what. AG

About what. AG

Switzerland’s leading Shopify Plus Partner, building the future of e-commerce with Shopify. We specialize in complex stores, enterprise integrations, and seamless migrations — delivering automation, performance, and conversion at scale. Trusted by 200+ brands across ind

Services and pricing

• Store migrationPrice on request
  What's included

  Whether you’re moving from Magento, WooCommerce, Shopware, Nopcommerce, SAP commerce or a custom-built platform, we make your migration to Shopify (Plus) smooth, secure, and future-ready. Our team ensures every product, customer, and order is transferred with precision – minimizing downtime and maximizing performance from day one.

• Systems integrationPrice on request
  What's included

  We connect your Shopify Plus store seamlessly to your business ecosystem. From SAP, Business Central, DataForce, Salesforce, Akeneo and other ERP, CRM or PIM systems to marketing and fulfillment tools, we build reliable, real-time integrations that eliminate errors and drive efficiency. Custom connectors ensure your commerce stack works as one powerful system.

• Theme customizationPrice on request
  What's included

  We design and build bespoke Shopify themes that turn your brand into a high-converting experience. From UX strategy and wireframing to responsive design, advanced visuals, and performance optimization, every store is crafted for speed, accessibility, and measurable growth — tailored to your audience and business goals.

• Website audit and optimization strategyPrice on request
  What's included

  We analyze your Shopify setup from top to bottom – design, performance, user experience, and conversion flow – to uncover hidden opportunities and quick wins. You’ll receive a clear, actionable roadmap to boost performance and maximize ROI.

• Store settings configurationPrice on request
  What's included

  Unlock your store’s full potential with a tailored Shopify setup aligned to your brand and goals. We handle domain connection, launch prep, theme customization, app integrations, ERP connections, and advanced features like B2B pricing, multilingual support, and upsells. Plus, we train your team to manage everything confidently, securely, and efficiently.

• Custom apps and integrationsPrice on request
• Wholesale/B2BPrice on request
• TroubleshootingPrice on request
• Business strategy guidancePrice on request
• Site performance and speedPrice on request
• Search engine advertisingPrice on request
• SEOPrice on request
• Ongoing website managementPrice on request
• Store build or redesignPrice on request
• POS setup and migrationPrice on request
• Custom domain setupPrice on request
• Sales channel setupPrice on request
• Conversion rate optimizationPrice on request
• Social media marketingPrice on request
• Email marketingPrice on request
• Content marketingPrice on request
• Analytics and trackingPrice on request
• Banner adsPrice on request
• Logo and visual brandingPrice on request

Featured work

• Metro Boutique – NopCommerce to Shopify Plus and ERP Integration

  We migrated Metro Boutique from NopCommerce to Shopify Plus, delivering a seamless transition to a scalable enterprise platform. The project included full ERP integration, a newly built Akeneo PIM connector for structured product data, and a custom high-performance design — creating a future-proof commerce ecosystem built for automation, efficiency, and growth.

• Rausch – Shopware to Shopify Migration & SAP S/4HANA Connector

  We helped premium chocolate maker Rausch migrate from a legacy project on Shopware 5 to Shopify Plus, handling big data transfer, SAP S/4HANA integration, automation, and process optimisation. The result: streamlined operations, faster performance, better UX, and measurable business growth — improved visibility, AOV, and customer retention.

• ROKKER – PALOS ERP Connector & Store Merge

  We rebuilt a legacy Dataorce PALOS ERP connector and merged multiple Shopify stores into a single unified platform for ROKKER, eliminating costly errors and unreliable automation. Our custom integration ensured dependable, real-time sync between Shopify and ERP system, cutting monthly costs and stabilizing backend operations for scalable growth.

• FROHSINN – Fully Custom Shopify Store Design

  For FROHSINN, we designed and developed a fully custom Shopify storefront tailored to the brand’s identity and audience. From UX strategy to visual design and implementation, every detail was crafted to create a distinctive, high-converting shopping experience — combining aesthetic clarity with performance and scalability for long-term growth.

• London Tea

  B2B and B2C Store

• RADYS

Ratings and reviews

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