On The Road Agency UK

About On The Road Agency UK

Hey I'm Tom, your local Manchester dev 🖐️ I'm a Shopify developer and have over 10 years experience on Shopify! My journey with Shopify has been a interesting one, I first started as Merchant but soon realised I enjoyed more setting up and building stores.

Services and pricing

• Store migration$8,000–$20,000
  What's included

  Included in starting price: On The Road will be with you every step of the way with this process. We’ll first understand what you want from your business, who your target audience is, to then start building and setting up a site that is custom for your Shopify business to fulfil its short term as well as long term objectives - We believe this creates a fully sustainable e-commerce site and client relationship. Additional work and price information: Moving from another platform is actually what we love to do here at On The Road, although it can be a complex task. We’ll manage your URL redirects, product imports, customer data, domain transfer and 404’s. All of that with ease so you won’t have to worry. Specs of the site will obviously vary site to site but we usually go off a 4-6 week timeline and we will come up with predesigns of the site before going to work so both parties know what to expect near the end.

• Custom apps and integrations$4,000–$16,000
  What's included

  Included in starting price: This is our specialty. W understand that Shopify is very powerful too but it doesn't cater to everything. That's why custom apps are needed or custom integrations are needed, try us, and see if we can help you. Please provide as much information as possible, even if you think it doesn't matter, usually it does with these projects. Additional work and price information: These projects are very dependent on the spec of the task in hand, please be aware price may be lower or higher.

• Store build or redesign$6,000–$12,000
  What's included

  Included in starting price: On The Road will be with you every step of the way with this process. We’ll first understand what you want from your business, who your target audience is, to then start building and setting up a site that is custom for your Shopify business to fulfil its short term as well as long term objectives - We believe this creates a fully sustainable e-commerce site and client relationship. Additional work and price information: Specs of the site will obviously vary site to site but we usually go off a 4-6 week timeline and we will come up with predesigns of the site before going to work so both parties know what to expect near the end.

• Checkout upgradePrice on request
  What's included

  We're able to do custom checkouts, custom extensions or functions and custom apps. Please contact us for further information.

• Theme customization$2,000–$8,000
  What's included

  Included in starting price: On The Road will be with you every step of the way with this process. We’ll first understand what you want from your business, who your target audience is, to then start building and setting up a site that is custom for your Shopify business to fulfil its short term as well as long term objectives - We believe this creates a fully sustainable e-commerce site and client relationship. Additional work and price information: We’ll build you custom pages and forms that will cater for your businesses, need a subscription page? About us page? Or a basic enquiry page. We can help with this to make you not just a page but a meaningful page that does what it should do. Specs of the site will obviously vary site to site but we usually go off a 4-6 week timeline and we will come up with predesigns of the site before going to work so both parties know what to expect near the end.

• Headless commerce$10,000–$30,000
• Wholesale/B2B$1,000–$40,000
• Systems integration$1,000–$5,000
• Ongoing website management$1,000–$2,000
• SEOPrice on request
• Analytics and trackingFrom $400
  What's included

  Included in starting price: Can help with the integration of any tracking systems you have onto your site. Additional work and price information: This includes up to 5 tracking systems at this price.

• International expansionPrice on request
• Store settings configurationFrom $822
  What's included

  Included in starting price: On The Road will be with you every step of the way with this process. We’ll first understand what you want from your business, who your target audience is, to then start building and setting up a site that is custom for your Shopify business to fulfil its short term as well as long term objectives - We believe this creates a fully sustainable e-commerce site and client relationship. Additional work and price information: We'll help and work on your site to set-up correctly website controls, payment gateways, shipping integrations and settings and custom domains. Configuration to make sure all settings work with your customer audience.

• Product and collection setupPrice on request
  What's included

  Included in starting price: On The Road will be with you every step of the way with this process. We’ll first understand what you want from your business, who your target audience is, to then start building and setting up a site that is custom for your Shopify business to fulfil its short term as well as long term objectives - We believe this creates a fully sustainable e-commerce site and client relationship. Additional work and price information: We understand the product and the collection page are as crucial as any other element on your Shopify site. It's part of the customer journey and experience to the checkout - it's the middle of your site, it's the heart of the site. Without a fully optimised collection to product page journey, your site will never be fully optimised. Need to change, update or add new features to your pages. Well give us a message and we'll give you a more accurate price but we'll definitely be able to help!

• Sales channel setupFrom $500
  What's included

  Included in starting price: Help to integrate different sales channels like Facebook, Instagram, Google, Ebay, Etsy, Amazon etc etc. Additional work and price information: This price includes 4 different sales channels.

Featured work

• RVinyl - Cart.com to Shopify Plus migration

  RVinyl were on the legacy platform cart.com and needed over a million skus migrated to Shopify. As well as that needed complex internal systems built to manage the store, inventory and sales channels. They also needed a fresh sitemap, design and shopify build from there slow and old fashioned site.

• After Hours - AI Chatbot - a Shopify App, made by us

  After Hours helps merchants provide consistent customer support when their team is unavailable. The app automatically answers common questions, guides shoppers through store policies, and assists with order lookups to reduce support delays. It also helps customers add products to their cart, update their cart, and continue shopping without waiting for live agents.

• Hofmeister

  The company in question is an independently owned, small British business that takes pride in bringing their customers premium Bavarian brewed beer. - Improve Shop SEO - Customer data import and priced tiering. - UI / UX design. - Integration of Klaviyo: email - Yotpo - Player.Js

• Anchor Crafts

  Anchor Crafts are an international crafts website selling in multiple languages and currencies. With middleware to connect to our ERP system, live pricing and shipping details. With over 2,000 skus...

• Torque GT

  Torque GT is a japanese car parts e-commerce store that has over 80,000 skus. With complicated product setup and unique site structure and site features, its optimised UI/UX gives the customers the best user experience.

Ratings and reviews

• SoccBlocStore build or redesignJun 16, 2026

  Tom Hooker did an absolute great job and over delivered.

• RvinylStore migrationJan 11, 2026

  On The Road Agency successfully delivered a highly complex migration from Cart.com to Shopify, handling the transfer of over 500,000 products with millions of variants. This was not a simple lift-and-shift; it required deep technical expertise, extensive custom development, and careful data handling to ensure accuracy and performance at scale. The project included significant custom coding, advanced cookie development, a refined UI, and an impressive vehicle lookup system that greatly enhances the customer experience. Despite the scope and complexity, the project was completed on time and on budget. The development team was consistently responsive, easy to work with, and solution-oriented throughout the process. Communication was clear, and challenges were addressed quickly and professionally. Given the success of this migration, we’ve opted to move forward with an annual maintenance contract. We strongly recommend On The Road Agency for large-scale, complex Shopify migrations and custom eCommerce development projects.

• HenceStore migrationMar 13, 2025

  Tom is great, highly recommend working with him!

• Loop ScopeCustom apps and integrationsJun 20, 2024

  Tom was incredible. We had a very complex & unorthodox project that involved a lot of custom apps and payment integrations. Despite the complexity, Tom always had a solution & an attitude that everything was possible. He knows everything there is to know about Shopify, but not just Shopify, as lot of what we were doing was outside of Shopify where he showed excellent skill and knowledge. He is also very efficient & gets things done properly. He looked out for the best interest of our business in the long run through the way he set things up. Overall, I would HIGHLY recommend hiring Tom for any kind of project. We trust him 100% and will definitley look to him on future projects!

• ZenNestCustom apps and integrationsOct 18, 2023

  Tom demonstrated exceptional dedication, speed, and reliability in his work. His commitment left a strong impression on me. What's more, publishing my shop and protecting important data hinged on his efforts, and I never experienced a moment of concern. He consistently delivered and provided detailed explanations, which allowed me to place complete trust in his abilities and relax. He’d developed API solutions, that I am not familiar with and did a great job!

• AmRelieveStore build or redesignAug 17, 2023

  Tom has been a fantastic asset to our business, we finally have a dev team we can rely on to understand the work, provide better implementation ideas that we do and then actually complete high quality work fast.

• Positive Science PeopleCustom domain setupAug 17, 2023

  It was a pleasure working with Tom from On The Road Experts. He handled the project professionally from start to finish, providing excellent communication and services. Tom knows Shopify inside out and advised us on the best way to implement an upsell and cross-sell function for our website. He then went on to install and test the new process, keeping us in the loop at all times. I would highly recommend Tom for Shopify services and we would definitely hire him again.

• hiloltdStore build or redesignAug 17, 2023

  I had an excellent experience with On The Road! Tom's responsiveness and attentiveness truly impressed me. Whenever I had a question or needed assistance, Tom was quick to respond and provided me with clear and helpful information. It's rare to find such a dedicated and customer-focused development partner these days.

• GESStore build or redesignMar 25, 2022

  Tom was very approachable to work with throughout despite many changes to our requirements for our Proof of Concept. We bombarded Tom with questions as we assessed if Shopify was the platform for us. We will very likely be using Tom and On the Road for our next phase of development. Thanks Tom! 100% recommend using On the Road.

• Peel Ports | London MedwayStore build or redesignJan 1, 2022

  On the Road were excellent! Helping us improve our internal systems so we could start automating memberships for our London Medway Port. Brillant in communication, speed of service and the high end result in our site. Love design and the management system, also gave training and ongoing support.

Read all reviews on Shopify →