Praella

About Praella

Praella is a full-service, award-winning Shopify Plus agency leading in user experience and design, conversions, system integrations, migrations, automation, and custom application development. Praella is Great Place to Work certified with 135+ team members.

Services and pricing

• Analytics and trackingPrice on request
• Business strategy guidancePrice on request
• Checkout upgradePrice on request
• Conversion rate optimizationPrice on request
• Custom apps and integrationsPrice on request
• Custom domain setupPrice on request
• Headless commercePrice on request
• International expansionPrice on request
• Ongoing website managementPrice on request
• POS setup and migrationPrice on request
• Product and collection setupPrice on request
• Product photographyPrice on request
• Sales tax guidancePrice on request
• SEOPrice on request
• Site performance and speedPrice on request
• Store build or redesignPrice on request
• Store migrationPrice on request
• Store settings configurationPrice on request
• Systems integrationPrice on request
• Theme customizationPrice on request
• TroubleshootingPrice on request
• Website audit and optimization strategyPrice on request
• Wholesale/B2BPrice on request

Featured work

• Billie Eilish Fragrances

  3D Modelling, Systems Integration, Website UX Design and Development

• Espro

  Platform Migration to Shopify Plus, Systems Integration, Website UX Design and Development

• The Beard Club

  Platform Migration to Shopify Plus, Ongoing Website Management, Systems Integration, Website UX Design and Development

• BattlBox

  Platform Migration to Shopify Plus, Systems Integration, Website UX Design and Development

• Hynt Beauty

  Platform Migration to Shopify Plus, Website UX Design and Development

• TigerTough

  Platform Migration to Shopify Plus, Systems Integration, Website UX Design and Development, Ongoing Support

Ratings and reviews

• OransiConversion rate optimizationMay 27, 2026

  Top notch team. I've worked with several agencies over the years and Praella is outstanding.

• Blackberry Farm ShopOngoing website managementMay 26, 2026

  Praella has been a fantastic partner during our transition to Shopify. They are very proactive and efficient, and we appreciate their focus on innovation and optimization. We are very happy with our successful partnership.

• diamondsbyukStore build or redesignFeb 27, 2026

  Praella is a top-tier Shopify development company that truly understands eCommerce at scale. From custom Shopify and Shopify Plus development to performance optimization and CRO improvements, Praella consistently delivers high-quality, scalable solutions. Their team combines strong technical expertise with a deep understanding of merchant needs, making them more than just a development partner. they act as a true extension of your business. What stands out most is their structured execution, transparent communication, and commitment to performance, security, and long-term growth. If you're looking for a reliable Shopify partner that blends strategy with technical excellence, Praella is an outstanding choice.

• Monogram CoffeeCustom apps and integrationsDec 5, 2025

  We worked with Praella to build a highly customized subscription experience on Shopify and Recharge, and they handled the project with a level of care and expertise that really stood out. From day one, the team felt like true collaborators. Our Account Manager Rachael kept everything organized and moving forward, always communicating clearly and making sure we understood what was happening behind the scenes. Deep (Project Manager) dove into the most complicated parts of our logic and consistently came back with thoughtful solutions. No matter how many curveballs our project threw at them, they were committed to getting it right. What I appreciated most was how reliable they were. If something needed fixing, it was fixed quickly. If something didn’t make sense, they asked the right questions. And when challenges came up—as they always do in complex builds—they problem-solved instead of pushing back. The end result is a subscription system that feels true to our vision, and getting there felt like a genuine partnership. If you’re looking for a team that’s talented, communicative, and really cares about the work, Praella is an easy recommendation.

• PDT DentalStore build or redesignMay 12, 2025

  Working with the Praella team was a great experience! They communicated well with us and have provided ongoing support as changes arise.

• Wahoo Fitness Partner Portal (Americas)Wholesale/B2BMay 1, 2025

  Praella made the process of switching our B2B store far more enjoyable than we ever anticipated. The weekly development & design calls kept us on track and well-informed throughout critical points in the project. We are thrilled with the design of our new website & the entire team helped us achieve our goals for the new platform. We couldn't have made this change without their help!

• Hellenic Luxe by AngelikiStore build or redesignFeb 3, 2025

  Praella has been a game-changer for our business. Their team’s expertise and dedication have played a pivotal role in driving our company’s growth. From optimizing our e-commerce platform to streamlining operations, they provided tailored solutions that truly made a difference. I highly recommend Praella and their team to any business looking to scale their e-commerce operations with a trusted partner.

• VIIAStore build or redesignFeb 3, 2025

  Praella is the best Shopify Developer group in the business! Looking forward to working with them continuously in the future.

• Oma's PrideStore build or redesignFeb 3, 2025

  Amer and the Praella team have gone above and beyond during the entire website build and migration process. We are a 4th generation family owned and operated business so we had high standard when it came to choosing the right partner in all of this. It's safe to say that we made the right decision and I could not say enough about Praella and what they've done with us so far. Absolutely remarkable. 10/10!!

• Online QuesoStore build or redesignFeb 1, 2025

  These guys are the best in the industry! Highly recommend A++++

Read all reviews on Shopify →