Bedford Lane®

About Bedford Lane®

Bedford Lane® crafts bespoke digital retail experiences that empower brands to lead. Combining transformative design, UX, and seamless Shopify development, we deliver bespoke solutions that stand out. No red tape, just world-class talent shaping the future of eCommerce.

Services and pricing

• Store build or redesignPrice on request
  What's included

  We design and build custom Shopify themes tailored to your brand’s unique identity and long-term goals. With a focus on exceptional design, clean code, and seamless functionality, we create websites that leave lasting impressions and elevate your brand’s reputation. Our bespoke solutions are built for sustained growth — tailored to your vision, not off-the-shelf limitations.

• International expansionPrice on request
  What's included

  We streamline international expansion with tailored solutions unique to your business. From multi-currency and multi-language setups to region specific shipping logic, tax compliance, and localisation, we ensure your store is fully equipped to thrive in new markets while delivering a consistent and elevated brand and customer experience.

• Conversion rate optimizationPrice on request
  What's included

  We analyse your customer journey, identify barriers to conversion, and implement data-driven solutions to optimise your Shopify store. From refining your UX/UI to testing new strategies, our CRO service is designed to increase sales, boost engagement, and drive long-term growth.

• Store migrationPrice on request
  What's included

  We make migrations seamless, managing everything from data transfer to redesigning and customising your store. With no downtime, no data loss, and no hassle, we ensure a smooth transition to Shopify. Whether you’re migrating from WooCommerce, Magento, BigCommerce, Neto, or Salesforce Commerce Cloud, we’ll deliver a Shopify store that’s faster, smarter, and built for future scalability.

• Custom apps and integrationsPrice on request
  What's included

  We create fully tailored apps designed to enhance both customer and Shopify merchant experiences. Our bespoke solutions go beyond third-party limitations, empowering businesses with proprietary tools that streamline operations and unlock new revenue opportunities. By addressing your businesses unique challenges, we deliver features that simplify workflows and elevate your store’s ability to scale.

• Business strategy guidancePrice on request

Featured work

• Kit: (MECCA)

  In just three months, Bedford Lane® delivered a high-performance Shopify Plus website for Kit: focused on UX and CRO. Through stakeholder workshops and a design roadmap, we crafted responsive designs for all key pages, including Homepage, Navigation, Side Cart, Product, Journal, and Search. The result: an engaging, seamless site that showcases Kit:’s products and elevates the customer experience.

• Calibre Menswear

  Calibre with Bedford Lane® to create a standout menswear eCommerce experience. From discovery and design to the final custom theme build, every step was purposefully crafted to exceed expectations and deliver a best-in-category Shopify Plus website that sets Calibre apart from the competition.

• Tony Bianco

  Bedford Lane® migrated Tony Bianco from a complex headless setup to Shopify Online Store 2.0, simplifying operations and enhancing customer experiences. Key upgrades included a new UI, Submarine preorder and made-to-order automation, and Apparel21 Connect's ERP integration for omni-channel. The result: improved efficiency, faster site speeds, and significantly increased conversions.

• Lack of Color

  Lack of Color partnered with us to elevate their Shopify Plus store, aligning UX/UI with their brand's elegance and refining the customer journey. Key upgrades included "Pair & Save" and "Gift with Purchase" features, accessibility updates, and site speed optimisation (Google PSI 98). These efforts boosted AOV, conversions, and transformed their store into an immersive shopping experience.

• House of Darwin

  We designed a community-focused Shopify website that streamlined the shopping experience and more than quadrupled House of Darwin's online revenue within weeks of launch. Bedford Lane® crafted a site that captures the brand's culture and quality while driving significant sales growth.

• Banded Together

  Banded Together redefined its customer experience to drive revenue growth and stronger connections. In three months, we delivered an admin-friendly Shopify theme with optimised UX, bespoke features, and a seamless buying experience. Through our ongoing partnership, Bedford Lane® continues to refine their store and support sustained growth as they launch new seasonal lines.

Ratings and reviews

• Selfish SupplementsStore build or redesignMay 6, 2025

  Working with Bedford Lane has been an incredible experience. From the outset, they took the time to understand our goals and vision, ensuring that every aspect of the project aligned perfectly with our brand. Their expertise in ecommerce in general along with UX, design, and development was evident at every stage, and the results speak for themselves. Beyond their technical skills, what truly sets Bedford Lane apart is their dedication, problem-solving mindset, and seamless communication. They felt like an extension of our team, always proactive and committed to delivering high-quality work. We couldn’t be happier with the outcome and highly recommend Bedford Lane to any brand looking for a best-in-class ecommerce partner.

• MorrisonStore build or redesignJan 22, 2025

  Working with Bedford Lane has been transformative for our business. Their organised and hands-on approach has made the transition to their agency a breeze. From the outset, they took the time to understand our businesses objectives and goals, consistently sharing feedback and bringing fresh ideas to the table. Their ability to deliver results while streamlining processes is exceptional, particularly in removing the frustrating layers of communication we had experienced with other agencies in the past. The results speak for themselves. The Morrison brand now resonates more strongly with current and aspirational audiences, thanks to their creative yet results focused approach. We highly recommend Alex and his team to any business looking to simplify and enhance their ecommerce efforts. We’ve felt supported and empowered to focus on what we do best, confident that all aspects of Shopify eCommerce are in expert hands.

• ATP ScienceStore build or redesignJan 22, 2025

  Working with Alex, Alice, and the team at Bedford Lane has been an absolute pleasure. They genuinely feel like they are a part of my team rather than an external agency, which has made our entire website re-theme process smooth and enjoyable. Our project was a fantastic experience from start to finish. There was no friction, everything felt seamless and ticked along in a timely manner. Their process was clear every step of the way, which made a potentially complex project feel stress-free. Now that we’re on a retainer with Bedford Lane, their experience hasn't differed. Their ticketing system is effortless to use, and budget tracking transparent. I can’t recommend Bedford Lane highly enough, they’ve been a vital part of our success and have set a high standard for web development and support.

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