Andrea Pallotta

About Andrea Pallotta

Shopify Expert Freelance: Expert Shopify & Shopify Plus Developer focused on complex integrations, smooth migrations, and performance optimization for high-growth brands. Providing scalable, innovative solutions tailored to meet the needs of evolving e-commerce business

Services and pricing

• Product and collection setupPrice on request
• Store settings configurationPrice on request
• Store build or redesignPrice on request
  What's included

  Shopify store build and redesign focused on performance, scalability and conversion. From architecture planning to custom theme development and app integrations. Designed for brands needing more than standard setups, with optimized UX, fast load times and seamless integration with complex eCommerce workflows.

• Store migrationPrice on request
  What's included

  End-to-end Shopify migrations from Magento, WooCommerce and custom platforms. Data integrity guaranteed across products, customers and orders. Includes ERP/CRM/3PL integrations, SEO preservation and zero-downtime go-live. Designed for complex eCommerce systems requiring scalable and reliable transitions.

• Theme customizationPrice on request
  What's included

  Advanced Shopify theme customization focused on performance, UX and conversion. Custom Liquid development, dynamic sections, and tailored front-end solutions aligned with brand identity. Optimized for speed, scalability and seamless integration with apps and complex eCommerce workflows.

• Website audit and optimization strategyPrice on request
• Ongoing website managementPrice on request
• TroubleshootingPrice on request
  What's included

  Expert Shopify troubleshooting for high-complexity stores. Deep debugging across themes, custom apps and integrations, resolving critical issues, performance bottlenecks and system conflicts. Focused on fast root-cause analysis and reliable fixes in advanced eCommerce environments.

• Custom domain setupPrice on request
• Custom apps and integrationsPrice on request
• Systems integrationPrice on request
• Search engine advertisingPrice on request
• SEOPrice on request
• Sales channel setupPrice on request
• Conversion rate optimizationPrice on request
• Social media marketingPrice on request
• Email marketingPrice on request
• Content marketingPrice on request
• Analytics and trackingPrice on request
• Site performance and speedPrice on request
• International expansionPrice on request
• Banner adsPrice on request
• Product photographyPrice on request
• Logo and visual brandingPrice on request
• Website and marketing contentPrice on request

Featured work

• ISSIMOISSIMO (Pellicano Hotels)

  Shopify Advanced ecommerce development for luxury hospitality brand. Full frontend build and migration of editorial content from WordPress (Elementor) to Shopify. Daily releases, team collaboration and Cloudflare WAF management for performance and security.

• MOMA

  Migration from WooCommerce to Shopify with full ERP integration (EIS/Unosistemi). Real-time sync of products, stock and orders. Klaviyo setup and Salesforce integration for email automation. Designed for scalable operations and seamless data flow.

• ELENAIACHI

  Migration from Magento to Shopify with full catalog transfer. Developed a custom app to calculate real delivery dates based on holidays, production times and business rules. Integrated GDPR compliance and optimized operations for a scalable fashion eCommerce.

• COMO FOOTBALL

  Contributed to the transition of the official Como 1907 store to Shopify Plus and led development activities for the Como-Mitchumm collaboration store. Delivered frontend implementation, POS support, daily releases and cross-team coordination with partner agencies.

• SPIRITICA

  Shopify ecommerce development for a niche luxury fragrance brand. Supported full store setup, frontend and backend operations, including integration with a SaaS affiliate marketing platform. Assisted in launch and ongoing management of the eCommerce business.

Ratings and reviews

• Murano ShuttersWebsite and marketing contentOct 5, 2026

  Andrea è molto professionale e competente; mi ha aiutata nella creazione dell'intero sito, risolvendo ogni problema e richiesta. Sicuramente consigliato a chiunque voglia un servizio ben fatto.

• InCremonaCustom apps and integrationsJul 31, 2026

  Abbiamo avuto modo di collaborare con Andrea su un progetto di integrazione dello shop di un nostro Cliente ed il risultato è stato più che soddisfacente. Considereremo la collaborazione Andrea anche su future attività. Lui è un professionista serio e molto preciso e la qualità del lavoro fatto è di ottimo livello.

• .bijouetsTheme customizationMay 7, 2026

  Working with Andrea was a great experience. He was professional, responsive and very helpful throughout the website project. He quickly understood our needs and solved technical issues efficiently. We truly appreciated his support and would happily recommend him.

• Aquaflor FirenzeCustom apps and integrationsDec 12, 2025

  Andrea è un professionista affidabile, conosce molto bene la piattaforma e riesce a trovare sempre la soluzione più efficace per implementazioni di nuove funzionalità, modifiche del tema o creazione di nuove pagine.

• Pakeo SRLStore build or redesignDec 5, 2025

  I had the pleasure of working with APDEV on the implementation of my Shopify eCommerce store, and the experience exceeded my expectations. From the very beginning, he demonstrated a deep understanding of Shopify’s ecosystem, best-in-class development practices, and the specific needs of my business. He translated my requirements into a clean, efficient, and fully functional online store, offering proactive suggestions that significantly improved both usability and performance. Communication was always clear and timely, and every milestone was delivered on schedule. Any technical challenge that arose was handled with professionalism and problem-solving skills. What I appreciated most was his ability to balance technical expertise with a strong sense of design and user experience. The final result is a store that not only works flawlessly but also reflects my brand identity perfectly. I highly recommend APDEV to anyone looking for a reliable, skilled, and thoughtful Shopify developer. I would gladly work with him again on future projects.

• GiniqueStore migrationSep 17, 2025

  Andrea è un professionista che ha saputo aiutarci e risolvere un problema permettendoci di avere nuovamente un e-commerce attivo e performante. Ha lavorato con precisione e rapidità e si è mostrato sempre molto disponibile a darci supporto.

• Santini Group srlStore settings configurationJul 24, 2025

  We had the opportunity to work with Andrea Pallotta during key phases of the development of our Shopify e-commerce platform, and we were thoroughly impressed with the quality of his support. Andrea consistently demonstrated a high level of availability and reliability, always ready to assist promptly and effectively even with complex or time-sensitive tasks. One of his most valuable qualities is his ability to explain technical concepts in a clear, structured, and approachable manner, making it easy for non-technical users to understand and act with confidence. His presence throughout the project provided a real sense of security and peace of mind. Andrea is not only highly competent but also remarkably patient and attentive, which makes collaboration smooth and constructive, even under pressure. We would highly recommend Andrea to anyone looking for a professional, knowledgeable, and trustworthy partner in the digital space, especially when navigating the nuances of Shopify and e-commerce development.

• SPIRITICA SRLSocial media marketingJul 24, 2025

  Top level!

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