& Love

About & Love

We help Shopify businesses make progress. & Love (formerly Nineteen Eighty Nine) is a strategy and design studio based in Toronto and Collingwood. We build and support Shopify stores to help businesses like yours grow.

Services and pricing

• Store build or redesignFrom $5,000
  What's included

  We'll create a custom Shopify store that you and your customers will love. For new builds, this includes everything you need to launch – store setup, design, development (adding custom features), setting up all of your products and collections, customizing your product page layout, adding any third-party apps, and optimizing your checkout process.

• Store migrationFrom $7,000
  What's included

  We’ll guide you through a smooth, stress-free migration to Shopify. Beyond transferring your existing data to Shopify, we'll help you improve your business by aligning your strategy, store design, and user experience around what matters most – your customers. Includes data and content (SEO) migration, theme setup and design, app integrations, training and support.

• Conversion rate optimizationPrice on request
• Website audit and optimization strategyPrice on request
• Business strategy guidancePrice on request
  What's included

  We help you build a stronger foundation by starting where it matters most – your customers. Instead of guessing, we use our framework to uncover why and how your customers buy. We use those insights to improve your strategy, marketing, and customer experience. You come away with the clarity, confidence, and alignment you need for long-term success.

Featured work

• Tonic Living

  We built a new Shopify Plus theme for Tonic Living that features a custom home page, streamlined product pages, and an optimized checkout that applies discounts for their trade accounts with Shopify Scripts.

• Peace Collective

  We redesigned Peace Collective's Shopify Plus Store with a focus on increasing conversions and improving the user experience. We created custom product and collection pages, custom sections, and a streamlined checkout process with Shopify Scripts.

• Luxton

  We migrated Luxton from another platform and built them a custom Shopify theme with a streamlined mobile layout. Their theme has a unique mix of "designer fashion" and conversion-focused design.

Ratings and reviews

• Foodservice SeatingStore build or redesignOct 9, 2025

  Andrew is great to work with. He was courteous, patient, and accurate. We challenged his limits, and he returned with options to resolve the issues. A true professional that we are thrilled to have on our team.

• Critter & Co. Pet OutpostOngoing website managementJan 28, 2025

  Andrew has been a dream to work with. We were on a short timeframe to get our store launched, so he helped my team to import thousands of items into our shop, helping with many complicated details and taking a ton of the pressure off me so I could focus on the other aspects of starting a new business. He's been there to give advice on various topics, and has helped us with so many things - from setting up shipping rules to creating custom metafields, answering questions about variants and everything in between. Super grateful for all the help, with great communication along the way.

• ASE BridalStore build or redesignDec 8, 2023

  They are fantastic! Working with Andrew has been amazing. He understood what I was looking for and has provided me with everything I required to get started. He's answered all my questions and has given me suggestions and is always communicating with me when things are developing. I would recommend working with them!!!

• AavalabsStore build or redesignDec 1, 2023

  Andrew is an excellent professional Shopify developer. He has a deep technical knowledge of development, and a great understanding of the business, ecommerce and conversion rate optimisation. Thanks to his awesome communication skills, his proactive and problem-solving approach we were able to implement a new theme version with a clean code and several store improvements successfully. We recommend working with Andrew 100%. Thanks!

• United Bakers Dairy RestaurantStore migrationNov 30, 2023

  Andrew at &Love helped our small restaurant build a digital presence that allowed us to compete in the online arena. Andrew took time to understand our needs as a food service operation - specifically the constraints around various holiday products and modifiers for menu items - and worked on sourcing and implementing various apps that provided the functionality we needed to create a customer journey that mimicked the level of service we provide in our bricks and mortar store. Andrews's attention to detail and deep understanding of the Shopify platform (including Liquid) have provided us with both the tools and confidence we need to deliver an excellent online shopping experience to our guests. His timely and succinct communications make it easy to understand the options that exist. In short, Andrew is our 'secret weapon', and his work has allowed us to digitize and grow our catering business!

• LuxtonStore migrationOct 5, 2023

  Andrew is incredibly knowledgable on a very wide range of topics within Shopify giving clients added value and expertise in their decision making process. Projects were completed with precision and care, with added attention to visual details. Follow up with video explanations were easy to follow and very useful references. I highly recommend Andrew and really enjoyed working with him on the overall project as well as the minutia.

• Milly StoneStore build or redesignDec 5, 2022

  Working with Nineteen Eighty Nine has been an amazing experience! Andrew is knowledgable and has guided us through every step of the process of building our Shopify website. He is always providing recommendations for ways to add value and improve the user-experience of our site, which is so helpful for us as a new brand. Any requests to make changes or fix any issues has been done promptly! I would highly recommend Nineteen Eighty Nine for your website development needs and trust Andrew implicitly!

Read all reviews on Shopify →