TheGenieLab LLC

About TheGenieLab LLC

Shopify Plus experts helping growing brands improve performance, increase conversions, and scale through custom development, migrations, and advanced integrations. We focus on measurable results that drive long-term eCommerce growth.

Services and pricing

• Ongoing website management$700–$30,000
  What's included

  Our Service Level Agreement (SLA) provides expert Shopify development, and maintenance tailored to your needs. It covers tasks like new feature development, consultancy, ongoing maintenance, and performance optimization. Enjoy benefits like priority support, continuous improvement, emergency response, and a reliable partnership, ensuring your business runs smoothly and stays competitive.

• Custom apps and integrationsFrom $3,500
  What's included

  We design and build custom Shopify apps and integrations tailored to your business needs. From complex API integrations and workflow automation to bespoke features, we deliver secure, scalable solutions that streamline operations, reduce manual effort, and unlock new revenue opportunities. Ideal for Shopify Plus brands with complex workflows.

• Store migrationPrice on request
  What's included

  We manage end-to-end Shopify migrations with zero data loss and minimal downtime. From Magento, WooCommerce, or custom platforms, we ensure seamless data transfer, improved performance, and a scalable foundation. Our process enhances UX, SEO, and conversion rates while reducing risk. Ideal for Shopify Plus and high-growth brands.

• Store build or redesignFrom $2,400
  What's included

  We design and build high-converting Shopify stores tailored to your brand and customers. From UX strategy and modern design to performance optimization and mobile-first development, we create fast, scalable stores that improve user experience, increase conversions, and support long-term growth. Ideal for growing and Shopify Plus brands.

• Theme customizationFrom $350
  What's included

  We customize Shopify themes to enhance performance, usability, and conversions. From UI improvements and feature enhancements to speed optimization and mobile refinement, we deliver clean, scalable updates that improve customer experience without compromising stability. Ideal for growing brands needing more than basic tweaks.

• SEOFrom $450
  What's included

  Included in starting price: Our monthly retainers allow you to receive priority content creation resource allocations for scheduled work, which can be used to clear content & SEO work backlogs, keeping a regular rhythm to update your website and metrics. The plans below are flexible, and are staggered base on content creation. https://www.thegenielab.com Contact wish@thegenielab.com US +1 305-7620130 UK +44 2921 28 0699 Additional work and price information: Bronze SEO Plan - From $450/month Silver SEO Plan - From $900/month Gold SEO Plan - From $1450/month https://www.thegenielab.com Contact wish@thegenielab.com US +1 305-7620130 UK +44 2921 28 0699

• Site performance and speedFrom $800
  What's included

  Included in starting price: We will deliver according to your specific requirements and project goals. Please contact us by email or telephone for a quote tailored to your specific project needs. Additional work and price information: We also offer additional development and design services so please contact us for more information. Learn more about TheGenieLab and our services. https://www.thegenielab.com Get in touch to arrange a free consultation where we can learn more about what you need. Email: wish@thegenielab.com Tel: US: +1 305-762-0130 Tel: UK: +44 2921 28 0699

Featured work

• Woolery

  Woolery migrated from BigCommerce to Shopify Plus with improved UX, performance, and custom integrations. We optimized navigation, implemented SEO best practices, and enhanced conversions through upsells and refined user flows. Post-launch, the store saw increased organic traffic, stronger engagement, and higher average order value.

• BestEverPads

  BestEverPads.com migrated from WooCommerce to Shopify with a complex catalog, custom product builder, and critical SEO requirements. We ensured zero data loss across products, orders, and customers, rebuilt advanced product functionality, and implemented full URL mapping. The result was a seamless transition, improved performance, and a scalable foundation for growth.

• Cosabella

  Cosabella required a reliable development partner to deliver new features, site maintenance, UX & UI improvements and custom design. Our coverage includes UX/UI consultancy and design, resolving advanced Facebook pixel tracking issues and working with FullStory to perfect their customers' online shopping experience.

• Sister Jane

  We've worked closely with Sister Jane since 2017 on various Shopify-related projects from regular Shopify theme development to building their custom Shopify B2B solution. We also built their customer-centric marketplace for selling second-hand merchandise. The projects have involved critical knowledge of the Shopify API and business process to marry business rules with quality code.

• ShotKam

  ShotKam operates five international Shopify Plus stores and required a scalable, high-performance ecommerce setup. We improved UX, CRO, and integrations while providing ongoing support. We also built a lead-gen platform to overcome ad restrictions, enabling new traffic channels and stronger global growth.

• ReturnsForSale

  Returns for Sale needed its Shopify store and app to operate as a unified growth engine. We refactored the store for performance and conversion, re-architected the app for scalability and Built for Shopify readiness, and improved SEO and reliability. The result was a faster, more stable platform built to support growth.

Ratings and reviews

• The Bottle StationStore build or redesignSep 15, 2026

  Wow, The Best I (Roy R.) mean it 100%. Genielab’s Team with Christian and Fouzia are Top Shelf Premium. My website was old and doing Nothing with my old host, (Go Daddy). I am not very computer oriented so I Really Needed a company that I could “Trust.” As, I had to rely on their computer knowledge 100% with rebuilding my website(s), actually two of them. My B2C (www.thebottlestation.com) and my B2B (thebottlestationb2b.com) and migrate the newly designed websites over to Shopify. I Love my New website(s). GenieLab with a once-a-week meeting was able to create the vision I had in my brain into Reality. Combining both the retail and commercial divisions of The Bottle Station into one beautiful easy to scroll thru website. With a synchronized meeting regarding the last finishing touches, (Thank you Fouzia) with the migration. My new Shopify website was up and running, that same day within an hour. I have already had more sales with this GenieLab constructed and working website then the whole last year combined with my other Go Daddy host and all of their technical breakdowns. I lost thousands of dollars with them. During this project, my father crossed over, and everything was put on hold. I let GenieLab know what was going on, and with Christian as my company representative, he shared that GenieLab understood and was graciously supportive. Not hearing from me in many weeks, Christian even reached out to check in, and let me know they are ready to restart when I was able to. About 2 months later I reach out to GenieLab to restart my project and my Border Collie companion of 16 years started to have serious hip issues and soon stopped walking. This past March I had to put Layla down. I spoke to Christian about this and again without hesitation he reassured me that GenieLab is by my side and again ready when I was. Business Serious and Graciously Understanding. I have NO need or desire to look for or even want to work with another company. GenieLab had my back when Life was throwing me some challenging issues. Yet, when it was time to get back to work, they did not hesitate. No excuses, “Roy this project has been going on for a long time, we have other clients now.” No Extra Charge, Not One Word about months of the delays. Spot On back to work like we had just started. I 100% being able to “Trust” their business sense and computer knowledge. While maintaining that Life happens and being supportive doesn’t always mean only in business. Roy Rindom (Owner/Inventor) www.thebottlestation.com

• Kestrel AUCustom apps and integrationsJun 1, 2026

  The Genie Lab is to notch company. I found them on Shopify experts and have used them for a few projects over time on a few sites. I'll continue to work with them. They are very fair with pricing, excellent with communication, and stand by their work. They are also experts in AI and up to date regularly of how it can help them help me in reducing costs. I highly recommend them. Honest, knowledgable, cutting edge development.

• Wellness ArchitectureTheme customizationFeb 3, 2026

  I have been working with Genie Lab for 5 months now. My website had crashed and I needed a landing page put up quickly, and then to develop a completely new site. It was a lot of work on both ends, me providing the content etc. and Fouzia building out the site from the theme we picked. I am SOOO happy with the outcome. After explaining to people that my site did not really explain what I do for 6 years, I finally have a website that is beautiful and really showcases how I help people. My site ended up being more elaborate than originally planned and Genie Lab was up for the job. I am very particular so there were a lot of tweaks that I asked for. Fouzia was very patient and always met the deadlines that we agreed on. In the process, I was also introduced by a new way of increasing my traffic by Chris. We continue to refine things to make the site be more effective. I am excited to see what will evolve after having had such an outdated site. Their prices are also very fair. I'm so happy to have found them. I would do it again in a heartbeat if I needed another website!

• BodystryStore build or redesignNov 12, 2025

  I’m a repeat customer because their communication is easy and responsive—my #1 priority when outsourcing. They deliver on promises, meet deadlines, and price fairly.

• The WooleryStore migrationSep 18, 2025

  Store migration was completed on-budget and two weeks ahead of schedule. TGL has an awesome team and would recommend them to anyone looking to migrate to Shopify.

• The Sōl CollectiveCustom apps and integrationsAug 7, 2025

  Working with Genie Lab has undoubtedly elevated our website—not just in terms of design, but with powerful functionality through custom app integrations that better align with how we connect with our customers and run our business. Fouzia, our web developer, is incredibly responsive, whether it’s a quick update or troubleshooting a little bug, she is always efficient in resolving what we need. In addition, their SEO guidance has been a huge asset. Christian has helped us optimize our site structure with thoughtful recommendations and site audits. It’s clear they care not just about the site, but about supporting our mission and helping us grow. If you’re looking to further customize your website, we would absolutely recommend GenieLab!

• Mimas Home DecorTheme customizationJul 15, 2025

  TheGenieLab consistently exceeds our expectations by going above and beyond the basic requirements. They offer a comprehensive range of support for our business, providing valuable ideas and constructive feedback tailored to our needs. Their commitment to understanding our challenges and helping us navigate them is truly commendable. I genuinely appreciate the dedication and patience you've demonstrated in working with us, as it has made a significant positive impact on our success.

• Catherine-Rose RaffaeleStore build or redesignJul 9, 2025

  Fouiza and Chris were very accommodating. Fouiza created a beautiful website and I can’t wait to start selling on Shopify! They were easy to get along with and always available when I needed them.

• AnolazeOngoing website managementJun 25, 2025

  We've worked with The Genie Lab for over eight years, and I can wholeheartedly say they are great. Whenever issues have arisen, I’ve spoken directly with their CEO, Freddy, who is wonderful. He consistently ensures problems are resolved swiftly and to our satisfaction. Recently, when we acquired a sister company, they delivered an incredible website in just 14 days—it far exceeded our (high) expectations. We work with Chris as our Project Manager, then Sourabh as our main developer. Their UI/UX expert named Luke is fantastic, plus Umair is great with URL-related topics.

• Option BlendsStore build or redesignNov 14, 2024

  I recently had the pleasure of working with The Genie Lab to build our Shopify site, and they have truly gone above and beyond my expectations. What I initially thought would be a simple e-commerce launch revealed itself to be a complex project with numerous behind-the-scenes setups that I hadn't anticipated. Thankfully, The Genie Lab came fully prepared to tackle every challenge that arose. Their expertise and professionalism were evident from the start. The team excelled in communication, keeping me informed at every stage and ensuring the project stayed on track. They meticulously handled all the little details that make a website not just functional but truly successful. I'm incredibly grateful for their dedication and hard work. If you're seeking a partner who delivers exceptional service and exceeds expectations, I wholeheartedly recommend The Genie Lab. They have made our website launch a seamless and rewarding experience.

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