Ruchi

About Ruchi

Shopify designer specializing in scalable, conversion-optimized storefronts. With 8+ years of experience, I help brands launch, redesign, and migrate to Shopify with modern design, UX, and performance to create seamless shopping experiences that support growth.

Services and pricing

• Theme customizationFrom $990
  What's included

  Push your premium theme to its absolute limits. We inject advanced functionalities like strategic upsell blocks, custom product filtering, and dynamic bundles without compromising your site speed. Get a bespoke, high-end brand experience without the massive timeline of a ground-up custom build.

• Store build or redesignPrice on request
  What's included

  Stop losing sales to outdated design. We engineer high-converting, mobile-first Shopify storefronts tailored to scale. Get a frictionless checkout, lightning-fast load times, and a UX designed purely to maximize your Average Order Value. Turn your expensive ad traffic into loyal, repeat customers.

• Store migrationFrom $590
  What's included

  Outgrown WooCommerce or Magento? We execute flawless, zero-downtime migrations to Shopify. We securely transfer your products, customer data, and subscriptions while strictly preserving your hard-earned SEO rankings. Step into a faster, infinitely scalable, and headache-free platform today.

• Store settings configurationPrice on request
• Product and collection setupPrice on request
• Website audit and optimization strategyFrom $690
  What's included

  Stop guessing why visitors aren't buying. We perform a ruthless, data-driven teardown of your store’s UX, mobile performance, and checkout flow. You receive a comprehensive, step-by-step technical roadmap detailing exactly what to fix to eliminate friction and boost your conversion rate immediately.

• Ongoing website managementFrom $690
  What's included

  Consider us your fractional Shopify engineering team. We handle the technical heavy lifting from continuous A/B testing and speed optimization to complex app integrations. You focus 100% on marketing and product development while we continuously optimize your store to maximize daily ROI.

Featured work

• High Converting Shopify Store Redesign with 175% Sales Growth

  I redesigned The Flake Homestead with a stronger brand identity, improved user flow, strategic upsells, and optimized product pages focused on increasing average order value. Within the first week of launch, the store achieved a 175% increase in sales and reached a 7%+ conversion rate, more than double the Shopify average.

• Shopify Subscription Store Design with 4%+ Conversion Rate

  I designed and developed succly.com from scratch, creating a clean and engaging experience built around subscriptions. The site includes a background video for stronger first impressions, integrated Instagram feed for social proof, featured bundles, and a simplified subscription flow that removes friction during checkout. The result was a 4% conversion rate, and nearly 500% sales growth.

• Luxury Watch Shopify Store Design with Advanced Filtering

  Built using the Vision premium theme, the site features advanced filtering by case size, color, and material, a transparent watch condition system, and strong trust signals for high value purchases. The result is a clean, conversion focused Shopify store positioned as a credible alternative to large watch retailers.

• Shopify Store Revamp Focused on CRO for Barber Brand

  Modern barber supply was generating strong traffic from ads but struggling with conversions. The main issue was clarity and focus. I restructured the homepage to highlight best selling products, reduced distractions, and simplified the buying journey without harming SEO. The result is a cleaner, product driven Shopify store with improved flow and stronger conversion potential.

• Modern Shopify Store Redesign for Snack Brand

  The goal was to elevate the existing online store with a modern, professional look that reflects the brand’s color identity. I created a strong hero section with slogan, social proof, and engaging visuals, followed by the brand’s official video. Clear call to action buttons and optimized page layouts were designed to make purchasing simple and seamless.

• Adovz a CRO Shopify Store for Natural Textured Hair Brand

  Designed and developed a CRO Shopify store for Adovz, a small-batch natural haircare brand focused on textured hair. Migrated products from WooCommerce, implemented a premium theme, optimized mobile performance, and structured the site for higher conversions. Integrated essential apps, improved user experience, and created a clean, trust-driven design to support growth and global sales.

Ratings and reviews

• WildBoard SnacksStore build or redesignJul 21, 2026

  Ruchi was an absolute pleasure to work with. He took on a complex Shopify build for a pre-launch CPG brand and delivered thoughtful, high-quality work with great communication throughout. What stood out most was his ability to follow the brief to the letter while also proactively suggesting optimizations and improvements based on his deep experience, exactly the balance you want in a developer. He was responsive, genuinely invested in getting things right, and I would not hesitate to hire him again. Highly recommend to any merchant looking for a skilled, reliable Shopify partner.

• MoreWoofStore build or redesignMay 26, 2026

  Ruchi is an outstanding freelancer. His work on helping us develop a new website was first rate from start to finish. He has great ideas, great execution and his communication skills are outstanding. I could not be happier. The finished product is a tribute to his skill. I was so happy that I continue to use him for our website management.

• MotivInkStore build or redesignMar 16, 2026

  Ruchi is fabulous! Professional, experiences and fast! He always goes the extra mile. A pleasure to work with.

• SucclyStore build or redesignMar 13, 2026

  I initially hired someone to build our website on a different platform. It turned out fine, but it definitely could have been better. Later we moved our site to Shopify and I hired another designer, but unfortunately that situation didn’t work out. That’s when we found Ruchi, and it was honestly one of the best decisions we’ve made for our business. He understood exactly what I wanted for our website design without me needing to over explain things. He has an incredible eye for layout and design. Everything works together cohesively and the placement of elements throughout the site is thoughtful and intentional. He brought a lot of great ideas to the table that made the final result even better than what I originally envisioned. Ruchi is extremely responsive and always communicates quickly. He works efficiently, takes feedback very well, and makes revisions without hesitation. What I also appreciate is that he isn’t afraid to respectfully share his professional opinion if he believes something may not work well. He always offers thoughtful alternatives and solutions, which ultimately made the website stronger. He has done a number of improvements and projects for our website, and I’ve hired him multiple times. At this point, he’s the only designer I trust to work on it. I also speak with a lot of people in business, and I’ve had several people tell me that our website is one of the best designed sites they’ve seen. If you’re considering working with Ruchi, I highly recommend him. You will not regret it.

• CogniBlazeStore build or redesignMar 13, 2026

  Very good experience working with Ruchi. Love the website design and functionality.

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