understood what we wanted from the very first meeting, they delivered on time and they provide outstanding websites for us. You really do get what you pay for!

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