Herd

About Herd

Stand out from the herd with performance marketing that drives results, and Shopify stores that generate sales. Why Herd? Shopify Premier Partner: Direct access to seasoned eCommerce specialists, creating, migrating, and optimising Shopify websites for global growth.

Services and pricing

• Store build or redesignPrice on request
  What's included

  Included in starting price: * Theme setup and custom styling (we use our own Shopify skeleton theme that's optimised for search) * Mobile-friendly responsive design (great for search engines) * Home page setup including featured products and rotating carousel * Layout and styling of category, product and content page templates * Setup of latest news/blog area * Addition of sample products to best practice (adding further products and content on your behalf is optional) * Content editing and search engine best practice Additional work and price information: Beyond site launch, our experienced team of Shopify marketing experts will help grow your online business. Our monthly packages start from $680 and can include: * Shopify Plus Flow * Search Engine Optimisation (SEO) * Pay Per Click (PPC) * Social Media Optimisation (SMO) * Conversion Rate Optimisation (CRO) * Email Marketing * Design (Logo/Business cards/Brand guidelines/Banners) * Website Amendments * Product Migration * System Integration (your system to/from Shopify) * Shopify Custom Apps

• Store migrationPrice on request
  What's included

  Included in starting price: Take the hard work out of moving ecommerce platforms. Our Shopify migrations are handled with search engines in mind and mitigate revenue and organic search visibility decline. Our projects include: * New custom design and Shopify theme * Site architecture mapping of categories and product listing pages * Product inventory import (dependant on data quality from existing platform) * Data transformations of product inventory * Setup and transfer of integrations (e.g. email marketing service) Additional work and price information: Additional services that may be required for a successful migration include: * Current performance benchmarks (including organic rankings) * SEO migration strategy including risk analysis * Content audit highlighting key landing pages for migration * SEO redesign * Required updates to Google Analytics / Google Search Console * Ecommerce tracking updates * URL and architecture review * URL re-writes (old site to new site) * Pre and post launch monitoring

• Theme customizationPrice on request
• Website audit and optimization strategyPrice on request
• Custom domain setupPrice on request
  What's included

  Included in starting price: If you’re looking for domain registration and/or setup of your new domain name to work with your Shopify site, we’re here to help. Our team will login and configure your DNS to industry recommended best practice for a domain that’s already been registered. This will only need to be done once per domain. If you’re still in the process of acquiring a new domain name and configuring setup to work with Shopify, get in touch. Additional work and price information: Details to your domain management account will need to be provided along with access to your Shopify store. Once these have been provided the setup will be completed within 1 working day.

• Custom apps and integrationsPrice on request
• Systems integrationPrice on request
• Search engine advertisingPrice on request
  What's included

  Included in starting price: If you're looking to increase visibility and drive more revenue then our team of paid search experts can help. Our team of experts are both Google Partners & Microsoft Advertising Partners and can help drive targeted and relevant traffic to your website through all major search engines and partners via Search, Display, Shopping & Video ads. Additional work and price information: There is a one off set-up fee for all new accounts, pricing varies depending on the scope of the project. Our monthly management service allows us to monitor and optimise campaigns based on objectives and budget, pricing varies depending on the size of the account. Media spend is paid directly to the advertising platform by the client. We also offer separate services for paid social advertising.

• SEOPrice on request
  What's included

  Included in starting price: Looking to improve your Shopify ecommerce search visibility and drive more revenue? To grow your digital footprint, you need to be ticking all the right boxes for major search engines such as Google, YouTube and Bing. Our SEO experts look at critical on-page factors such as page load times and content strategy to ensure you have the best possible ranking potential for your Shopify store. Additional work and price information: Our typical SEO campaigns start at $1600 PCM and encompass the following to help you achieve maximum search visibility for your business: * Keyword research - to establish what to include on-page * Competitor analysis - gaining valuable insight * On-page health check * Primary content optimisation * Local search optimisation (brick-and-mortar) * Analysis & performance monitoring * Technical audit * Content strategy * Copywriting & content creation * Creative campaigns * Schema implementation

• Conversion rate optimizationPrice on request
  What's included

  Included in starting price: CRO involves the study of user behaviour via analytics, customer surveys, A/B or multi-variant testing hypotheses, and implementing on-site changes to increase conversion rates. Our expert team will: • identify underperforming areas on your site • improve the user experience and functionality • increase business performance • improve rankings in Search engines We offer one-off projects or ongoing CRO following an iterative approach of continually enhancing the site. Additional work and price information: We can also go further and conduct usability research to develop user personas, scenarios and user journeys. If qualitative analysis is required we can use: • Heat mapping • User testing • Visitor surveys • Competitor analysis • Stakeholder interviews Ongoing CRO campaigns start at $900 per month One-off projects start at $1700 Some access to specialised tools or functionality may incur additional expense depending on the scope of the project.

• Social media marketingPrice on request
  What's included

  Included in starting price: Whether you are looking to grow followers on your social media channels, increase engagement or drive more revenue our team of experts can help. We can create a strategy to suit your objectives through Facebook and Instagram advertising. Our team will manage and optimise your paid social account to deliver the results you need. Additional work and price information: There is a one off set-up fee for all new accounts, pricing varies depending on the scope of the project. Our monthly management service allows us to monitor and optimise campaigns based on objectives and budget, pricing varies depending on the size of the account. Media spend is paid directly to the advertising platform by the client.

• Email marketingPrice on request
  What's included

  Included in starting price: We offer custom template designs for your email campaigns and automations across platforms such as Ometria, Klaviyo, MailChimp. Looking for a full email marketing strategy to get the most out of your efforts? Look no further, we can help. When it comes to email marketing automations (checkout or in-cart abandonment), we have you covered. We have experience creating abandoned basket automations with custom templates and workflows with multiple steps designed to capture and convert customers. Additional work and price information: We offer a full design and build service for email campaign templates depending on your requirements. Depending on the complexity of email automations required and customisation of templates, prices may vary. Automations can include: * Welcome series * Abandoned baskets * Abandoned checkouts * Orders confirmation flows * Visited collections * Win back series Get in touch to find out more.

• Content marketingPrice on request
• Analytics and trackingPrice on request
• Site performance and speedPrice on request
  What's included

  Included in starting price: At Meta you will find the best developers in the UK for performance. We're the number #1 performance agency in the UK. Our team of developers and technical SEO specialists are experienced in discovering and resolving the issues with site performance and speed. Improve your page speed today - get in touch. Interesting Facts 1. Majority of issues relate to Apps installed into your theme 2. From May 2021 Googles Core Web Vitals update will make website performance ever more important Additional work and price information: Our team will review the theme and App performance. Once we've identified the issues to improve your website we will give you a report and then get cracking. Sometimes we may advise the replacement of apps to higher performing ones.

• Wholesale/B2BPrice on request
• International expansionPrice on request

Featured work

• Accelerating Chilly's performance with a Shopify migration

  eCommerce platforms don’t need to be a painful. Switching to Shopify simplifies operations, reduces costs, and puts you back in control. Chilly’s, the brand behind the iconic water bottles faced the challenges of a tangled tech-stack on a custom platform. With Herd’s help, they moved to Shopify, streamlined their workflows, cut expenses, and refocused on growth through best-in-class Paid Media.

• Migration to Shopify for UK’s leading aesthetic & online skin clinic

  Following a successful migration to Shopify Plus, Face The Future are now challenging national retailers in terms of organic search visibility, customer sentiment, sales, revenue, and conversion rates. Our partner can now really 'face the future' with 'clear skin' like confidence with a Shopify optimised facelift to say hello to a 'brighter, cleaner, and clearer' user-friendly online offering.

• Global eCommerce migration for The Crafting Queen Sara Davies

  Crafter's Companion were experiencing many challenges with their Magento website. It was expensive, difficult to maintain, suffered from security and downtime issues, and wasn't driving sufficient revenue. Herd were engaged to create and migrate to a futureproofed global eCommerce site to maximise sales and revenue, whilst maintaining a community feel on the site for loyal crafting fans.

• Bespoke Theme & SEO platform migration for Vertu Motors PLC

  The primary goal of this project was to re-platform four of Vertu Motors' ancillary eCommerce websites from two bespoke platforms to Shopify. This would create stores which are scalable in functionality, maintainable, with a lower total cost of ownership. Herd proposed a careful migration to Shopify, mitigating visibility decline with custom Theme development, and ongoing SEO support throughout.

• Forging a new board game empire for Steamforged Games with Shopify

  Steamforged Games needed an immersive experience for their global tabletop gaming audience. The brief for the new website build was to migrate the existing site from Contentful to Shopify, whilst creating an immersive and engaging content hub, as well as a place for visitors to purchase their favourite games. Herd's platform migration for Steamforged has been recognised for several awards.

• B2B pivot launching new Threadbare website direct to consumer

  In 2020 Threadbare wanted to reduce its reliance on current relationships with outlets such as Next, ASOS and Debenhams. The brief - create a new eCommerce website to sell D2C, build the menswear brand, and generate direct sales. Herd proposed and delivered an innovative multi-channel digital strategy and development project, to include SEO, paid media, and ongoing Shopify support.

Ratings and reviews

• Blackberry Creek MattressCustom domain setupOct 4, 2022

  They did an amazing job. I had a hard time getting my domain information correct, but they were extremely patient throughout the process, checking in often. They were able to get the domain transferred quickly without any issues. The price was also extremely reasonable. I will definitely use them again with future needs.

• Ripon Ground CareStore migrationMar 25, 2022

  F G Adamson & Son have recently had the pleasure of working with Herd to migrate our two old websites into Shopify. This was a large undertaking which included: - integrating our ERP system - integrating 3rd party parts diagram software - e-commerce and lead generation - custom workflows for three customer groups - complex delivery rules - bill payment system - OS 2.0 We put faith in Herd to deliver and they did not disappoint. During the project we uncovered challenges which the team tackled head on to provide a positive solution. The team are excellent, Chris, Tim and Mark in particular went the extra mile to ensure exceptional standards throughout. For the whole of the build there was a sense of working with us, rather than for us to deliver the best outcome for our customers. Four weeks after go live our KPI's are looking strong and continue on an upward trend. We are delighted with the outcome and are looking forward to an ongoing working relationship.

• Barbary BrothersSEOSep 2, 2021

  Tim, Gareth and the team have been exceptional throughout, and the results have already shown the benefit for moving to Shopify. In just 4 weeks since launch we have seen a tremendous increase in revenue.

• REDACTEDCustom domain setupMay 14, 2021

  It was an absolute pleasure working with Meta. Chris made sure I understood everything and was great at explaining the process to me. To have such a superb professional helping me out with my small shop was beyond what I was hoping for. Chris also did the job thoroughly and very fast, so what more could I have asked for! I would absolutely use Meta and Chris again, and I would highly recommend them😊

• Monday's Child SkincareCustom domain setupMay 12, 2021

  Great job, prompt delivery and a good experience all round.

• Face the FutureSEONov 12, 2020

  We have been a successful eCommerce company for over 10 years, however after managing everything in-house with limited resources, we knew we needed to get an experienced development company on board to help us achieve our goals. Due to the size and scope of our project (moving from Prestashop to Shopify Plus), we needed a development company who shared our vision, and META certainty did. Tim, Gareth and the team have been exceptional throughout, and the results have already shown the benefit for moving to Shopify Plus. In just 4 weeks since launch we have seen a tremendous increase in revenue. Thank you for your patience with us throughout the project and for creating a great site!

• Maxx GrabStore build or redesignNov 10, 2020

  Gareth, Tim & the team have been fabulous in setting up a new Shopify website to replace our dated website. We are instantly getting better feedback from customers saying it is a far better user experience. We hope after the global pandemic our sales will be back at full whack! If you are looking for an e-commerce website and a good marketing campaign, I highly recommend META. Just make sure you book these guys in early as they are incredibly busy.

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