Rialto Partners

About Rialto Partners

We know that companies launching an ecommerce business are looking for more than just help designing and developing a website. You also need support in formulating a successful strategy, aligning branding, marketing, merchandising, analytics, and the customer experience

Services and pricing

• Sales tax guidanceFrom $300
  What's included

  Included in starting price: We will help you set up sales tax collection for your Shopify store so you are in compliance. Services include: * Configure Shopify to collect sales tax in the states or provinces required * Set up tax overrides (special tax rages) for certain product categories * Set up tax exemptions for certain product categories * Set up tax exemptions for certain customers * Show you how to generate reports showing tax collected Additional work and price information: Advanced services include: installing apps that manage state sales tax filing and integrating Shopify with your accounting platform. Contact us for a custom quote.

• Video and illustrationsFrom $300
  What's included

  Included in starting price: We have a lot of experience optimizing video on Shopify stores to make sure it plays correctly on all kinds of devices, including mobile, and in a variety of browsers. We also can stream video directly from Vimeo (for video files larger than Shopify's maximum) so that it auto-loops and you don't display ads or related video suggestions. Additional work and price information: $300 for custom video set up and troubleshooting. Contact us for a quote for your video needs. Our design team can also create custom illustrations for you.

• POS setup and migrationFrom $2,000
  What's included

  Included in starting price: We can help with every aspect of setting up Shopify POS, including: * Tagging certain products as POS-only or Online-only * Inventory counts * Audit trails: stock transfers and adjustments * Barcode label printers and scanners * Payment processing and car reader * Receipt printer and cash drawer * End of day cash and payments reconciliation * Multi-channel retail: pay at POS, ship to address Additional work and price information: Take $1000 off the price if we also design and build your online store ($2000). We also offer POS migration services, importing legacy customers and inventory and synchronizing to avoid disruption. Contact us for a custom quote.

• Website and marketing contentFrom $500
  What's included

  Included in starting price: Brand Positioning Statement: write an About Us statement that: a) speaks to your core customer, b) makes promises that your customer cares about, c) is unique in the marketplace, and d) exudes glamour which is to say your customers will want to be identified with it. 
 The brand positioning statement then functions as a style guide for all other copywriting you do: social media posts, blogs, email copy, etc. Your brand needs a consistent voice that ties back to your Brand Positioning Statement Additional work and price information: We help you work through our Brand Identity Questionnaire to try to identify and define your core customer: Who are they? What motivates them to make a purchase? What do they care about when deciding to make a purchase? What part of their own identity are they expressing by associating themselves with your brand? Why would they tell a friend about your brand?

• Email marketingFrom $1,500
  What's included

  Included in starting price: We've never met an email list we couldn't squeeze more revenue from. The goal is to segment your audience so that you generate more revenue from those who are likely to engage, while not losing the those who are happy to engage at a lesser rate. Services: * Pops / email capture * Automations: welcome, post-purchase, winback, abandon cart/browse * SMS branches in these flows * Segmentation by frequency, recency, spend * Dynamic coupons * SMS * List migrations / avoid being blackballed by ISPS Additional work and price information: We also offer full-service email marketing which includes: * Work with your team to maintain 12 Month Marketing Calendar
: seasonal themes, creatives, merchandising, promotional offers, social media tie-ins * Weekly email campaign: (w/test, send previews for edits) * DNO (Did Not Open) segmentation * Monthly reporting on email analytics * Multi-channel: campaign assets for website banners, social platforms Sit back, and let us take care of your email marketing. Contact us for a custom quote.

• Social media marketingFrom $1,000
  What's included

  Included in starting price: We are aggressively data-driven when managing Facebook/Instagram ads. Every Audience/Ad/Offer/Landing Page combination can be thought of as a "stock" in a portfolio. The question is, if you have another $1,000 to spend, where will you get the highest return? Service includes: * Product Carousel Ads * Brand Awareness / Video * Dynamic Remarketing (Product Catalog) * Lead Capture (email harvesting) * Lookalike audiences * Custom audiences (list upload w/value) * Hashtag research Additional work and price information: We also have experience managing ads on: * Pinterest * LinkedIn (for B2B lead generation) * TikTok * Amazon * YouTube * Google * Bing Month-to-month, we don't lock you into a long term contract. If the ads aren't working, you can stop the service any time. Contact us for a complimentary review of your current ad campaigns.

• Content marketingFrom $1,000
  What's included

  Included in starting price: We learn your brand voice and follow your style guide when creating content. We send all drafts to you for comments, edits and approval before posting. Every month will include a mix of posts: a) brand awareness, b) product showcase, c) community building, d) promotional offers, e) conversation starters, f) viral content, g) sweepstakes, giveaways and contests. If you prefer, we can schedule and publish all posts, so you don't have to worry about it. We also provide a recap with key data. Additional work and price information: $1,000/mo includes creating 25 pieces of social media content. Typically Facebook / Instagram posts, but also Pinterest, Twitter, etc. Also offer blogging services ($350 / post): • Keyword research to find 5 relevant keywords • 4 paragraphs of content • 5 keyword-rich anchor text links to internal collection and product pages • At least one image with keyword-rich alt text and link to product • 2 external links to authoritative sites We also can create a 12 mo marketing calendar for you

• Sales channel setupFrom $1,000
  What's included

  Included in starting price: We can help you develop a multi-channel strategy. Before adding multiple channels, it's helpful to think about the role that each will play, otherwise you risk running into channel conflict: competing against yourself, accidentally undermining / underpricing your primary channel, cannibalizing your sales and losing margin, spreading inventory too thin, etc. A proper strategy assigns each channel a role corresponding to a product's life cycle: new, reorder, limited edition, clearance, etc. Additional work and price information: $1,000 per channel set up: * Google * Facebook * Amazon * Ebay * Walmart * Affiliate Platforms * Wholesale * Retail POS etc Includes configuring Analytics, adding tracking pixels / tags, to properly track conversions. Contact us for a custom quote.

• Conversion rate optimizationFrom $800
  What's included

  Included in starting price: Conversion is about much more than just store mechanics. Yes, it's very important to have "frictionless" conversion funnels, intuitive menus, powerful search filters, product pages that are efficient, quick-buy options, and so on. Other factors to look at: * Trust: does your site inspire trust? * Social proof: how do I know your products work / are high-quality? * Photography: can I accurately "see" your product * Merchandising: is this a good value * Aspiration: is this who I want to be etc Additional work and price information: $800 for a strategic audit with at least 10 recommendations for improvement. We are also available on a retainer basis. Contact us for details.

• Analytics and trackingFrom $800
  What's included

  Included in starting price: Setting up analytics is the easy part. Knowing what to do with the ocean of data, is the hard part. We help you set up the right reports / dashboards and translate data into actionable insights. Includes: * Set up Google Analytics G4 * Set up Google Search Console * Link Google Analytics to Search Console and Google Ads * Training via Zoom on key reports to run Additional work and price information: We also offer a monthly service where we review analytics (from all sources: Google Analytics, Google Ads, Facebook, Email Platform, Shopify sales data) to give you a comprehensive view of the health of your business. We can be a trusted second pair of eyes to looks at your company's performance and offer suggestions on tough decisions that need to be made. Contact us for a custom quote.

• Product and collection setupFrom $500
  What's included

  Included in starting price: Before plunging into setting up products and collections, we first help you think through a merchandising strategy. Sometimes it makes sense to group colors under the same product, other times it's better to set each color up as its own color. Likewise we brainstorm product categories and subcategories to find the structure that's will bring the most conversions, e.g. giving customers multiple ways to browse and shop. Additional work and price information: $500 for first the first 12 products. $50 per additional product setup. We are careful to set up products in the correct way, e.g. having different color variants with their own photo, and making sure all products have shipping weights, etc. Likewise making sure collections are set up in a consistent way, e.g. using product tags. We can set up all types of products, including Subscription products and Digital Downloads.

• Store settings configurationFrom $300
  What's included

  Included in starting price: Set up all the configuration settings you need to have a successful ecommerce site. We provide advice on return policy, shipping rates and privacy policy. The wrong return policy can cost you sales, while the wrong shipping rates can lose you money. This is particularly true with drop shipping, you can want to make sure you're fully accounting for all shipping costs. We also help with inventory settings and how to manage stockouts, and can set up domains and subdomains as needed. Additional work and price information: Shopify's basic shipping rates setup can be limiting. If you have complex shipping rules, we can help set those up. For example: * different shipping rates for wholesale vs retail * blended shipping rates in the cart (more than one carrier) * different shipping rates for subscription vs one-time purchase * local/pickup no shipping vs shipping for same product if purchased online * pay in store at POS but ship to address etc Contact us for a custom quote.

• Product descriptionsFrom $50
  What's included

  Included in starting price: Our copywriting team will write compelling product descriptions that an initial "romance" paragraph (make the shopper fall in love with it) that describes the product in an aspirational way. The second paragraph is a clear description of the product features and dimensions to minimize ambiguity. Most importantly, product descriptions will follow your brand voice and style guide. Additional work and price information: $50 / product We can also write a Brand Positioning Statement for you ($500) to establish your brand voice and style guide.

• Theme customizationFrom $200
  What's included

  Included in starting price: 2 hrs of custom programming. We're happy to quote any job and offer you a flat rate - no surprises or cost creep. US-based development team. Examples: * Hybrid shipping options at checkout: UPS for small products and LTL Freight for large; * Custom LTL freight rates within zip-code defined area; * Grid (spreadsheet) style order form for quick, bulk entry; * Product rental program requiring purchase of membership and refundable deposit; * Special order instructions based on product vendor. Additional work and price information: For larger projects, we will work with you to come up with a detailed project scope and offer you a fixed rate to control your costs and manage your risk. We are very meticulous during the scoping phase, working with you to draft and rewriting specs and functional requirements until the needs and proposed solution are clear. Many of our clients find this very helpful as it often helps them clarify what's required and sometimes find an approach that's simpler and less costly. Let's setup a call.

• TroubleshootingFrom $100
  What's included

  Included in starting price: We have not met a technical problem on Shopify we cannot fix. Our developers are based in the United States, are native English speakers, and have been working with us for 5-10 years. We pride ourselves in clear, concise communication that explains the issue we're troubleshooting and details the solution we're proposing. We have extensive experience with: - Liquid - JavaScript - HTML / CSS - JSON - Metafields etc Additional work and price information: $100 for 1 hour. Contact us for a quote.

• Logo and visual brandingFrom $500
  What's included

  Included in starting price: A good logo is the basis for strong web design and all marketing. We will create a logo that is visually compelling and works well across formats and media Logo design: 3 different design concepts to choose from in the first round; couple more rounds of edits to refine the chosen concept Logo suite: provide a zip folder with print-ready vector files, grayscale versions, and logos for social media Brand Standards: provide a PDF with primary and secondary font, primary and secondary fonts, colors Additional work and price information: We also offer more extensive Brand Deck ($1000): 10-12 pages overview of the brand that is the go-to reference for anyone doing creative work to ensure consistency in how the brand is presented: copywriting, graphic design, social media, photography, etc. Photo guidelines: both product photos and lifestyle “hero” photos with examples Social media: 5 sample posts Product descriptions: 1-2 sample product descriptions Top 20 keywords (from Google research) Top 20 hashtags (from Instagram research)

• Banner adsFrom $300
  What's included

  Included in starting price: We design banners or other promotional graphics that are "brand right" as well as fresh and compelling. The banners will use the same fonts, colors and motifs that are in your brand standards so there is visual consistency across your site. We either use assets you provide, or find appropriate, interesting stock photos that best tell your brand story. We make sure banners look good on mobile, in addition to desktop. Additional work and price information: The package includes designing 3 banners. $75 per additional banner. We also offer seasonal packages, so you can refresh your site on a quarterly basis with a seasonal theme and relevant merchandising and offers.

• SEOFrom $800
  What's included

  Included in starting price: SEO Fundamentals. Additional work and price information: One time setup fee. We are available for ongoing optimization work and writing specialized keyword-optimizied blog posts.

• Search engine advertisingFrom $1,000
  What's included

  Included in starting price: Our approach is ROI driven. We begin by understanding your Customer Lifetime Value (CLV), your gross margin and target net margin so that we can establish a target Customer Acquisition Cost (CAC). The CAC is the maximum spend per customer acquired that is acceptable because any customer acquired for less than this will prove to be profitable over the defined life cycle. Based on the CAC, we define a target Spend:Revenue ratio (ROAS) and then proactively manage campaigns to achieve this ROAS. Additional work and price information: Service includes: * Properly set up campaigns / ad groups/ads * Set up conversion tracking / Analytics integration * All campaign types: Search, Smart, PerformanceMax (Shopping), Remarketing, etc * Optimize keywords (including match type and negative keywords) * Optimize ad copy * Test and find best ad / landing page combinations * Optimize placements, schedules, audiences * Video ads (integrate with YouTube) * Monthly analytics review and strategy call Month-to-month, you are not locked in

• Business strategy guidanceFrom $1,500
  What's included

  Included in starting price: We've seen too many merchants make the same mistake: they think because it is relatively simple to set up an ecommerce site, the usual rules of business don't apply. Shopify is a (very good) tool, but you still need to answer the same fundamental questions all successful businesses answer: * What makes your product/offer unique? * Who are your (actual) competitors? How can you differentiate? * Does your price attract the right kind of customer? * What is the cost to acquire a new customer? etc Additional work and price information: We provide a full strategic audit of your business, including: * Competitor analysis * Funnel analysis using Google Analytics: where are potential customers dropping-off and how can you improve conversion? * Channel analysis: what is the Return On Ad Spend for email marketing vs social media marketing vs paid search vs organic search * Customers: what is the lifetime value of a customer? How can we increase the frequency and value or purchases? * Products: which products are actually profits?

• Product sourcing guidanceFrom $800
  What's included

  Included in starting price: Product sourcing will make or break an ecommerce venture. When looking at products to offer on your store you need to consider: * Quality of product: does it match photos / claims * Unboxing experience: is it consistent with your branding? * Delivery times: the longer the lower your conversion * Shipping costs: hidden costs can erode your margins * Availability: stockouts from suppliers hurt credibility * Exchange rates: foreign currency risk * Returns: will suppliers accommodate? * App fee etc Additional work and price information: Many times the supplier that initially looks attractive turns out to be a bad option. We help you find reliable drop-ship, print-on-demand, and wholesale suppliers; set up a dozen products for you; and integrate your Shopify store: * Synchronize inventory * Set up shipping profiles and rates to properly account for a variety of shipping costs * Set prices using cost multipliers etc. We also offer: * custom bulk product data imports (from vendor data) * API integration to vendor portals

• Store build or redesignFrom $1,500
  What's included

  Included in starting price: If you're like most entrepreneurs launching a new online business, you have been planning, hoping and dreaming about this for a long time. We want to help you bring your vision to life. We take a very collaborative approach to design, asking lots of questions to understand your brand, your target customer and your unique strategy. You will have ample opportunities to provide input and critique drafts. Site design, setup, configuration and training. Contact us for full list of what's included. Additional work and price information: We will design your site following your brand standards, to give you a very cohesive, professional, branded look. We'll help you brainstorm product categories and subcategories, merchandising,shipping and return policies, and work through setup decisions. We design stores with eye towards maximizing conversion. Your site is above all else a sales platform. We pay close attention to the user experience, strong calls to action, trust-builders and a smooth checkout. +$500 to setup 12 products.

• Store migrationFrom $2,000
  What's included

  Included in starting price: We understand that migrating from another platform involves a lot of risk: you need to keep your existing site producing sales while building the new one; you need to manage inventory during the transition; you need to create a user experience on the new site that feels like a familiar evolution for your loyal customers; you need to make sure you don't lose any of the SEO equity you've worked so hard to build; and you need to ensure custom product data carries over. We'll help you with all this. Additional work and price information: Our base price includes importing product data and site content. Often times a migration is an opportunity to give your site a new look and elevate your brand positioning. We can also import customers and legacy orders, blog posts, recreate unique contact forms, setup wholesale accounts, and design special landing pages to support ad campaigns. Also offer a custom SEO audit to pinpoint your current SERP strengths for key search terms, and setup URL redirects. Contact us for a custom quote.

• Custom domain setupFrom $100
  What's included

  Included in starting price: We will help you setup your own custom domain for your Shopify store. We can either give you detailed instructions and help you troubleshoot or, if you prefer, we can login to your account and do it for you. Services include: * Configure DNS settings to point your domain to Shopify * Set your custom domain as the primary domain and have all other domains (including .myshopify.com) redirect to it * Set up a subdomain (useful if your Shopify site is just one component of a larger site) Additional work and price information: If you are migrating an existing site to Shopify, we can setup redirects for all your legacy URLs so search engines know where to find the new content. This way you preserve your SEO equity. Contact us for a custom quote.

• Custom apps and integrationsFrom $3,000
  What's included

  Included in starting price: We have experience creating private apps for Shopify, hosting a microservice on third party servers, and leveraging APIs for complex features. Examples: * Price updates: Fetch and display precalculated prices site-wide from an external database containing a large quantity of prices that are dynamically updated regularly * Custom quote: design a custom Shopify product template that accommodates the variety of form fields and complex pricing structure which then get sent to a draft order Additional work and price information: More examples: * Tour routes: A scripted Google Maps integration that fetches & displays route information, validates input addresses, and recommends matching addresses from the Google database, with a specific focus on recommending hotels * Precious Metals spot prices: design and build a private microservice that fetches daily spot prices from a JSON feed provided by a data vendor Contact us for an initial feasibility consultation. Our developers are based in the USA

Featured work

• Google Maps Integration

  We designed & developed a custom Google Maps integration that enables customers to plan transportation to & from Cancún International Airport. The integration validates addresses, calculates routes, and leverages hidden product variant options to "tier" pricing based on route distance. A visually pleasing form & map display streamlines the booking experience.

• Home Page Hero Video

  An extra-large, immersive autoplaying homepage hero video was efficiently streamlined to render rapidly without slowing page speed, and customized to feature a floating menu of available services. Dozens of additional video examples were included throughout the site in a variety of formats: lightbox modals, inline content, as well as a grid of interactive previews.

• Custom Pricing App

  A highly customized pricing structure whereby each customer has unique pricing rules for one or more predetermined shipping destinations across multiple currencies. The rules include tiered shipping rates based on both quantity as well as cart weight. We developed a private Shopify app that seamlessly integrated the client's pricing API using Shopify's Draft Order API.

• Product Matrix

  We built a product matrix that arranged & displayed these closely related but technically variegated products within a single page - arranged by multiple factors and sorted - that was both visually pleasing as well as functional. The matrix doubled as a bulk ordering form, allowing customers to rapidly add dozens of line items. Individual product data could also be accessed from the same page.

• Multi-Vendor Order Fulfillment

  SP produces unique pieces of memorializing artwork containing cremains provided by customers. Kits for the collection of ashes have to be mailed to customers depending on how many kit-required products were ordered, and how many unique vendors appeared across all ordered products. This is calculated using product tags and JSON data that displays vendor information and addresses to send kits.

• Dynamic Product Filtering

  Large variety of collections and products required a dynamic paring down of filter options depending on what was available within the collection. We developed a filtering sidebar that identified groups of options available within any given collection and rendered only those relevant values. The automated process is applied to each collection without the need for multiple templates.

Ratings and reviews

• Élan HairCustom domain setupJun 18, 2026

  Rialto Partners were wonderful to work with. Steve and his team were patient, flexible, and accommodating throughout the entire process, working with me according to my timeline and needs. They answered all of my questions, made changes whenever I requested them, and provided clear, thorough explanations every step of the way. I appreciated the personalized recording they created at the end of the project, showing me how to manage and update my website on my own in the future. Their communication was prompt, consistently responding in a timely manner. I would highly recommend Rialto Partners to anyone looking to build a website. Having their expertise handle the technical side allowed me to focus on the many other tasks involved in launching my business.

• GARDEN guidesWebsite and marketing contentMay 18, 2026

  Five stars all the way! This team built our Shopify website quickly, smoothly, and with zero hassle. Beyond the great design, they handled all the technical app connections and helped us build our digital marketing plan from the ground up. Communication was stellar—they kept us in the loop daily, provided excellent hands-on training, and made sure we were completely prepared for our launch. Fantastic work by a truly talented group!

• Dirt Rich EleganceWebsite and marketing contentMay 5, 2026

  I hired Steve and Co. to build a website for my daughters graduation gift. From the very start Steve was accessible every time I had a question, and still is for that matter. The site is beyond anything I imagined. The creativity, the obvious knowledge of what they are doing is exceptional. With that said, the cost was more than reasonable, and less than I had expected. I highly recommend Rialto Partners if your in the market for a Shopify store. Steve is friendly, patient, and knows what he's doing. Five Stars!

• Branded Valor OutfittersStore build or redesignApr 21, 2026

  ⭐⭐⭐⭐⭐ 5-Star Review for Rialto Partners (Steve Searfoss) My experience working with Rialto Partners—especially Steve—was outstanding from start to finish. From day one, Steve communicated everything clearly and consistently, making the entire process smooth and stress-free. As the project progressed, it became clear that the scope was more involved than initially expected, but Steve handled it with professionalism and flexibility. He provided honest, knowledgeable feedback every step of the way, which proved invaluable in shaping a final product that exceeded my expectations. What really stood out was that I never once felt out of the loop. Steve kept me informed, involved, and confident throughout the entire build process. His expertise and willingness to adapt made a huge difference. The post-launch training was just as impressive. Steve took the time to ensure I fully understood how to manage and operate my Shopify store, leaving me feeling confident and ready to hit the ground running. If you're looking for a team that delivers high-quality work with excellent communication and true professionalism, I highly recommend Rialto Partners.

• Rika's MarinadeStore build or redesignMar 24, 2025

  Working with Steve and Rialto Partners has been an exceptionally good experience. Their work on my website was phenomonal and their communication was constant and informative. I plan on continuing any work with my website with them for the foreseeable future. If you are wondering which Shopify partner to use, please consider using Rialto Partners. 10/10 stars!

• Victoria Bright HomeStore build or redesignMar 9, 2025

  It has been a worthwhile and productive experience working with Rialto Partners on my website. They took my initial concept and polished it up into a professional Shopify site, one I am proud of! They are extremely knowledgeable regarding the nuances in Shopify; there wasn't a question I had that went unanswered. I highly recommend them as a competent and talented source of help in all aspects of Shopify if you are trying to get out onto the market. Furthermore they are assisting me with strong marketing campaigns to get some traction. A+++

• ESD WaterSEOFeb 10, 2025

  Have worked with other SEO companies in the past and can say without reservation that none come close to the excellent service and results delivered by Rialto Partners. Steve Searfoss makes it work and is a pleasure to work with.

• Fully FramedStore build or redesignJan 29, 2025

  Realto Partners was the BEST TO WORK WITH! After much research on other companies I cannot recommend his team enough. I worked with Steve and my deadlines and expectations were met beyond what I could even imagine. His dedication to the project made my store build successful and completely stress free. The quality of work and frequent client to designer communication made launching my first site so easy, I know exactly who to use for all my future projects. 10/10 recommend to ALL!

• Sole WineWebsite and marketing contentOct 25, 2024

  Working with Rialto was amazing. They were professional and communicative through the entire process. We had a very positive experience and I would highly recommend them to anyone.

• Engineered Vintage LLCWebsite and marketing contentOct 7, 2024

  We hired Steve and his team for revamp of our website and making it operate more efficiently Rialto set up product groups, a search filter, created a new marketing look, etc Really please with the direction, professionalism, and final product that was set up for me Would absolutely use these guys again!

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