Mutual Friends Inc.

About Mutual Friends Inc.

Toronto-based creative and performance agency for premium DTC brands serving Toronto, USA, Australia & more. Branding, Shopify builds, paid media (Meta + Google), brand strategy, and creative direction. Built for brands where creative has to be as strong as performance.

Services and pricing

• Search engine advertisingPrice on request
• SEOPrice on request
• Conversion rate optimizationPrice on request
• Social media marketingPrice on request
• Email marketingPrice on request
• Content marketingPrice on request
• Analytics and trackingPrice on request
• Sales channel setupPrice on request
• Banner adsPrice on request
• Product photographyPrice on request
• 3D modellingPrice on request
• Logo and visual brandingPrice on request
• Video and illustrationsPrice on request
• Product descriptionsPrice on request
• Website and marketing contentPrice on request
• Business strategy guidancePrice on request
• Site performance and speedPrice on request
• TroubleshootingPrice on request
• Custom domain setupPrice on request
• Store build or redesignPrice on request
• Theme customizationPrice on request
• Headless commercePrice on request
• Website audit and optimization strategyPrice on request
• Ongoing website managementPrice on request
• Product and collection setupPrice on request
• Store migrationPrice on request

Featured work

• Dairy Boy - DTC Brand Launch: Strategy, Creative & Paid Media

  Partnered with Dairy Boy from the ground up — building out brand strategy, social presence, and paid media to drive early DTC growth. Handled creative direction, Meta campaigns, and content strategy to establish the brand with a new audience and convert them into customers.

• Lisa Gozlan Jewelry - Brand Strategy + Paid Media, Brand Launch

  Full brand launch, strategy, social, influencers, and paid media management for a premium jewelry label. Developed creative direction, ad strategy across Meta, and a content system that elevated the brand's positioning and drove consistent Shopify revenue. Built for sustained growth, not just launch momentum.

• NORMY - Full-Service DTC Launch

  Led the full digital launch of Normy — a new DTC homeware brand built under Nemcor's legacy. Scope covered brand strategy, social media management, paid media, influencer seeding support, and a performance marketing model built for scaling from soft launch to sustained growth.

• Rosa Rims - Brand, Shopify Migration & Creative, Paid Media

  Brought Rosa Rims from an existing platform onto Shopify, leading the full migration alongside a brand consultation and creative direction overhaul. Work covered brand positioning, visual identity, site architecture, and paid media. Each quarter since launch has shown meaningful growth across sessions, orders, and revenue — compounding as the creative and paid strategy matured together.

• PJs by PJ - Launch, Creative, Social, Paid Media & Email

  Ongoing growth partner for PJs by PJ, a New York loungewear brand. Managed social media, Meta paid campaigns, and email marketing to build audience and drive Shopify revenue. Work focused on creative consistency, inventory-aware campaign timing, and building a loyal repeat customer base.

• NESO Wellness - Branding, Design, Packaging & Web Shopify Strategy

  Supported NESO Wellness across brand strategy and Shopify — building a clear digital presence for a premium wellness brand. Work included creative direction, positioning, and performance marketing to grow the brand's online channel and reach a health-conscious consumer audience.

Ratings and reviews

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