Roswell NYC

About Roswell NYC

Roswell NYC is an award-winning, AI-enabled full-service eCommerce agency and Shopify Platinum Partner. We craft high-converting digital experiences that help bold brands grow smarter, faster, and ahead of the curve across every customer touchpoint.

Services and pricing

• 3D modellingPrice on request
• Analytics and trackingPrice on request
• Banner adsPrice on request
• Business strategy guidancePrice on request
• Checkout upgradePrice on request
• Content marketingPrice on request
• Conversion rate optimizationPrice on request
• Custom apps and integrationsPrice on request
• Custom domain setupPrice on request
• Email marketingPrice on request
• Headless commercePrice on request
• International expansionPrice on request
• Logo and visual brandingPrice on request
• Ongoing website managementPrice on request
• POS setup and migrationPrice on request
• Product and collection setupPrice on request
• Product descriptionsPrice on request
• Product developmentPrice on request
• Product photographyPrice on request
• Product sourcing guidancePrice on request
• Sales channel setupPrice on request
• Sales tax guidancePrice on request
• Search engine advertisingPrice on request
• SEOPrice on request
• Site performance and speedPrice on request
• Social media marketingPrice on request
• Store build or redesignPrice on request
• Store migrationPrice on request
• Store settings configurationPrice on request
• Systems integrationPrice on request
• Theme customizationPrice on request
• TroubleshootingPrice on request
• Video and illustrationsPrice on request
• Website and marketing contentPrice on request
• Website audit and optimization strategyPrice on request
• Wholesale/B2BPrice on request

Featured work

• LoveAmika - Optimization In The Face Of The Pandemic

  As an incredibly successful haircare brand, amika wanted to ensure that their online success continued despite a global pandemic. They partnered with Roswell NYC to provide strategic guidance on redesigning the most critical revenue driving pages - PDP / Homepage - rather than engaging in a costly full redesign of the entire site.

• Hyperlite: Seamless, Conversion-Focused UX

  Hyperlite Mountain Gear partnered with Roswell NYC to elevate their online experience, streamlining product data, simplifying navigation, and optimizing product listings to create a seamless, conversion-focused shopping journey that reflects the brand’s precision, performance, and leadership in ultralight outdoor gear.

• Boyne - Performance At Every Level

  Boyne outdoor sports equipment company enlisted Roswell NYC for complex solutions to their eCommerce needs, including retail site migration and custom integrations. They needed a solution that not only met their immediate requirements, but also provided long-term value and scalability.

• IQBar - Conversion and Subscription Maximization

  IQBAR partnered with Roswell NYC to rebuild its email and SMS marketing from the ground up—optimizing flows, segmentation, and campaign strategy for growth. The result: an 80% lift in Klaviyo-attributed revenue, 206% increase in flow revenue, and major boosts in conversion, engagement, and subscriber growth, powering IQBAR’s next stage of scalable retention.

• Tyr Sports - Turning One-Time Buyers into Lifelong Athletes.

  As TYR expanded beyond swimwear into CrossFit and footwear, they partnered with Roswell NYC to rebuild their paid media program from the ground up. Through smarter segmentation, creative overhaul, and tighter optimization across Google, Meta, and Bing, Roswell delivered a 45% ROAS lift and 32% more conversions, transforming TYR’s media into a scalable growth engine.

• Kjaer Weis - Boosting Sales With A Bespoke Build

  Kjaer Weis, the luxe organic beauty company, wanted to transform their site from its previous form to a more elegant, modern style with improved UIUX. Roswell NYC worked with them to implement a front end migration to Shopify Plus and introduce enhanced merchandising across Collection Pages, as well as create a bespoke app to display geo-specific inventory availability.

Ratings and reviews

• Tradehome ShoesOngoing website managementSep 24, 2026

  We’ve been partners with Roswell for several years, initially working with them to integrate our on-site search to Algolia. Since then, they’ve remained a valuable development partner, helping us troubleshoot issues, improve site speed and performance, and enhance the overall user experience on our website. Roswell is responsive, knowledgeable, and easy to work with. They’ve become a trusted extension of our team and consistently provide the technical expertise and support we need to keep improving our ecommerce experience.

• amikaEmail marketingMar 4, 2021

  We partnered with Roswell over 3 years ago, and the arrangement has blossomed into an incredibly fruitful relationship. We consider them an extension of our team and rely on them for aspects of design, best in class development, strategy and customer retention. They have deep relationships with other preferred partners in the eCommerce industry - and as a result, we have those relationships. They are not a reactive agency - they are proactive - and bring opportunities to us to evaluate. They genuinely care about our team and our collective success.

• Hat HeavenEmail marketingMar 2, 2021

  Roswell Studios designed and built the webstore in its entirety following my direction. They suggested many features that were prevalent in other successful web stores as well. They made sure the most current and modern practices in webstore building were utilized and optimized for today's industry. After launch, they continued to give guidance and marketing strategies to make sure I was successful. They made sure Customer Retention Strategy was up to par and working efficiently as well, which has been a huge game-changer. Their commitment and desire for their clients to succeed is unparalleled. They always suggest best practices for me, and they wholly understand that my success equals their success, and so they really give their all into making sure each of their projects is going to be beneficial for their clients.

• JENNIE KWON DESIGNSStore build or redesignJan 20, 2017

  Roswell studios have helped us maintain our site for the past years and have made the experience effortless. They are always going above and beyond and are so attentive to our needs. We recently re-designed our shopify site and have experienced the same hands on treatment even though our offices are across the country. We are very happy with the new look and functionality of our site and will certainly recommend their services to any friends in need!

• Ace & EverettStore build or redesignJan 20, 2017

  Nihar and his team possess a deep understanding of marketing, design, and implementation. We worked on an aggressively tight timeline and successfully launched on website in a timely fashion. Roswell Studios was driven, responsive, and highly collaborative. Offering not only the technical chops to problem solve with creative solutions, but also a wealth of experience from other clients that enabled them to share and act on Ecommerce best practices.

Read all reviews on Shopify →