Total Commerce

About Total Commerce

Building Shopify commerce since 2014. Shopify Plus, complex migrations, B2B, ERP/PIM integrations, international commerce, SEO/GEO and retention. A Shopify Platinum Partner based in NYC, solving the systems, operations and growth behind the storefront.

Services and pricing

• Store migrationFrom $20,000
  What's included

  We manage Shopify and Shopify Plus migrations for brands moving from Magento, WooCommerce, BigCommerce, Squarespace, or custom platforms. Our work covers data structure, products, customers, orders, subscriptions, B2B requirements, ERP and accounting integrations, redirects, SEO, apps, analytics, payments, tax, QA, and launch support. Expert migration risk mitigation.

• Store build or redesignFrom $18,000
  What's included

  We design and build Shopify stores for brands that need a scalable, maintainable commerce foundation. Our work combines UX, theme development, app architecture, analytics, and operational requirements, including support for global brands entering the US market, so the site is easy to manage, built to convert, and ready to scale.

• Conversion rate optimizationFrom $6,050
  What's included

  We help Shopify brands improve conversion through data-led audits, UX review, analytics, A/B testing plans, merchandising recommendations, and practical implementation. We look at the full customer journey, including landing pages, PDPs, cart, mobile experience, trust signals, subscriptions, and checkout readiness.

• Email marketingPrice on request
  What's included

  We build and optimise lifecycle email and SMS programs for Shopify brands, connecting Klaviyo, segmentation, subscriptions, product merchandising, and campaign planning. The Total Commerce focus is practical retention strategy: better flows, cleaner data, stronger customer journeys, and more revenue from existing traffic.

• Analytics and trackingFrom $7,500
  What's included

  Data2Dev Evaluation - We provide a complete site evaluation including Conversion Rate Optimization, UX and UI, competitor analysis, SEO and paid search analysis. We believe that ALL updates to your store should be made using quantifiable data analysis. We ask the hard questions and come up with answers that will really improve your results.

• Theme customizationFrom $10,000
  What's included

  Included in starting price: We know what it takes to LAUNCH! TVP specializes in theme customization, bringing strong brands to life on Shopify. From customizing a single page on your theme, or adding complex custom functionality to your store. For Shopify Plus clients, TVP are specialists in custom cart and checkout development - utilizing cart scripts for complex functionality. We provide effective UX and UI development to create custom navigation and search functionality. Additional work and price information: Our expert development team will advise you on what will work best for your store based on your business goals and what you are trying to achieve. Your first consultation is always free at TVP, and our hurly rate of $150 can be quoted on an ongoing basis for small fixes, or as a block of hours starting from 7 hours which gives you the freedom to choose what items are a priority for your store and your business goals.

• Custom apps and integrationsFrom $5,000
  What's included

  Included in starting price: At TVP this type of development is our specialty. We have integrated hundreds of sites and systems to help our client run their businesses better. Whether it is integration with an ERP system, a custom operating system, or a complex set of integrated systems we're here to help you make it work. Our custom features and code development could range from HTML/CSS/Liquid development or Shopify Script development. On average, we find that a custom homepage or product section takes around 5 hours. Additional work and price information: We are experts in the Shopify platform. With over 6 years of experience in customizing Shopify for YOUR needs! We NEVER hardcode, and always use the theme and CMS to ensure all changes will be editable by you and your team! Our initial consult is free; we charge and hourly rate for research and discovery, as well as development of documentation. Our fee is usually project based for this type of development depending on the scope.

• Site performance and speedFrom $7,500
  What's included

  Included in starting price: TVP understand that site speed and performance are essential to a) improved search engine rankings and b) better user experience. We can help you fine tune your eCommerce store to deliver on a great design while keeping site speed and performance top of mind. Additional work and price information: Our initial consult is free and our hourly packages start from $750 which will give you 5 hours of dedicated development time to make updates to your site to help increase site speed and performance.

• Wholesale/B2BPrice on request
• International expansionPrice on request
• Sales tax guidancePrice on request
• Business strategy guidancePrice on request
• POS setup and migrationPrice on request
• Website audit and optimization strategyPrice on request
• Ongoing website managementFrom $6,500
• TroubleshootingPrice on request
• Systems integrationPrice on request
• Website and marketing contentPrice on request

Featured work

• Lonely Planet - Unleashing the power of Shopify

  We expertly migrated Lonely Planet from a custom platform to a robust system, enabling digital downloads and optimizing for conversions. Our tailored A/B testing and conversion rate optimization strategies led to a 3X revenue growth, revolutionizing their online presence and sales capabilities in the dynamic travel market.

• UMZU: Headless to Shopify Theme Migration

  Replatforming a Complex Headless e-Commerce Experience to Shopify in Just 4 Weeks. UMZU partnered with Total Commerce Partners to execute a high-speed migration from a custom headless e-commerce architecture to a streamlined Shopify theme-based storefront, all within an aggressive four-week timeline. The result was a faster, more accessible, easier-to-manage storefront that preserved the familiar

• Igennus Healthcare Nutrition

  When the team at Igennus approached Total Commerce, they weren’t simply looking for a visual refresh. Their existing Shopify storefront had evolved into a highly customised experience powered largely through GemPages, with individual pages manually built and managed through a page builder structure.

• Anima Mundi - Making Something Awesome Even Better

  Anima Mundi Apothecary asked us to help reorganize and improve their eCommerce store, so we first looked at the analytics. With phenomenal success reflected in a high conversion rate, we knew we had to dig deep to find ways of capitalizing on success to ensure sustainability. What we did CRO+ Conversion Rate Optimization Custom Theme Development Growth Strategy

• Alison Lou - A Fun Redesign For A Fine Jewelry Company

  After two other agencies and their developers tried their hand at perfecting the Alison Lou web design, we gave it a whirl. Our team spruced up the store and revamped the functionality and flow. Our next step was to get it to the finish line and live in no time. Third time lucky, right!? No, there was no luck involved, we’re just great at what we do! What we did: Redesign Improved hovers and drop

Ratings and reviews

• Igennus Healthcare NutritionStore build or redesignMay 13, 2026

  It’s been genuinely great working with Total Commerce! Throughout the project — from planning to execution — we felt in very good hands and truly appreciated their guidance and expertise. This was far more than a simple theme and customisation upgrade. They went above and beyond our expectations, and we can already see the positive impact of this first project: improved AI search visibility, a smoother customer journey, and very positive feedback on the look and feel of our website. We’re looking forward to continuing the collaboration!

• Milkshake ProStore build or redesignFeb 13, 2026

  We had a fantastic experience working with Total Commerce on the redesign and re-theme of our Shopify store. From the very beginning, they took the time to understand our brand, our customer journey, and our needs - and it showed in every step of the process. The new site not only looks significantly more elevated and on-brand, but it also performs better from a UX and conversion standpoint. Navigation is cleaner, product pages are more intuitive, and the overall shopping experience feels seamless. They were thoughtful about mobile optimization, speed, and backend structure, which was incredibly important for us. Communication throughout the project was clear and proactive. Timelines were met, feedback was implemented quickly, and they consistently brought smart recommendations to the table rather than just executing tasks. Most importantly, the redesign positioned us for scale. The store now feels like a true representation of our brand and gives us a strong foundation for paid media, email, and ongoing growth initiatives. Highly recommend them to any brand looking for a strategic partner and not just a developer.

• Beautiful Feet BooksStore build or redesignJul 23, 2025

  Daria and her team were great partners in helping us move our website from Netsuite to Shopify. They were highly involved in the migration process, solutioning store capabilities, customizing the Shopify theme we chose, and ensuring that we launched our new site prior to our busy season. They have deep knowledge and a wealth of Shopify experience that helped us make decisions through the design and implementation process that resulted in a beautiful and functional website we're very proud of. In any new website build there are a million decisions to be made that affect budget, timeline, functionality, UX, etc. The TC team helped and guided us through this process and was very responsive to our input and desired outcomes. I don't know how we could have completed this project without them.

• Team RubiconStore build or redesignNov 28, 2023

  I had an amazing experience working with TVP NYC on the redesign of my Shopify store. Their attention to detail and creative approach transformed the store into a user-friendly platform that blends seamlessly from our new main site. The improved navigation and responsive design significantly enhanced the overall customer experience. Communication was seamless, and they went above and beyond to ensure my satisfaction. I highly recommend TVP NYC for anyone looking to elevate their e-commerce presence.

• Blue Ocean TradersStore build or redesignJun 30, 2023

  TVP is easy to work with. They are very patient in listening to ensure our project objectives are met. They are a problem-solving-oriented team. They communicate and deliver results. We continue to work with TVP post-launch and are treated with the same sense of emergency when we contact their team. We know we can count on TVP.

• Divina MarketStore migrationJun 8, 2023

  The team at TVP are true experts in the eCommerce space and more than just an agency. They have been a pleasure to work with and made bringing our brand online a walk in the park. They've become an extension of our eCommerce team.

• InfiniteAloe | Healthy skin is simpleTheme customizationMay 26, 2023

  Lisa and Belinda at TVP have been very helpful at getting me set-up and started on the right path with Shopify. We were migrating from another platform and it was out first time using Shopify. They and their team were effective, fast, and comfortable to work with and it helped us make a transition much smoother than we were expecting. Thanks!

• Lonely PlanetStore build or redesignMar 9, 2023

  Great expertise. Helped migrate from an outdated solution with very old process. Made sure we were using latest technologies and reduced complexity. Team was very quick to respond, eager to contribute ideas, and worked well within our internal teams.

• Team HoytCustom domain setupJun 13, 2022

  The process was smooth from start to finish

Read all reviews on Shopify →