blubolt

About blubolt

We build & optimise ecommerce stores. You get the revenue. Since 2006, we’ve combined expert strategy, UX, and tech to rebuild and optimise underperforming websites. As your Shopify agency, we turn browsing into buying to increase your sales.

Services and pricing

• Store build or redesignPrice on request
  What's included

  We don’t just build websites; we engineer Journey-Led Ecommerce. Before a single pixel is placed, we map your customer’s path to remove friction and unlock value. By merging deep journey mapping with technical precision, compelling visual storytelling, and custom functionality (where needed), we create high-performance storefronts that convert discovery into retention.

• Store migrationPrice on request
  What's included

  Migrate to Shopify without the meltdown. We handle high-stakes transitions by preserving SEO performance, auditing your tech stack, and ensuring every data point is mapped for clean tracking. From internationalisation to custom functionality and seamless data flow, we blend technical precision with journey-led design. Switch to a faster, scalable, and stunning storefront built for growth.

• Ongoing website managementPrice on request
  What's included

  Ditch the billable-dev-hours grind. Our Journey Led Growth service doesn’t just fix bugs; it provides the roadmap and the muscle to scale your brand. Our specialists architect a bespoke strategy to map your path to growth, then execute every task from SEO, CRO, and Data to UX, Design, and Development to deliver it. We don't just consult; we act as your dedicated team to drive compounding revenue.

• Business strategy guidancePrice on request
• Website audit and optimization strategyPrice on request
• Conversion rate optimizationPrice on request
• Wholesale/B2BPrice on request
• Custom apps and integrationsPrice on request
• International expansionPrice on request
• Email marketingPrice on request
• SEOPrice on request
• Analytics and trackingPrice on request
• Site performance and speedPrice on request

Featured work

• Newby Teas: A global migration for D2C & B2B with +41% conversions.

  blubolt delivered a complex global Shopify Plus migration for Newby Teas, moving them from Magento to eliminate technical debt. blubolt built a bespoke storefront and unified back-office operations across 4 international warehouses and multiple ERPs, alongside an integrated retention stack and Shopify B2B infrastructure. Results: +43% add-to-cart and +41% conversion rate.

• Raging Bull: Delivering a 15% increase in conversion rate.

  blubolt delivered a lightning-fast Shopify Plus redesign for Raging Bull in just 3 months. Using the Horizon theme and blubolt's Volt component library, the team cleared technical debt and gave the brand full merchandising autonomy. By optimising mobile journeys and resolving tracking issues, blubolt built a highly efficient storefront. Results: +15% conversion rate, +12% add-to-cart, and +5% AOV.

• Illumicrate: Smooth Subscription Journey Yields +196% Revenue.

  Blubolt migrated Illumicrate from a complex, headless BigCommerce setup to a high-performance Shopify Plus store, delivering a +20% conversion rate uplift. Using our journey-led approach, we built visibility across the full customer journey and removed friction with a bespoke theme, automated waitlists, and seamless subscriptions, resulting in +196% revenue and +144% orders.

• Saltrock: 48% Desktop Conversion Boost Via Journey-Led Optimisation.

  blubolt identified and resolved key friction points on Saltrock’s Product Detail Pages to drive engagement. Using our journey-led approach, we overhauled the image gallery and mobile navigation to improve the consideration stage. These data-driven enhancements resulted in a 6.77% overall conversion rate increase, a 34.78% rise in revenue per visitor, and a 48% uplift in desktop conversion.

• Bella Freud: +20% Conversions Via Journey-Led Shopify Migration.

  Blubolt migrated Bella Freud from Magento to Shopify Plus, delivering a flexible Shopify 2.0 store that prioritises creative freedom. Our journey-led approach introduced interactive design flourishes, a bespoke gifting page, and instant returns via Reveni. These enhancements drove a 20% year-on-year conversion lift, a 13% increase in new users, and a 44% rise in exchanges over refunds.

• Lazy Oaf: 10% Conversion Uplift With Journey-Led Growth Approach.

  Blubolt partnered with Lazy Oaf to unlock growth through a journey-led optimisation strategy. By refining the mini cart experience and removing lower-funnel friction, we improved transparency around delivery costs and checkout clarity. This data-driven approach, validated through A/B testing, resulted in a 20% uplift in customers beginning checkout and a 10% increase in overall conversion.

Ratings and reviews

• Jasmine SilkStore migrationJul 14, 2026

  We had a good experience working with the team on our store migration. They were professional, friendly, knowledgeable, and made what could have been a complex process feel straightforward. Communication was clear throughout the project, and they were always happy to answer any questions we had. Overall, we were very happy with the service provided and appreciated the team's support throughout the process. We'd be happy to recommend them to anyone looking for help with a store migration.

• Nowaskey Extreme PerformanceStore build or redesignJul 10, 2026

  The Blubolt team has been incredible to work with. Tons of communication. The team is all very smart and talented in the divisions they each work in from design, seo, development and so much more. Very happy with the decision we made to work with this team. I look forward to building my dream for our website with them.

Read all reviews on Shopify →