Charles Sellers Consulting

About Charles Sellers Consulting

I specialise in platform migrations, systems architecture, and internationalisation projects for fast growth D2C brands. Every project is undertaken with a holistic view to ensure commercial goals are attained whilst maintaining a seamless customer experience.

Services and pricing

• Store migrationFrom $5,000
  What's included

  With deep multi-platform experience, we’ve developed a refined Shopify migration process that ensures like-for-like functionality, SEO continuity, and improved performance. From customer and order data to custom features and third-party integrations, we deliver a seamless, future-ready transition tailored to your business.

• Store build or redesignPrice on request
  What's included

  We design and build high-performing Shopify stores tailored to your brand and audience. Whether launching from scratch or refreshing an existing site, we focus on clean design, conversion-led UX, and scalable architecture. From theme development to third-party integrations, every build is crafted for growth.

• Theme customizationFrom $1,000
  What's included

  As Shopify Plus Partners, we customise themes with clean, scalable code tailored to your store. You’ll work with a dedicated project manager to scope features and technical specs. For complex requirements, our development team can build custom apps, using rigorous QA and version control to ensure smooth, reliable performance.

• Custom apps and integrationsPrice on request
  What's included

  Our team specialises in building fast, flexible, and future-ready Shopify apps tailored to your business. During the scoping phase, we help define requirements and suggest proven functionality. Whether it’s custom features or third-party integrations, we ensure every app is robust, scalable, and built to grow with your brand.

• Systems integrationPrice on request
  What's included

  We connect Shopify to your wider tech stack, integrating with ERPs like Microsoft Dynamics 365 Business Central and iPaaS solutions such as Patchworks. From syncing product and order data to handling custom workflows, we ensure your systems work seamlessly together to support efficiency and scalable growth.

Featured work

• Shopify Plus Enhancements for Sustainable Fashion Brand Omnes

  We support Omnes, a sustainable women’s fashion brand on Shopify Plus, with ongoing development across their custom site. From new feature implementation to performance improvements, we’ve partnered with the brand over several years to help scale their growth and maintain a seamless shopping experience.

• Elegant Shopify Rebuild for Sustainable Swimwear Brand Adora Swim

  We redesigned Adora Swim’s store with a clean, visual-first layout to support their new range. Our work included a full custom theme build, data migration, and video integration. The result is a minimal, elegant site that boosts AOV through cross-sells. We continue to support the brand with ongoing updates and enhancements.

• Luxury Shopify Build for Kickstarter Watch Brand Nation of Souls

  We helped launch Nation of Souls with a bold, high-end Shopify store to support their post-Kickstarter debut. From UX to development, we delivered a fully custom theme with preorder functionality and LoyaltyLion integration. Designed to build hype and showcase the brand’s premium watches. We continue to support the brand as it grows.

• Shopify Plus Growth & Expansion Support for Lighting Brand Sensio

  We work closely with Sensio, a Shopify Plus lighting brand with a strong European presence, to support ongoing growth and innovation. Our team has introduced new features, improved site functionality, and led international expansion into France and Spain through localisation and strategic enhancements.

• Shopify Plus Enhancements for Lighting Brand Pebble Grey

  We support Pebble Grey, a Shopify Plus lighting brand, by implementing advanced features and integrations to elevate the customer experience. This includes a visual product customiser, Klevu for search and personalisation, and support across key enterprise systems to ensure scalable, high-performance growth.

Ratings and reviews

• Nation of SoulsStore build or redesignApr 15, 2025

  Charles did an outstanding job for us. Great communication and a real understanding of what was required for our business.

• adora swimStore build or redesignApr 15, 2025

  Love working with Charles! He’s made the whole website process super easy and smooth. Always quick to respond, happy to help with last-minute requests, and just generally great to work with. Highly recommend!

Read all reviews on Shopify →