Stephen's World

About Stephen's World

I help established Shopify stores modernize and optimize their storefronts through high-impact redesigns, platform migrations, and strategic audits. With 10+ years of Shopify experience, my focus is on performance, stability, and long-term scalability.

Services and pricing

• Store build or redesign$2,000–$40,000
  What's included

  The strongest storefronts feel effortless to shop and straightforward to manage. Whether you’re modernizing an existing store or building a new site from scratch, your Shopify store is built with performance, clarity, and scalability in mind. The focus stays on structure, navigation, and UX, resulting in a polished, mobile-first, high-performing foundation that supports long-term growth.

• Store migration$2,000–$40,000
  What's included

  A migration should protect what’s already working while setting you up for what’s next. This service moves your store to Shopify with accurate data transfer, careful SEO risk mitigation, and a clean storefront launch that minimizes disruption. You end up with a more scalable setup that’s easier for your team to run, without the usual post-migration instability.

• Wholesale/B2BFrom $500
  What's included

  Wholesale works best when ordering is simple for buyers and operations stay clean behind the scenes. You get a B2B setup with clear catalog structure, sensible purchasing logic, and a streamlined ordering experience, designed to support repeat purchasing without creating complexity you’ll regret later.

• International expansionFrom $500
  What's included

  Expanding internationally should feel like a controlled rollout, with a consistent UX and a storefront that remains easy to run. Markets and localization are structured so navigation, product discovery, and regional content scale cleanly as you add new regions, without turning the setup into a maintenance burden.

• TroubleshootingFrom $500
  What's included

  When something breaks, you don’t need guesswork — you need a clear diagnosis and a durable fix. I troubleshoot Shopify issues like theme bugs, app conflicts, and broken cart/checkout behavior, then resolve the root cause and document the changes so the store stays stable moving forward.

• Website audit and optimization strategyFrom $500
  What's included

  I audit your Shopify store to uncover the highest-impact opportunities to improve conversion, usability, and performance. You’ll get a clear breakdown of what’s working, what’s holding the store back, and a prioritized action plan covering UX, navigation, theme/app structure, and technical improvements — so you can move forward with confidence before investing in a larger rebuild.

• Ongoing website managementFrom $500
  What's included

  I provide ongoing Shopify support to keep your store updated, stable, and improving over time. This includes fixes, small enhancements, app maintenance, performance checkups, and UX refinements as your catalog and priorities evolve — so you’re not stuck reacting to issues or relying on one-off projects to keep things moving.

• Theme customizationFrom $500
  What's included

  I customize Shopify themes to better match your brand and improve how customers navigate and shop. From layout refinements and section improvements to product page enhancements and mobile-first styling, I make targeted changes that elevate the storefront without adding unnecessary complexity — keeping the theme clean, maintainable, and fast.

• Business strategy guidanceFrom $500
• Custom domain setupFrom $500
• Product and collection setupFrom $500
• Product descriptionsFrom $500
• Store settings configurationFrom $500
• Website and marketing contentFrom $500

Featured work

• Thunderbolt Locks

  American security hardware brand selling anti-theft deadbolt locks for commercial vehicles and trailers. Built an application-led storefront that helps buyers choose the right hardware and get it installed, with support content plus tools like a Product Wizard and a Locate Installer directory to reduce fitment uncertainty.

• Barking Babies

  Canadian luxury dog boutique selling designer pet apparel, accessories, beds, toys, and treats, alongside in-store services like grooming, puppy training, and anesthesia-free teeth cleaning. Built a premium storefront that balances retail merchandising with service discovery so customers can shop and book with confidence.

• Duralex USA

  American storefront for an established French tempered glassware brand, selling drinkware, dinnerware, bakeware, and storage for everyday use and gifting. Built a scalable shopping experience with strong product education, promos, and reviews, plus a dedicated Professional Space for wholesale program applications.

• Kooy Brothers

  Canadian equipment retailer serving homeowners and contractors with outdoor power equipment, construction gear, parts, and used inventory. Built an ecommerce experience that supports high-consideration purchases and repeat parts ordering, with clear product information and service-oriented support content for ongoing ownership.

• True Corset

  International corsetry and shapewear brand selling steel-boned corsets, waist training corsets, and waist trainers, where sizing and fit guidance are central to purchase. Built and localized both the US and Canadian storefronts, supported by detailed measuring guides and consultations for confident cross-border shopping.

• Seamless Soda

  Canadian direct-to-consumer soda-making supplier built around a cylinder exchange model, with local delivery regions and Canada-wide shipping. Designed a clear flow for first-time exchanges and repeat refills, selling the full ecosystem of cylinders, compatible machines, syrups, and accessories.

Ratings and reviews

• Studio CeramicaStore build or redesignSep 26, 2026

  Working with Stephen on our site build was nothing short of incredible. We went back and forth on well over 100 emails, and he handled every detail I threw at him with patience and care. He never made me feel like a burden, even when I got deep into the weeds he was in it with me, like he had as much riding on the outcome as I did. He knows Shopify inside out, responds fast, and turns around edits almost immediately. If you need someone who will genuinely go to bat for you to resolve issues with developers and theme builders and get the details right, Stephen is who you want. I'd recommend him without hesitation, five shooting stars.

• PureEdge GroomingStore build or redesignJul 23, 2026

  This is my third project with Stephen and I will keep coming back! Easy to work with, points out alternative suggestions based on your goals, and is always quick to respond.

• Biotone Professional Massage & Spa ProductsStore build or redesignJul 18, 2026

  Stephen did a great job. I wanted to make sure that my customers did not see a completely different site, only a much more modern and easy to navigate site, and Stephen went all out to make that happen. He is great to work with. I highly recomment him. Check out our new site. Jean Shea, BIOTONE

• Sniper Skin SportsStore build or redesignJun 22, 2026

  Stephen is amazing to work with. Thorough and responsive, will continue to partner with him for future projects.

• Om Naturale Herbal Care Co.Store build or redesignJan 31, 2026

  Stephen was incredibly responsive, professional, dedicated and fast! Our website is now easier to use, it's more inline with our who we are, eye catching and modern. He listened to us and translated that into the perfect website for our brand.

• Atlantic Trailer & TractorStore build or redesignJan 31, 2026

  I stumbled on to Stephen's World (Stephen) while researching some other Shopify sites so I reached out to see if he was able to help me with a redesign on our Shopify website and am I ever glad I did. After discussing what I was trying to accomplish with our site, Stephen came up with a gameplan to make the site user friendly and simple to make any necessary edits after launch. With the plan in place I decided to give him the go-ahead to do the redesign and we are thrilled with the end result. Not only that but Stephen was extremely responsive throughout the process, very efficient with detailed communications and he lead the redesign with suggestions based on best practices because of his in-depth experience with Shopify. We just switched our site to live the other day and he is still there assisting us exactly like he said he would. I would highly recommend Stephen's World (Stephen) if you are in need of a new website build or a redesign. I will be hiring him again in the near future to do some further enhancements as needed. Thanks for everything Stephen! Sincerely, Dean Jacobs Atlantic Trailer & Tractor

• AVARRAStore build or redesignJan 19, 2026

  As a new merchant preparing to launch my first Shopify store, working with Stephen was exactly what I needed. He’s an incredibly knowledgeable Shopify developer and a true eCommerce expert, with a strong focus on performance, SEO protection, and scalable growth. He took the time to clearly explain every question I had, making the entire process feel approachable, educational, and stress-free. His detailed notes were especially helpful and gave me confidence at every stage. Stephen was quick to respond, set clear timelines, and followed direction closely. What really stood out was his ability to thoughtfully challenge ideas and propose smarter solutions, which is invaluable when you’re new to eCommerce. He implemented best practices around performance and usability, ensuring the store is fast, intuitive, and easy for customers to navigate. If you’re a merchant looking for a reliable, strategic partner to help you launch with confidence, I highly recommend Stephen.

• AcaciaStore build or redesignOct 22, 2025

  Stephen was fantastic to work with. His communication was consistent and clear from start to finish, and he delivered everything quickly without sacrificing quality. He’s highly knowledgeable about Shopify and made the entire buildout process seamless. What stood out most was his proactive and solution-oriented approach, offering suggestions that genuinely improved the final site. He’s easy to work with, reliable, and clearly takes pride in his work. I’d highly recommend Stephen for any Shopify project if you’re looking for someone who knows his craft and executes efficiently.

• Duralex USAStore build or redesignSep 2, 2025

  This is my second project working with Stephen's World, and again I was extremely impressed by the level of service and execution. We underwent a major store change (new theme, product organization, new content pages, new apps) on a very active site. Stephen was extremely helpful on executing on the big picture while also making sure all crucial elements were maintained (link tracking, URL redirects, etc). I felt very confident making the switch know he would be doing the work and I am really happy with the outcome. We've also seen a steady increase in our conversion rate since making the changes. Thank you Stephen!

• Live4 WellnessStore build or redesignAug 15, 2025

  Working with Stephen's World was an exceptional experience. Stephen brought a rare combination of creativity, technical skill, and genuine care to the project. He took the time to understand my vision and translated it into a polished, professional website that reflects my brand beautifully. His communication was clear, timely, and thoughtful throughout the entire process — I felt supported and confident every step of the way. I highly recommend Stephen's World to anyone looking for high-quality design with a personal touch.

Read all reviews on Shopify →