ICEE Social

About ICEE Social

Mark Perini is the Lead Shopify Expert of ICEE Social which he founded in 2008. We are a boutique agency specializing in the development of E-commerce Stores. We build and maintain 100's of Shopify stores & maintain our status as a top 10 Shopify Partner/Expert in NYC.

Services and pricing

• POS setup and migrationFrom $1,000
  What's included

  Included in starting price: At ICEE Social we think Shopify POS is the best retail POS tool on the market. We will migrate all of your data from your current POS system, including all of your products, customers, & gift cards (even if you're not Plus)! We can accommodate stores big & small and we ensure your store will be up and running smoother than before. Most importantly, we've worked with many major Brick & Mortar retailers, thus we can help you optimize all of your tools, apps & staff in the most efficient manner. Additional work and price information: - Prerequisite for the scoping call is a CSV export of customers, products, and gift cards from your current POS -Includes Product Importing -Includes Customer Importing -Gift Card Importing -Guaranteed Delivery Date -White Glove Service

• Store build or redesignFrom $2,500
  What's included

  Included in starting price: From conception to project completion, Founder Mark Perini remains active on each and every project, ensuring the highest quality experience. The ICEE team will carefully curate your web design and web presence. Price point includes Custom design using your current logo and branding (Shopify theme customization, design, layout, navigation and coding, product and collection page layout and product upload, custom checkout pages) and Foundational SEO (Google Analytics/Webmaster). Additional work and price information: When initiating a project with ICEE Social, design style, detail, strategy and e-commerce goals are discussed over a series of calls to allow for a unified vision and team like approach. This concierge approach has allowed ICEE to solidify its presence as a leader in the field. A contract will then outline scope and sequencing of the project as to ensure security for both designer and merchant. Any new requests/change will be completed at designer's hourly rate.

• Theme customizationFrom $1,000
  What's included

  Included in starting price: Whether you're looking to overhaul your product page, add an impressive PR/Publications page or simply add an about us with contact form, ICEE social can assist with projects large or small. Typically, smaller projects like pages, quizzes or forms are completed on an hourly basis. Do not despair, hourly rates are not inflated. Given the expertise and knowledge of an ICEE designer, it is the more economic way to go for the merchant, as we provide honest assessments of time and move swiftly. Additional work and price information: A concierge approach is utilized help you identify what unique features, design elements, code, etc., will help to set your store apart, and enhance the customer experience. When developing custom features, Mark will weigh the pro's and con's of various approaches to ensure this custom feature truly meets the needs of your shoppers, is economic for you and adds value to your site. We view projects through the lens of the client or marketer, with achieving a purchase transaction as the main goal.

• Store migrationFrom $3,500
  What's included

  Included in starting price: ICEE social is often called upon to migrate a store from another platform. Typically, clients contact us with migration needs as the backend on another platform could not support their growing business, checkout was not as seamless as desired, or app integrations were challenging. We will work with you to migrate your store over and optimize it's functioning. Prior to launch, we provide a comprehensive training on managing your new Shopify store moving forward. Additional work and price information: When migrating a store we will typically ask that all of your images and copy are prepared in advance, to ensure a swift transition. If you require assistance altering aspects of your site or adding components, a unique contract will be negotiated.

• SEOFrom $3,500
  What's included

  Included in starting price: The key to growing your organic traffic and sales is having the basic fundaments of SEO set up from the start. We handle the technical SEO such that your store can be easily accessed and processed by search engine crawlers. We set up your store with Google Analytics, Webmaster Tools and all the schema data & rich snippets you need such that search engines can easily and efficiently place your store in the best possible light. Additional work and price information: We do all the foundational SEO set up you need to put you store in the best possible SEO light. This includes: o Set up Google Analytics Account on all pages o Set up Google Webmaster Tools o Add Google approved structured data o Submit a sitemap on Google Webmaster Tools o Link Webmaster Tools with Google Analytics o Give permission for all accounts and make accounts o Goals & Funnels for Conversion Tracking o E-commerce set up on Google

Featured work

• ICEE Social Portfolio

  The best part of our job is helping businesses take an idea (whether it be fledgling or fully formed), and flesh it out to develop a fully functioning business. This process occurs through the development of trust and partnership with ICEE and our all-star team. To us there's no greater satisfaction than helping someone realize their entrepreneurial dreams!

Ratings and reviews

• Questionable DesignsStore build or redesignAug 20, 2025

  Choosing to work with ICEE Social was one of the best decisions I could have made for my new business. From the start, Mark and his team were professional, organized and really took the time to understand my vision, voice and brand identity. The result was a fully turn-key Shopify site that not only had all of the technical features I could want, but perfectly captured the aesthetic and spirit of our brand in its beautiful design. It was a fantastic experience all around, and one of the best investments I could make to set my small business for up for success.

• Love 8 Hate ApothecarySep 4, 2021

  Mark has been extremely helpful throughout the process of designing my Shopify store. No matter what question I had in regards to the design, he was always attentive and thorough. If I needed him to update or add different features into my store, he was quick to respond and communicated the steps in an easy to follow plan. If there was something that I could not execute myself, Mark would happily fix the problem and ease my fears. I am not sure how I could have created my store without the support and professionalism of Mark. He made the process of creating my Shopify store stress free and simple. I could not be happier with the look and design of my store!

• i.m. WalrusStore build or redesignApr 8, 2021

  Choosing the right someone to translate your all too real vision to a cyber audience is a matter of trust. Mark Perini takes the time to listen, to ask questions, to be sure he understands not only what you want, but more importantly, what you need. Mr Perini knows the trends, tools and technology to create an effectively enticing web presence. He is reliable and remarkable I have come to rely his market insight and program guidance and technical expertise. He can be trusted.

• Santa Fe Pillow CompanyStore build or redesignApr 21, 2020

  Mark Perini is without a doubt an extraordary human being with a talent to develope and educate a novice to become perfecient in operating an on line store. The Santa Fe Pillow Company has totally depended on Mark to develop and advise how to create a presence on line. Mark has done so by integrating the site's back side and the front side from photography, inventory control, theme layout, marketing and shipping integration. In short the whole package was established by Mark identifying our intent and then getting it done so this "tech weak person" got it! We are now bringing on growth initiatives to the site by adding upholstered furniture and Mark already is underway on making that a success story as well. Bravo Mark! Scott Patten The Santa Fe Pillow Company

• Veronica's AtticStore migrationApr 4, 2020

  Mark with Icee Social was totally professional, reliable, and extremely responsive throughout the whole process. He helped us navigate through what seemed like an extremely daunting task at the time. A lot of the concepts associated with migrating our store from our existing platform to Shopify were completely unknown territory, but he was able to explain them in a way that made sense. I highly recommend Mark and his business!

• The Hungry GnomeStore build or redesignMar 29, 2020

  Mark Perini helped me to create a brand new website for my Catering and Baked Goods company The Hungry Gnome. He set up our first ever online store where customers can purchase our baked goods and have them shipped to their door. The site looks beautiful and on brand and the store is super user friendly and organized. My customers have all had positive feedback about the site. I started receiving a lot of orders on my website right away which was great. He also helped me redesign/organize my food blog Got Room For More. He reorganized all my recipes and made them easier to search and also changed the theme of the website so it looks very professional and clean. Mark is always there to answer my questions and guide me through Shopify and all it’s offerings. He is professional and kind and an overall stand up guy who is a pleasure to work with. I am so glad I hired him and highly recommend his services!

• Valor Design CollaborativeStore build or redesignMar 27, 2020

  I would re-hire Icee Social in a heartbeat. Absolutely the most friendly, responsive, and knowledgeable service experience of my lifetime.

• Three Brothers Wineries and EstatesSEOJan 14, 2020

  Mark was extremely helpful! It was obvious he spent time before our call looking at our website. He had great suggestions for a few small and easy changes we could make to improve the look and usability of our site. He also had recommendations for bigger ticket improvements. I 100% recommend Mark at Icee Social. Thank you Mark for your help!

• Amma's UmmaJan 10, 2020

  I’ve paid for a lot of courses that promised to enhance my business. None of them have ever delivered. I got more out of an hour consultation with mark than 3 business course offerings. He did his homework with our brand and had specific action plans for us to consider to take our business to the next level. Super grateful and excited to work with Mark in the future.

• Backpack BuddhaDec 20, 2019

  Mark was very knowledgeable and had some great ideas. Highly recommend.

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