Toi Lyn Parker

About Toi Lyn Parker

Growth-focused stores built on marketing strategy, buyer psychology, and intentional design. Every visual choice supports sales, creating a foundation that converts traffic into profit and scales every channel.

Services and pricing

• Store build or redesign$1,400–$2,800
  What's included

  Our stores are designed around one goal: increasing conversions and customer confidence. Every decision, from page structure to product flows, backed by marketing insight and buyer psychology. The result is a fast, intuitive, and conversion-focused store that turns visitors into repeat customers. We build for performance and scalability, creating systems you can grow into.

• Store migration$1,600–$3,200
  What's included

  Seamless migrations designed to protect performance and boost sales. We handle every detail - data, collections, and integrations - while improving site speed, usability, and SEO. Each migration is planned with a marketing strategy in mind to maximize profits and minimize downtime, creating a smoother experience that builds trust and increases conversions.

• Conversion rate optimizationPrice on request
  What's included

  Conversion is both data and desire. We uncover the buying levers unique to your products and brand (your story, positioning, and offer stack) then use buyer psychology to build an experience that sells. Every change connects emotional influence with functional clarity, creating a store that feels authentic, converts higher, and builds customer loyalty.

• Website audit and optimization strategyPrice on request
  What's included

  Strong growth starts with clarity. We audit your store through the lens of strategy and buyer psychology; evaluating structure, messaging, and experience to identify where sales are lost and what to fix first. You’ll receive a clear, prioritized roadmap that strengthens your brand, improves conversions, and positions your store for scalable growth.

• Theme customizationPrice on request

Featured work

• Sports Apparel Brand Identity & Multi-Audience Store Build

  Built a full e-commerce foundation for a new sports apparel startup, combining brand strategy with a dynamic Shopify architecture. Created unique mini-homepages and custom collection pages for fans, teams, and bulk orders—each with isolated products and tailored UX. The result was an energetic, organized store that reflected the brand’s team-driven identity and streamlined the shopping experience.

• Luxury Jewelry Brand Migration & Intelligent Navigation Build

  Migrated a 2,000-product luxury jewelry brand to Shopify, elevating speed from 12 to 80 with under 12 hours downtime. Engineered intelligent filters using metafields and metaobjects—allowing shoppers to browse stones by color while viewing exact gem names on product pages. Streamlined data, refined UX, and created a faster, more intuitive experience that boosted engagement and discovery.

Ratings and reviews

Toi Lyn Parker has no reviews on the Shopify Partner Directory yet.