The Pencil Advertising

About The Pencil Advertising

The Pencil Advertising is a Shopify growth agency helping D2C brands launch and scale their stores. We specialise in store setup, theme customisation, migration, Shopify SEO, CRO, and performance marketing to deliver sustainable growth and increase revenue.

Services and pricing

• Store build or redesignPrice on request
  What's included

  ► Shopify store design and setup ► Theme customisation and branding ► Homepage, collection, and product page design ► Product and collection setup ► App installation and configuration ► Payment and shipping setup ► Mobile-friendly design optimisation ► Testing and launch support to ensure a smooth customer experience.

• Theme customizationPrice on request
  What's included

  ► Custom Shopify theme customization ► Homepage, collection, and product page design ► Mobile-responsive layout optimization ► Custom sections and landing pages ► Navigation and menu customization ► App integration and functionality enhancements ► UI/UX improvements for better conversions ► Performance optimization and testing for a seamless shopping experience

• Site performance and speedPrice on request
  What's included

  ► Shopify speed optimization and performance audit ► Core Web Vitals improvement ► Image and asset optimization ► Code cleanup and theme optimization ► App analysis and unnecessary app removal ► Lazy loading and script optimization ► Mobile performance enhancements ► Testing and monitoring to ensure faster load times and a better shopping experience

• Search engine advertisingPrice on request
  What's included

  ► Google Ads campaign setup and management ► Search, Shopping, and Performance Max campaigns ► Keyword research and competitor analysis ► Ad copy creation and optimisation ► Conversion tracking and analytics setup ► Bid and budget optimisation ► Remarketing campaign setup ► Performance monitoring and reporting to maximise ROI and drive qualified traffic

• Conversion rate optimizationPrice on request
  What's included

  ► Shopify store conversion audit and analysis ► Homepage, collection, and product page optimisation ► UI/UX improvements for better customer experience ► Cart and checkout flow optimisation ► Mobile responsiveness enhancements ► Landing page optimisation ► Performance tracking and recommendations to increase conversions and sales

• Product and collection setupPrice on request
• Store settings configurationPrice on request
• Store migrationPrice on request
• POS setup and migrationPrice on request
• Headless commercePrice on request
• Ongoing website managementPrice on request
• Website audit and optimization strategyPrice on request
• Checkout upgradePrice on request
• SEOPrice on request
• Sales channel setupPrice on request
• Social media marketingPrice on request
• Email marketingPrice on request
• Content marketingPrice on request
• Analytics and trackingPrice on request
• Website and marketing contentPrice on request

Featured work

• Riri Online – Clothing and Fashion Shopify Store Development

  We built the complete Shopify store from scratch based on the brand requirements. Our team handled custom theme development, product setup, and store configuration. Despite several challenges during development, we successfully delivered a high-performing and user-friendly store that is now live and serving customers.

• Nine09 EV – Electronics Shopify Store Development

  We designed and developed the Shopify store from scratch with a focus on performance and user experience. From custom theme setup to store configuration and optimization, we successfully handled project complexities and launched a fully functional store.

• Happikery – Food and Drink Shopify Store Development

  We developed the Shopify store from scratch and implemented custom features to match the brand vision. Throughout the project, we overcame several technical challenges and delivered a responsive and conversion-focused store that is now live.

• Flenc Cosmetics – Health and Beauty Shopify Store Development

  We built the complete Shopify store from scratch with custom theme development and optimized user experience. Our team resolved multiple development challenges and delivered a modern, mobile-friendly store designed to support long-term growth.

• IcyPopps – Food and Drink Shopify Store Development

  We created the complete Shopify store from scratch with a focus on branding, user experience, and conversion. Our team managed custom development, product setup, and performance improvements to ensure a smooth customer journey and successful store launch.

• Elephant Shield – Home and Garden Shopify Store Development

  We designed and developed the entire Shopify store from scratch. From custom theme setup to app integrations and performance optimization, we solved multiple technical challenges and delivered a seamless shopping experience. The store is now live and optimized for growth.

Ratings and reviews

• moodofwoodofficialStore build or redesignOct 20, 2026

  The Pencil Advertising has been an amazing partner for Mood of Wood. They truly treat your brand like their own, combining creative branding, compelling storytelling, and a sales-driven mindset. Their Shopify expertise, custom store development, website speed optimization, and conversion focused design make them stand out. They understand your requirements and customize every thing to match your brand vision. Highly recommended for anyone looking for the best Shopify experts and a reliable eCommerce growth partner!

• InumaOngoing website managementOct 12, 2026

  We’ve had a really good experience working with The Pencil Advertising team the shopify experts. They’ve been helping us with custom website development and sales-driven shopify website revamping, and the overall experience has been smooth. Their team is supportive, friendly, and always ready to help whenever needed. Communication is easy, and they make the entire process hassle-free. We’re happy with their ongoing services and would definitely recommend them to anyone looking for a reliable team for website development and growth.

Read all reviews on Shopify →