Latency Studio, Design-First Commerce

About Latency Studio, Design-First Commerce

A design-led Shopify studio for brands that value craft. We pair editorial-grade design with full-stack engineering: bespoke themes, custom apps, B2B, Markets and conversion-focused UX. Selective by design. 330+ Shopify projects. 5.0 Partner rating.

Services and pricing

• Store build or redesign$2,500–$12,000
  What's included

  We design and build Shopify stores for growth-focused brands. Our work covers storefront UX, product page structure, custom sections, collection flow, cart improvements, speed, responsive QA, app setup, and launch support.

• Conversion rate optimization$1,500–$6,000
  What's included

  We improve the parts of your Shopify store that affect revenue most: product pages, offer structure, trust sections, bundles, upsells, mobile buying flow, cart UX, and checkout journey. Best for stores with traffic but weak conversion.

• Site performance and speed$1,500–$6,000
  What's included

  We improve Shopify speed by auditing apps, scripts, images, theme code, Core Web Vitals, and mobile performance issues. You get cleaner loading, better user experience, and fewer technical problems hurting conversion.

• Theme customization$500–$5,000
  What's included

  We customize Shopify themes with clean Liquid, CSS, JavaScript, sections, blocks, metafields, product features, cart updates, banners, sliders, filters, sticky ATC, variant logic, and mobile-first layout improvements.

• Custom apps and integrations$2,500–$15,000
  What's included

  We build custom Shopify apps, private app features, AI store assistants, cart tools, checkout upgrades, API integrations, workflow automations, and custom store functionality built around your brand and business needs.

• Store migration$2,500–$12,000
  What's included

  Migrate from WooCommerce, Magento, BigCommerce, or any platform to Shopify. We transfer products, collections, customer data, orders, and content, then optimize for speed, SEO, and conversion. You get a growth-ready Shopify store, not just a data dump. Free audit. Contact for a custom plan.

• Website audit and optimization strategy$750–$3,000
• Ongoing website management$500–$2,500
• Product and collection setup$500–$3,000
• Store settings configurationPrice on request
• Troubleshooting$300–$3,000
• Custom domain setup$300–$1,500
• Business strategy guidance$1,000–$4,000
• Product development$1,500–$8,000
• Analytics and tracking$1,000–$5,000
• Checkout upgrade$2,500–$12,000
• Systems integration$2,500–$15,000
• Wholesale/B2B$3,000–$15,000
• International expansion$2,500–$12,000
• SEO$750–$3,000
• Email marketing$750–$3,000
• Logo and visual branding$500–$2,500
  What's included

  Complete brand identity designed for conversion: logo, color palette, typography, and brand guidelines built to work across your Shopify store, ads, social, and packaging. We don't just make it look good—we make it sell. Includes multiple concepts, revisions, and final files in all formats. Built for ecommerce brands ready to scale.

Featured work

• Nori Studio, Custom Bottle Store with 2D Configurator

  Designed and developed a Shopify store for Nori Studio, a German customizable water bottle brand. We built the experience around a live 2D configurator where customers choose cap, body, carry option, and base, see the bottle update in real time, and view price changes instantly. The result is a premium, conversion-focused store built for customization, trust, and scale.

• WELLX – SNOX Rebrand, Metafield Architecture & Conversion Rebuild

  Led the SNOX → WELLX rebrand on Shopify: domain switch, maintenance page, redirect map and product renames. Re-architected the Impact theme as a modular system: metafield-driven Women/Men collection hubs, colour-group product pages, compression-level cards, a multi-currency rewards cart and D&R-style header, footer and PDP. Every change settings-based, so the client edits without a developer.

• Fie Isolde – Luxury Jewelry Store with Conversion UX

  Built a premium Shopify store for Fie Isolde, an LA-based handcrafted fine jewelry brand featured in The New York Times. Transformed Figma designs into a conversion-focused experience using Dawn theme with custom code. Structured navigation by category, collection, and engagement. Appointment booking, bespoke commissions, and trust-driven layout to convert high-intent luxury buyers.

• Asumi Matcha – Full Brand & Store Build for EU Market

  End-to-end brand and Shopify store for Asumi Matcha, targeting Netherlands, Germany, and Belgium. Delivered full branding, packaging design, store build, and social media management. Conversion-focused layout: membership model, product education, quality comparison section, and trust signals. Multi-market setup with localized payments. From zero brand to full ecommerce operation.

• Bolt Base – Visualsoft to Shopify Migration, 6000+ Variants

  Full migration from Visualsoft to Shopify for Bolt Base, a UK industrial fasteners supplier. Imported 6000+ product variants via CSV, migrated customers, orders, and URL redirects. Built a 5-level navigation system using Metaobjects. Added request-a-quote functionality and volume discount pricing. Complex catalog architecture for B2B and retail buyers. Zero downtime migration.

• Doctrinus – Medical Platform: Figma to Shopify with Animations

  Full Figma-to-Shopify build for Doctrinus, a German online medical practice serving 15,000+ patients. Designed in Figma, then built with custom animations and modern UI. Separate flows for men's and women's health: lab tests, therapies, e-prescriptions, and consultations. Multi-region (DE, AT, CH). Complex product architecture on Shopify — not a typical store. Fully custom coded.

Ratings and reviews

• SimshaStore build or redesignOct 19, 2026

  great work by Waqar. He knows what he do.

• UNCOMMON SENSE.Store build or redesignSep 30, 2026

  Great experience all round, would happily recommend. Deliverables discussed early, multiple directions to choose from with clear communication. Everything was delivered on time, with time for reviews where needed. Will be working together again in future!

• Bellissima MilanStore build or redesignJun 25, 2026

  Waqar was very helpful with assisting me in the design of my Shopify store. He communicated throughout the entire process. I highly recommend!

• Guilly | USAStore build or redesignJun 2, 2026

  He’s easy to work with and gets the job done quickly. He handled everything related to coding and setting up the branded store. We’re very satisfied.

• Marley & JuneStore build or redesignJun 1, 2026

  Very good and fast service! I would definitely recommend to everyone who wants the build a good website or any other aspects in their business! 📈

• LABStore build or redesignFeb 18, 2026

  Waqar has once again delivered outstanding work. His professionalism, reliability, and attention to detail consistently make every collaboration smooth and efficient. I always enjoy working with him and can count on him to go the extra mile to ensure high-quality results. I highly recommend Waqar to anyone looking for someone dependable, skilled, and committed to excellence.

• GRLS ACTIVEWEARWebsite audit and optimization strategyFeb 16, 2026

  Highly recommend I had a great experience working with him on my Shopify website. He understood exactly what I needed, communicated clearly throughout the process, and delivered a clean, professional site that works smoothly and looks great. He was reliable, detail-oriented, and very easy to work with. Any feedback or changes I asked for were handled quickly and thoughtfully. The final result exceeded my expectations and feels well set up for growth. I would definitely recommend him to anyone looking for a skilled and trustworthy Shopify website builder.

• Freyja CopenhagenStore build or redesignFeb 15, 2026

  Waqar is great! Always helps me with improving and redesigning my store. Thank you

Read all reviews on Shopify →