iamota

About iamota

Boutique Shopify Platinum Partner helping brands like Dollar Shave Club, ONNIT, Fox Factory & Herschel succeed on Shopify Plus. We pair deep Shopify expertise with Commerce Intelligence — merchant data + AI analysis — to help you get more from every commerce investment.

Services and pricing

• Store migrationPrice on request
• Website audit and optimization strategyPrice on request
• Business strategy guidancePrice on request
• Store build or redesignPrice on request
• International expansionPrice on request

Featured work

• Dollar Shave Club

  Complex Custom Subscription Migration Migrated Dollar Shave Club’s custom legacy system to Shopify Plus, and tackled vast data sets, business logic, legacy pricing, and intricate shipping rules. We streamlined the user experience and operational workflows across Shopify, Ordergroove, and other best in class apps such as Klaviyo and Gorgias.

• Herschel

  Headless-to-Headed Consolidation Herschel had outgrown its Shopify+CMS headless stack across four regional storefronts in 70+ countries, weighed down by high overhead and a content team boxed in by dev dependencies. We consolidated the brand onto one unified theme with a full redesign, new PDP templates and Algolia-powered discovery, cutting TCO and empowering the team to build pages themselves.

• ONNIT

  ONNIT is a leading holistic wellness company founded in 2010 by Aubrey Marcus and co-founded by Joe Rogan. Now owned by Unilever, ONNIT sought to unify and migrate both the DTC and B2B commerce businesses to Shopify Plus. At the same time, they wanted to launch with a rebrand, dial up conversion focussed UX and improve subscription performance.

• Fox Factory

  A Platform Consolidation Play Took Fox Factory Bike and Power Vehicle groups and consolidated their CMS systems and migrated to Shopify Plus. Addressed product discovery complexities, guiding users via technical fitment data and custom finders. Simplified site management and ensured consistent brand storytelling across global regions.

• Flamingo (a Harry's inc. brand)

  Subscription Migration & Flexibility From a customer tech stack to Shopify Plus and Recharge in less than 3 months. Addressed operational inefficiencies and enhanced subscription management requirements. The streamlined process improved scalability, inventory management, and allowed for a smooth new product launch.

• ONETeam Sports

  DTC, B2B & POS Migration Migration from Magento to Shopify Plus. Split the brand into Home Run Sports retail and B2B brand OneTeam Sports. Restructured the retail catalog of 30,000 SKUs, improved product discovery and incorporated Shopify POS. With B2B, we streamlined the workflows to modernize their sales team process.

Ratings and reviews

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