Alex Marcone

About Alex Marcone

Shopify development beyond the standard. Custom apps, B2B portals, ERP/CRM integrations, automation, product configurators, advanced checkout experiences, and complex workflows. When others say it’s impossible, we build it.

Services and pricing

• Product and collection setupPrice on request
  What's included

  Design and implementation of advanced Shopify product systems, including metafield architecture, collection structures, filtering, product relationships, bundles, and custom configurators. Examples include configurable garden structures with flooring, windows, gutters, accessories, and complex product dependencies managed through custom applications.

• Store settings configurationPrice on request
• Store build or redesignPrice on request
  What's included

  End-to-end Shopify development for DTC, B2B, rental, and custom commerce projects. From storefront design and theme development to custom applications, integrations, customer portals, advanced product systems, and business automation. Whether starting from scratch, redesigning an existing store, or building complex custom solutions, every project is tailored to the client’s operational needs.

• Store migrationPrice on request
• Theme customizationPrice on request
  What's included

  From pixel-perfect design implementation to advanced custom functionality, I build Shopify themes tailored to each business. Custom sections, animations, configurators, dynamic content, integrations, and unique user experiences designed without relying on the limitations of off-the-shelf themes.

• Website audit and optimization strategyPrice on request
• Ongoing website managementPrice on request
• Checkout upgradePrice on request
  What's included

  Custom Shopify Plus checkout development including Checkout UI Extensions, upsell and cross-sell experiences, conditional data collection, custom business logic, validation rules, automation workflows, and integrations with ERP, CRM, and third-party systems.

• TroubleshootingPrice on request
• Custom domain setupPrice on request
• Custom apps and integrationsPrice on request
  What's included

  When Shopify apps don’t exist, I build them. Custom applications, ERP and CRM integrations, B2B systems, automation, configurators, customer portals, data synchronization, and business-specific software designed to solve operational challenges and remove platform limitations.

• Systems integrationPrice on request
• SEOPrice on request
• Search engine advertisingPrice on request
• Sales channel setupPrice on request
• Conversion rate optimizationPrice on request
• Email marketingPrice on request
• Business strategy guidancePrice on request
• Site performance and speedPrice on request
• Wholesale/B2BPrice on request
  What's included

  Shopify B2B specialist. Custom portals for customers and sales agents, ERP and CRM integrations, company account management, custom pricing, approval workflows, automation, and tailored business applications designed to streamline complex sales processes.

• Product descriptionsPrice on request
• Website and marketing contentPrice on request

Featured work

• Le Casette di Legno (Gruppo Camarlinghi)

  Developed a complete Shopify Plus ecosystem with Business Central and HubSpot integrations, custom monitoring tools, B2B sales agent portal, product grouping technology, and an advanced configurator for customizable garden structures. The platform supports complex business workflows and is continuously maintained and improved.

• De-Core (Home Decor)

  Ongoing Shopify development and maintenance for a home decor retailer. Custom theme development, advanced mega menu implementation, collection and catalog architecture, product filtering, wishlist integration, performance optimization, UX improvements, and continuous platform enhancements. Managing and evolving the store on a monthly basis to support growth and improve the customer experience.

• Dolci di Lara (Sweet Food in Tuscany)(Italy)

  Custom Shopify development for a premium food ecommerce. Built and maintain a SEO-driven storefront focused on discoverability, user experience, site performance, collection architecture, navigation, and scalable catalog management. Ongoing development and technical support ensure continuous improvements and long-term platform growth.

• AG Sistema (Catering Rental Platform)

  Developed the full Shopify store and a custom app that turns it into a rental and quote-request platform for catering equipment. Checkout was disabled, prices hidden, cart behavior customized, and a private customer area was built to manage quote requests, selected products, rental dates, and company-specific details.

• Custom Shopify Store & Learning App (Valentina Francia Coach)

  Developed a fully custom Shopify store and a custom learning app that allows the brand to sell online courses through subscriptions or one-time purchases. Customers get a private area where they can access purchased courses, video lessons, downloadable materials, handouts, and educational content directly on the website.

Ratings and reviews

• Le Casette di LegnoStore build or redesignJul 9, 2026

  Ho avuto il piacere di collaborare con Alex Marcone nel nostro progetto e posso dire senza esitazione che è semplicemente fantastico. Sono Cristian Stanzione, responsabile E-commerce e Brand di Lecasettedilegno, e lavorare con Alex è stato, e continua a essere, un vero piacere. È una persona estremamente disponibile, proattiva e sempre orientata alla ricerca della soluzione migliore, anche nelle situazioni più complesse. La grinta, la dedizione e la passione che ha messo nel nostro progetto sono state davvero pazzesche. Non si limita a svolgere il suo lavoro: si coinvolge completamente, anticipa le esigenze e affronta ogni sfida con competenza e determinazione. Ho solo parole di elogio nei suoi confronti. Professionisti come Alex fanno davvero la differenza e sono un valore aggiunto per qualsiasi progetto. Lo consiglio senza alcun dubbio a chiunque cerchi un tecnico preparato, affidabile e capace di trasformare i problemi in opportunità.

Read all reviews on Shopify →