Shugert Marketing

About Shugert Marketing

Shopify Select Partner since 2015. Senior team across Barcelona, New York & Mexico. We help established DTC brands migrate, optimize and scale on Shopify & Shopify Plus through engineering, technical SEO, CRO and performance.

Services and pricing

• Store migrationPrice on request
  What's included

  30+ Shopify major migrations completed since 2016, including an 8,000 SKU catalog from a custom platform with 90% organic traffic recovery in week one. We migrate from WooCommerce, Magento, BigCommerce, Wix, and custom platforms: products, customers, orders, URL redirects, and SEO. We don't take rushed timelines. Typical engagement runs 6-10 weeks. Scope delivered in 2 business days.

• TroubleshootingPrice on request
  What's included

  Broken theme, checkout errors, app conflicts, slow pages, or a bug your developer can't trace. We diagnose the root cause and fix it directly in your store's code. Shopify Select Partner since 2015, 600+ stores. Scoped per task from $90, most fixes delivered within 2 business days.

• Conversion rate optimizationPrice on request
  What's included

  Traffic is there but conversion is flat? We audit your checkout flow, product pages, and navigation to find where revenue is leaking, then prioritize fixes by revenue impact, not by what's easiest. Every audit comes with annotated recommendations. Implementation as a fixed-scope project or monthly retainer. 600+ Shopify stores.

• Site performance and speedPrice on request
  What's included

  Slow pages kill conversion before your ads even get a chance. Most stores we audit are losing 10-30% of potential revenue to performance issues. We fix Core Web Vitals, LCP, and mobile load times directly in theme code, no speed apps stacked on top. We've taken stores from 4.2s LCP to under 1.5s on mobile. 600+ stores.

• Store build or redesignPrice on request
  What's included

  We build and redesign Shopify stores for established DTC brands doing $500K+ in annual revenue. Every build is scoped around conversion, performance, and your existing customer data, not templates. 600+ stores shipped across 35 markets since 2015. You get a full scope and timeline within 48 hours of first contact.

• Ongoing website managementPrice on request
• Theme customizationFrom $90
  What's included

  Need custom changes to your Shopify theme? We’ll tailor your store’s design and features to match your brand. From layout edits to advanced sections, we handle it all. Starting at $50 USD, with pricing based on task complexity. Contact us today for a free quote and let’s bring your vision to life!

• Analytics and trackingPrice on request
  What's included

  Included in starting price: We are Google Partners since 2013. We can help you install your GA tracking code and help you build an amazing Analytics Dashboard for tracking all KPIs (this dashboard is not included in the price). Additional work and price information: Please contact us today, we are super friendly, easy to work with and believe it or not ... we will probably get back to you faster than anyone :)

• Custom apps and integrationsPrice on request
  What's included

  Included in starting price: Custom app development and integration. Additional work and price information: The price covers the first 25 hours of work. If the estimated time for your custom work is over that additional charges will apply at $90 USD per hour.

• Sales channel setupPrice on request
  What's included

  Included in starting price: Setup Facebook, Instagram, and other sales channels available in the Shopify platform (this can vary) Additional work and price information: Please contact us today, we are super friendly, easy to work with and believe it or not ... we will probably get back to you faster than anyone :)

• Search engine advertisingPrice on request
  What's included

  Included in starting price: One of the key features of Shopify's Search Engine Advertising service is Shugert, our proprietary AI-based optimization tool. Shugert uses advanced machine learning algorithms to analyze data from your campaigns and make real-time adjustments to improve performance. This includes things like adjusting bid amounts, targeting specific keywords, and optimizing ad copy to ensure maximum impact. Additional work and price information: With Shugert Marketing, you'll get better results from your campaigns without having to spend countless hours analyzing data and making manual adjustments. Our goal is to help you get the most out of your advertising budget and achieve the best possible ROI. Try Shopify's Search Engine Advertising service today and see the difference Shugert can make for your business. $350 monthly fee per campaign/channel.

Featured work

• FashionableCanes: Theme Migration, 15K SKUs & SEO Recovery

  FashionableCanes.com needed a full theme migration across 15,000+ SKUs without disrupting live sales, followed by a technical SEO recovery targeting schema, crawlability, and keyword structure. We executed the migration with zero downtime, rebuilt structured data, and implemented a commercial intent keyword strategy. Organic rankings recovered within 60 days. Now on a monthly SEO retainer.

• Llantas Cavazos: 8,000 SKU Migration, 90% Traffic Recovery Week 1

  Custom platform to Shopify migration with 8,000+ tire SKUs, metafield-based filtering, a custom tire search widget built on Cloudflare Workers, and Matrixify-based catalog imports. Organic traffic recovered above 90% in the first week post-launch. One of the most technically complex migrations we've executed and completed in 7.5 weeks without disrupting live sales.

• Petwell: 10,000 SKU Magento to Shopify Plus Migration

  Full replatform from Magento to Shopify Plus for Vital Pet Group's UK operation. 10,000+ SKUs, complex product taxonomy, customer and order history migration, and URL redirect mapping to protect organic rankings. Completed in 8 weeks. Petwell went live on Shopify Plus with zero downtime and full catalog integrity intact.

• Self-Care Is For Everyone: Custom Theme & Brand Growth

  Full migration from a legacy Shopify theme to a fully custom build with unique design and custom functionality. We handled the migration, custom development, and ongoing SEO. The brand has since secured a six-figure angel investment from WWE superstar Charlotte Flair and landed a collaboration with Kleenex, growth we've supported since the beginning.

• MP Health: Squarespace to Shopify Migration & Medical Inventory System

  Full migration from Squarespace to Shopify for a medical clinic, including custom inventory logic for IV treatment packages, purchasing one IV deducts multiple components in real time. Integrated with Shopify POS for in-clinic use. Also included local SEO optimization, schema markup, and mobile UX improvements. Completed in 4-6 weeks at a fixed scope.

• Fashionable INC: 6-Year Shopify Plus Partnership, 3 Stores

  Long-term technical partner for Fashionable INC across three Shopify Plus stores: FashionableCanes.com, FashionableHats.com, and TensUnits.com. Over 6 years we've handled theme migrations, ongoing SEO, custom development, and performance optimization across the full brand portfolio. FashionableCanes alone generates $1M+ annually on Shopify Plus.

Ratings and reviews

• Leonidas-chocolate.comTroubleshootingDec 2, 2025

  Very prompt and efficient. We'll rely on Samuel and his team again whenever needed.

• KayLee & RoseStore build or redesignMay 8, 2025

  Samuel and his team were incredibly transparent about their work and offered great suggestions for what would look best on my website. They were responsive, helpful, and genuinely committed to delivering a great result. I’ll definitely work with them again in the future!

• The Locavore GuideTheme customizationApr 23, 2025

  Shugert Marketing helped me embed 5 typefaces into my shopify theme with no issues at all. Thank you!

• ChisovnTheme customizationMar 29, 2025

  Our website needed theme customization and migration. They did an excellent job. The response was outstanding. I called and some companies responded. The first 2 companies I spoke with quoted 10 x the price that Samuel gave me when he responded to my email. His immediate responses to all my emails and explanations are remarkable. In addition, they made other changes we requested without charging extra. I was communicating with Samuel and Jose and I am grateful for a kind, thoughtful, experienced, and patient team. Thank you and we will definitely request your expertise next time and refer you to others. All the best.

• Self-Care Is For Everyone®Store build or redesignMar 28, 2025

  love working with Samuel and his team, they are trustworthy, kind and do really great & reliable work!

• TOWNER Guitar PartsTheme customizationMar 28, 2025

  Good communication and quick completion of work

• CJ Media PartnersTheme customizationMar 12, 2025

  We designed and built a travel agency website and blog and hired Shugert Marketing to customize our Shopify theme. Our experience with Shugert Marketing was excellent—they were knowledgeable, helpful, and great to work with. Fernando, Samuel, and Carlos were fantastic—responsive, affordable, and highly skilled. We couldn’t have asked for a better team. Thank you, Shugert Marketing! We highly recommend them.

• La MercanciaStore build or redesignMay 9, 2024

  They were fast, efficient and very kind in the setting up of my shopify shop

• The Working FormulaTheme customizationNov 4, 2023

  Samuel is amazing!!

Read all reviews on Shopify →