Radovan Velicki
Radovan Velicki is a Select Shopify Partner based in Belgrade, Serbia offering store build or redesign, theme customization, website audit and optimization strategy and 2 other services. It is rated 5.0 out of 5 from 4 reviews on the Shopify Partner Directory.
About Radovan Velicki
Building high-performance e-commerce experiences through custom Shopify theme development and technical optimization. Specializing in full store builds, redesigns, and custom Shopify apps and extensions that streamline operations and improve efficiency.
Services and pricing
- Store build or redesignPrice on request
- Theme customizationPrice on request
- Website audit and optimization strategyPrice on request
- Ongoing website managementPrice on request
- Store migrationPrice on request
Featured work
Piccalio
Complete Shopify Plus store redesign for Piccalio with continued maintenance and feature development. Engineered custom discount systems for seasonal promotions and holiday campaigns. Implemented comprehensive technical SEO schemas to boost search visibility and organic traffic. Optimized site performance and conversion flows while maintaining brand consistency across all touchpoints.
Coast 2 Coast
Redesigned the Coast2Coast B2B platform to improve usability and efficiency. Created a more intuitive UI, introduced bulk and quick ordering, and reorganized product listings for easier navigation and faster purchasing. Over two years, I was a part of the team collaborating closely with Coast2Coast to develop and launch a successful B2B app on the Shopify App Store.
Ratings and reviews
- Quality of work
- 5.0
- Communication
- 5.0
- 5 star4
- 4 star0
- 3 star0
- 2 star0
- 1 star0
- J. Stockard Fly FishingTheme customizationMay 11, 2026
Radovan has been a great help to us. We've used him for multiple projects including product page customizations and custom pages using metaobjects. HIs work has been consistently high quality and stable and he communicates clearly and in a timely fashion.
- Coast DirectOngoing website managementMay 6, 2026
What can you say — the guy's a freaking legend. I was so happy Shopify recommended Storetasker, who in turn recommended Radovan. From theme development to app development, his breadth of Shopify knowledge is unmatched by anyone I've found. Sometimes I'll send him a random idea or a video, and within no time he'll tell me whether it's possible — or let me know he's already implemented it. I'd definitely recommend him to anyone looking for a great development partner. We wouldn't be where we are today without him :)
- CARAUCCITheme customizationMay 4, 2026
Radovan is highly skilled, easy to communicate with and has a speedy TAT! Highly recommend working with him.
- PiccalioTheme customizationMay 4, 2026
Working with Radovan has been a real pleasure. He is an excellent developer who communicates very well and is a great collaborator. He is highly passionate about his work, clear, detailed, and responsive throughout the process. I would highly recommend him to anyone looking for a skilled Shopify expert.