Softlimit

About Softlimit

Shopify Premier Partner, 15+ years on Shopify, senior team. We lead Plus builds, migrations, B2B and subscriptions for mid-market DTC brands, from consumer goods to record labels. The Perfect Jean: order volume up 200%. Polyvinyl: revenue up 20% after migrating.

Services and pricing

• Store build or redesignFrom $35,000
  What's included

  Included in starting price: Utilizing an "off-the-shelf" existing Theme - Sofltimit will provide set up, styling, and minor modifications to create a functioning and optimized Shopify theme for your business! If you are looking for a more custom design, please look at our Custom Theme service page for more details. Additional work and price information: Costs dependent on level of modifications and whether we are modifying an existing theme or building a bespoke experience.

• Theme customizationPrice on request
  What's included

  Included in starting price: Partner with our creative team to elevate your site and enhance your user experience (UX). We’ll build you a custom eCommerce site that’s on brand, intuitive, and designed to capture and convert sales. You’ve got plenty on your plate—lean on our team of Shopify experts to handle everything: discovery, design, and the heavy development work. Plus, we guide you through the entire process, from start to launch day and beyond, because our packages always include post-launch support as well! Additional work and price information: Our Design Phase includes wireframes and page template designs for all primary pages, including Home, Product, Collection, Cart, Navigation, and Header/Footer. The Development phase implements those designs into a great looking site that provides an intuitive, frictionless shopping experience for your customers. • Additional Add-On Features, Pages, or Customizations are available.

• Site performance and speedPrice on request
  What's included

  Included in starting price: Site Performance, Site Speed, UX Optimization, Accessibility Improvements, Theme Updated, Bug Fixes, etc. are all included in our Standard Monthly Development Retainer packages. Our goal is to feel like a natural extension of your own team, taking the stress out of Shopify for you and letting you get back to running your business! Retainer Packages start at 20hrs/month. Additional work and price information: Let's chat! We like to discuss your goals are for the site, key pain points on an existing site, and other projects you would like to accomplish. From there we can find the best support plan to fit your needs!

• TroubleshootingPrice on request
  What's included

  Included in starting price: We can troubleshoot just about any issue on your Shopify or Shopify Plus site. Minimum block of 20 hours required (with a 90 day expiration). Additional work and price information: Final costs will be determined by total hours required.

• Custom apps and integrationsFrom $35,000
  What's included

  Included in starting price: Custom App builds for Shopify or Shopify Plus. Minimum block of 60 hours required. Additional work and price information: Final costs will be determined by total hours required.

• Store migrationFrom $35,000
• Store settings configurationPrice on request
• Website audit and optimization strategyPrice on request
• Checkout upgradePrice on request
• Product and collection setupPrice on request
• Wholesale/B2BFrom $35,000
• Custom domain setupPrice on request
• Ongoing website managementPrice on request

Featured work

• Polyvinyl Records

  Softlimit migrated Polyvinyl Records from a 15-year-old custom platform to one Shopify store for both DTC and B2B, with artist pages that bring merch, tour dates and videos together and a custom bundle feature for fans. Revenue rose 20% after the migration.

• Verb Products

  Softlimit relaunched the Verb Products US and Canadian stores in 8 weeks, with page load speed 52% faster right after launch. As part of the tech stack work we integrated Rebuy, which returned 59% ROI and a 15% lift in AOV in the first 30 days.

• The Perfect Jean

  Softlimit engineered a custom product detail page for The Perfect Jean that manages 23,000 variants in a single experience, and order volume rose 200%.

• Misen

  Softlimit has been a trusted partner to Misen for the past eight years. During Misen’s early high-growth stage, Softlimit provided scalable landing page design services and A/B testing to optimize performance. Following a leadership change in 2024, Softlimit continues to play a key role in ongoing site improvements. With a focus on theme performance and lightning-fast site speed, we help maximize

• I and Love and You

  Softlimit transformed new brand assets into a refreshed, mobile-first optimized design with a subscription-focused PDP, enhanced visual navigation, and brand education. Other agency efforts include ongoing accessibility compliance in partnership with Level Access, resolving critical issues month over month.

Ratings and reviews

• Polyvinyl Record Co.Store build or redesignMar 6, 2025

  Softlimit are a valued partner to us. They listened to all of the specific and custom requirements we had and then custom built and themed our Shopify store and website to our exact specs and needs. We're continuing to work with Softlimit long term as our ongoing Shopify partner!

• v1 Distil UnionTheme customizationOct 23, 2018

  Ben and the team at Softlimit were super responsive when I reached out to them with a very random request. They were easily able to understand what our site needed, and completed the work quickly and thoroughly. Such a relief and a delight! I'll definitely reach out to them with future Shopify site fixes and updates. A+ :)

• Canal Plastics CenterCustom apps and integrationsDec 21, 2017

  Ben and Softlimit have been amazing to work with! As a business based around detailed custom-made products, it was no easy task to build a site that could fit our needs. Ben and his team rose to the challenge and created a beautiful and functional design that has received tons of positive feedback from our customers. They pushed the platform to the limit and were able to do things that we thought weren't possible on Shopify. He has always been highly responsive and professional. We are very happy with Softlimit and would highly recommend them for Shopify design services.

• La More DesignTheme customizationDec 10, 2017

  Before we decided to work with Ben (Softlimit), we contacted more than 20 different companies/experts, but could not find the perfect match for our need. We are so glad that we chose Ben and it has been truly pleasure working with Ben and his team. Ben is extremely knowledgeable about shopify and quick in email responses. He discovers issues and resolves the problems without us asking him and guides us in the right direction and offers options that are exactly what we are looking for. Now the site is launched and we’ve decided to retain Ben and his team as our development partner. With his professional work and help, we know we are in good hands!

• Studio Four NYCStore build or redesignDec 4, 2017

  Working with Ben and the Soft Limit team has been an absolute pleasure. They prompt to respond and extremely knowledgeable about shopify. Ben completely re-designed to be both beautiful and functional with many customized details that were tailored to our needs. We will continue to work with Ben to grow our online business, we highly recommend working with Ben!

• REDACTEDTheme customizationAug 19, 2017

  Quick turn around. Job done perfectly

• REDACTEDTroubleshootingJan 13, 2017

  It was an absolute pleasure working with Ben at Softlimit. From the quick email responses to the high quality of the work done. We highly recommend Softlimit for your design changes needs!

• FourlapsTheme customizationJan 13, 2017

  They do excellent work. Very responsive. Very professional.

• REDACTEDTheme customizationApr 25, 2016

  Ben is fast, responsible, put customers' needs first.

• NūSleep BeddingTroubleshootingFeb 4, 2016

  Ben's initial meeting with us was very intricate as he went over different websites he had created as well as the different capabilities he could provide to us. His quote was detailed and clear. After signing on with Ben, he presented us a very straightforward timeline and a data portal through Mavenlink which made it extremely easy to collaborate on ideas and different aspects of the project. On my end, our management team had a lot of back and forth about the website, as we were never truly sure what we wanted to begin with. Ben was completely accommodating through this process, presenting a few different wireframe variations and being very exact about the changes he made. For design, he took our vague concept and translated it into a beautiful website, even working with our photographer to make sure the style matched. For functionality, he managed each detail with precision to ensure that everything worked as it should and exactly as we wanted it to. Even to this moment, weeks after completion, Ben continues to be incredibly responsive to emails with any questions our team has. Overall, we couldn't ask for a better experience.

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