XgenTech

About XgenTech

Shopify agency, building custom stores since 2012. We design, develop, & optimize stores for DTC brands in health, beauty, fashion, food, and lifestyle. CRO, SEO, AI automation, and ongoing retainer support - so your store keeps converting long after launch.

Services and pricing

• Store build or redesignPrice on request
  What's included

  Custom Shopify & Shopify Plus store builds - not template tweaks. We've built for DTC brands like Transparent Labs, Cellucor, Primal Wear & Hirshleifers since 2013. Custom theme design, mobile-first UX, full store setup, app integration, checkout optimization & launch support. Most clients move to retainer after launch.

• Theme customizationFrom $500
  What's included

  Custom Liquid development for Shopify & Shopify Plus. We build what off-the-shelf themes can't - variant-specific galleries, custom subscription buyboxes, advanced filtering, dynamic content sections & conversion-focused templates. Dawn, Refresh & custom themes. Scoped and quoted within 24 hours. Retainer rates available.

• Ongoing website managementFrom $2,000
  What's included

  Your dedicated Shopify dev team without the overhead. We handle design updates, custom builds, bug fixes, app integrations, CRO & performance optimization on retainer. Most clients have been with us for years - we learn your store inside out so every request is faster. Prepaid hour blocks with priority turnaround.

• Store migrationPrice on request
  What's included

  Full migration to Shopify & Shopify Plus from Magento, WooCommerce, BigCommerce, Squarespace, Wix & custom platforms. Products, customers, orders, reviews - all transferred. 301 redirects for SEO preservation, custom redesign, app setup & launch support. We've handled 200-product stores to 10,000+ SKU catalogs.

• Site performance and speedPrice on request
  What's included

  Included in starting price: The project scope is tailored to your specific project requirements. Additional work and price information: Additional development and design services are available. We offer custom theme design and development that matches your brand and puts you in front of the competition. Please contact us to schedule a discovery call to discuss the full scope of your needs and get a detailed quote. Please email us at info@xgentech.net or visit us at www.xgentech.net for more information. - Retainer packages are available for recurring workloads to preferred clientele.

• Product descriptionsPrice on request
  What's included

  Included in starting price: Our product description copywriting services are designed to assist you in creating compelling, accurate, and customer-centric product descriptions that can boost your sales. Our team will collaborate with you to gain a comprehensive understanding of your products and target market. We will then leverage this knowledge to craft product descriptions that effectively capture the attention and interest of your customers. product descriptions for up to 15 products Additional work and price information: Please contact us to schedule a discovery call to discuss the full scope of your needs and get a detailed quote. Please email us at info@xgentech.net or visit us at www.xgentech.net for more information.

• Email marketingPrice on request
  What's included

  Included in starting price: Email marketing is a powerful tool to boost sales and build customer loyalty. That's why we offer top-quality email marketing services to help you maximize the potential of your Shopify store. We'll help you set up email automation to boost conversions such as welcome emails, abandoned cart emails, post-purchase emails and cross-sell emails. Additional work and price information: To discuss your specific needs in detail and receive a comprehensive quote, Please contact us via email at info@xgentech.net or visit us at www.xgentech.net.

• SEOFrom $3,500
  What's included

  Included in starting price: Our team of SEO professionals will help you with tailored SEO services for your brand. Enhance your site structure and organic traffic. Additional work and price information: The costs listed do not include content creation, development, translation of content, or localization of content.

• Store settings configurationPrice on request
  What's included

  Included in starting price: The project scope is tailored to your specific project requirements. Additional work and price information: Additional development and design services are available. We offer custom theme design and development that matches your brand and puts you in front of the competition. Please contact us to schedule a discovery call to discuss the full scope of your needs and get a detailed quote. Please email us at info@xgentech.net or visit us at www.xgentech.net for more information. - Retainer packages are available for recurring workloads to preferred clientele.

• Logo and visual brandingPrice on request
  What's included

  Included in starting price: Design logo and visual branding Additional work and price information: Design logo and visual branding

• Product and collection setupPrice on request
  What's included

  Included in starting price: Set up subscription products Additional work and price information: Set up subscription products

• Custom apps and integrationsPrice on request
  What's included

  Included in starting price: Build custom app Additional work and price information: Build custom app

• Checkout upgradePrice on request
• Website audit and optimization strategyPrice on request
• Headless commercePrice on request
• Systems integrationPrice on request
• Custom domain setupPrice on request
• TroubleshootingPrice on request
• Sales channel setupPrice on request
• Conversion rate optimizationFrom $3,000
  What's included

  We audit your store's UX, product pages, cart & checkout to find where you're losing sales - then fix it. Design improvements, page speed optimization, A/B testing & technical fixes that directly impact revenue. One-time audit or ongoing retainer. We've improved conversion rates across supplements, fashion, beauty & food.

• Content marketingPrice on request
• Analytics and trackingPrice on request
• Wholesale/B2BPrice on request
• International expansionPrice on request
• Website and marketing contentPrice on request

Featured work

• Transparentlabs

  Shopify Plus custom design & development for one of the fastest-growing supplement brands in DTC. We built the store with conversion-focused product pages, optimized subscription buybox flows, and a streamlined checkout - helping the brand scale while keeping the shopping experience fast and frictionless on mobile.

• Jacked Factory

  Ongoing Shopify partnership with a high-growth sports nutrition brand. From theme customization and product page optimization to bug fixes and new feature builds - we've been their dedicated Shopify team through continuous store evolution. Retainer-based support that keeps the store improving month over month.

• Primalwear

  Shopify Plus custom store for a cycling and activewear brand with both DTC and European wholesale operations. Custom theme development, international market setup via Shopify Markets, and a Google Review checkout extension to drive post-purchase engagement. Ongoing retainer support for continuous optimization.

• Figue

  Shopify Plus custom theme for a New York-based luxury womenswear brand. We designed and developed a store that reflects the brand's artisan craftsmanship and global inspiration - with clean product storytelling, editorial-style collection pages, and a mobile experience built for the brand's fashion-forward customer.

• SkinByLabs

  Custom Shopify store for a clinical skincare brand. We built product pages that translate complex ingredient science into a clean, confidence-building shopping experience - with detailed formulation breakdowns, routine-builder UX, and a mobile-first design that converts browsers into subscribers.

• LAB 31B

  Custom Shopify store for a science-driven skincare brand built around proprietary MicroPeptide Needle technology. We created a premium shopping experience that communicates complex innovation clearly - with product storytelling that builds trust, clinical-grade brand presentation, and a mobile-first design built to convert.

Ratings and reviews

• Transparent LabsStore build or redesignDec 7, 2022

  This past year, Xgentech has been an incredible asset to our company, Transparent Labs. Between poorly-functioning pages and major site bugs, we had a lot to tackle with our online store. For every site issue we encountered, the Xgentech team was able to find a solution and implement it quickly–the team truly went above and beyond for us and we are very happy with the results. Our brand was able to grow significantly this year and a huge part of that success is directly related to the work Xgentech did for us. We look forward to working with them in the future and would recommend their team to anyone look for web development assistance!

• Urban Luxe Lifestyles LLCStore build or redesignMay 10, 2022

  We absolutely loved our experience working with XgenTech, Miten and the team were incredibly responsive and helpful throughout the entire process. Not only did they bring our vision to life they were able to come up with creative solutions along the way to help us achieve our goals. Lastly, Miten and the team were very transparent throughout the entire build and very much so appreciated the honest guidance.

• TeleoutletStore build or redesignJan 20, 2022

  Absolutely a great experience. Good, clear communication and Xgentech were able to advice on the UX experience and really make the projects above all expectations. We will continue working together in the future.

• REDACTEDStore build or redesignOct 15, 2021

  Working with Xgentech was fantastic from start to finish! They were always accommodating, responsive, and extremely helpful. I would highly recommend them to aspiring entrepreneurs - they will make your vision a reality and the process easy and enjoyable. Thank you to Miten & the entire team! Caryn, Founder & CEO, The Crew Apparel Co.

• 2pt5 Health IncStore build or redesignSep 22, 2021

  Miten and his team at XgenTech did a great job building and supporting our website. Right from the start, he picked out several templates that could work with our single product. From there, we had a great collaboration in building an attractive and informative website. We have a unique nutritional product, Brain Wafers, that needed its information presented in a friendly and creative format that wouldn't turn off visitors. And whenever we came up with ideas that weren't part of the original Pixel Union theme, Miten was able to come up with ways to implement them. Finally, Miten always responded to our questions quickly. Even though we had a lot of questions, he always patiently answered them. We highly recommend Miten and XgenTech.

• Kitchen Crafted 2.0Store build or redesignJul 21, 2021

  Miten and team are top-notch web developers/ shopify experts. They are extremely efficient, talented and can handle any task that is thrown their way. Communication, timeliness and responsive is superb. I highly recommend them for any of your web needs -- whether you are a startup or a national brand like ours. And we are now using XGENTECH for all of our future updates, refreshes, modifications and enhancements!

• quotableStore build or redesignJul 6, 2021

  Miten and his team at XgenTech are a pleasure to work with. They are very patient with revisions and have made all of our website dreams come true. Every function we asked for came out perfectly, and when there was a problem to be solved, they always had a creative solution.

• Jacked FactoryTheme customizationJun 25, 2021

  We have worked with Xgentech for almost a year and our experience has been incredible! Not only is the team friendly and easy to work with, but also they are able to respond to all of our requests in a professional and timely manner. Everything we’ve needed assistance with, such as site development, design, and bug fixes, they have been able to do very quickly and perfectly. Since working with Xgentech, our site's functionality has drastically improved which is allowing us to reach more people and increase our conversion rate. There is nothing this team can’t do!

• MiguelinaStore build or redesignApr 8, 2021

  Always helpful when we need updates to the site and the turnaround time is amazing. Super responsive to emails and always makes good suggestions on ways to make changes & adjustments or apps and programs to look into. We are very thankful for all of their help and willingness to answer questions as they come up. Highly recommend!

• Trope Publishing Co.Theme customizationMar 15, 2021

  These guys have been great! They are now my go-to Shopify Broadcast Theme developer.

Read all reviews on Shopify →