Web Optic

About Web Optic

At Web Optic, we build all of our online stores using Shopify because it’s easy to use for both customers and store owners, and it consistently delivers high conversion rates. We work with a variety of Shopify clients, from small catalogue brands to large wholesalers.

Services and pricing

• Product and collection setupPrice on request
• Store settings configurationPrice on request
• Store build or redesignPrice on request
• Store migrationPrice on request
• Theme customizationPrice on request
• Website audit and optimization strategyPrice on request
• Ongoing website managementPrice on request
• Checkout upgradePrice on request
• TroubleshootingPrice on request
• Custom domain setupPrice on request
• Custom apps and integrationsPrice on request
• Systems integrationPrice on request
• Sales channel setupPrice on request
• Conversion rate optimizationPrice on request
• Analytics and trackingPrice on request
• Business strategy guidancePrice on request
• Site performance and speedPrice on request
• Wholesale/B2BPrice on request
• International expansionPrice on request
• Banner adsPrice on request
• Product photographyPrice on request
• 3D modellingPrice on request
• Logo and visual brandingPrice on request
• Video and illustrationsPrice on request
• Product descriptionsPrice on request
• Website and marketing contentPrice on request

Featured work

• V4 Wood Flooring

  V4 supply engineered wood and parquet flooring across the UK, offering plank, herringbone, chevron and vinyl-click options with a focus on responsibly sourced timber and design choice for residential and commercial interiors. Their collections run from traditional oak to contemporary finishes, and they support projects with free samples and a large, national retailer network.

• Peppermill Interiors

  Peppermill Interiors supply a broad range of home and commercial furniture from their showroom in Staffordshire. They specialise in indoor, outdoor and vintage-inspired pieces for homes, pubs, restaurants and cafés, offering tables, chairs, lighting and bespoke items that blend industrial and classic styles.

• Honey's Real Dog Food

  Honey’s Real Dog Food provide fresh, vet-formulated raw diets delivered across the UK. Their recipes use certified organic, free range and wild meat with chemical-free vegetables sourced from small British farms, and they back every order with personalised nutritional support from their in-house healthcare team.

• HMN24

  HMN24 are the world’s first nutrition brand guided by neuroscience and chronobiology, pioneering a revolutionary approach to circadian modulation, arousal state regulation and fatigue management.

• Beyond Shakers

  Beyonds shakers, bottles and lifting gear are the perfect match for anyone that embraces an active lifestyle. A refined design makes their bottles look and feel excellent, whilst the finely crafted construction means that it will outlast the competition; just like you.

Ratings and reviews

• BarkerandBrownsStore settings configurationFeb 10, 2026

  Great service and valuable advice

• PAFCLASSIC®Theme customizationJan 28, 2026

  Really pleased with Web Optic services sorting out some serious coding issues on ou shopify theme. They really understood straight away what we needed and solved critical issues, as well as some other ones along the way. We will now make them ou fist port of call for a complete web re-design as have shown real profesionnalism.

• Chrome TraderStore build or redesignJul 11, 2025

  Ben and his team did an excellent job migrating our old website from a Magento 1 platform to a modern, fully functional Shopify site. The process was smooth and professional from start to finish. Highly recommended!

• MACCLANDSCAPESStore build or redesignJun 23, 2025

  Weboptic did an exceptional job at redesigning our website. Ben was great at listening to our requirements and delivering on his promises. He went above and beyond for us i couldn't recommend him enough. We were very impressed by the end result. Huge Thank you to the weboptic it has been brilliant to work with you guys - highly recommended!!

• Langholm DistilleryStore build or redesignMay 30, 2025

  Great Company, friendly and really listen to to your ideas. Bring good up to date ideas as well. Very pleased.

• Colour SwatchesStore build or redesignMay 29, 2025

  Ben and the team at Web Optic have been brilliant. They have set up everything for my website and now its super simple for me to manage going forward. Nothing was too much trouble and they are always on hand if I have any questions. I would absolutely recommend them and their services!

• BoardwiseStore build or redesignMay 13, 2025

  Ben and the team were amazingly helpful designing our new Shopify website, importing all our products and information from our old OScommerce store. Excellent communication throughout and no downtime for our store. Nothing was too much trouble for them, highly Recommended!

• Swan SealsTheme customizationMay 13, 2025

  Highly recommended. A pleasure to deal with Ben. We have required some custom development to our stores and Ben has been incredibly fast and responsive to help us with our requirements. A fantastic, friendly, no-frills approach to getting work done. We will be continuing to use their services for sure.

• Norfolk FireworksStore build or redesignMay 9, 2025

  It has been a privilege to work with Ben and his team at Web Optic on several projects. They take the time to understand your business and industry, and projects have always been completed in a timely manner with prompt email replies. My customers have all commented on how easy it is to navigate my store and how responsive it is. Based on my own experiences, I thoroughly recommend Web Optic, and I look forward to working with them again on future projects in the near future. It is also reassuring to know that support is always available, and nothing seems too much trouble.

• English Coin CompanyStore build or redesignMay 9, 2025

  Ben and the team at web optic have now built me 3 Shopify stores. Each one with different functions. All turned out amazing with perfect attention to detail. I would highly recommend. Thanks Anthony

Read all reviews on Shopify →