Point B

About Point B

Web design services to take you from 'what now' to 'where to next'. The Point B team will help you build, customize, and manage your online store and work with you every step of the way to create an online experience for your customers that will get results.

Services and pricing

• Store build or redesignFrom $2,500
  What's included

  Included in starting price: - Store setup using premium theme - Mobile friendly & responsive site - Menu navigation setup - Product & Collection page design - Internal Page design (About Us, Contact, FAQs, Shipping & Returns) - Up to 20 products setup - Google Analytics and Facebook Pixel added Additional work and price information: -Content and images to be provided by the client, or additional cost to be done as part of the project -The cost of third-party apps or customizations beyond theme code may require additional investment not covered under the initial project scope

• Store migrationFrom $3,500
• Theme customizationPrice on request
• Product and collection setupPrice on request
• Website audit and optimization strategyPrice on request
• Ongoing website managementPrice on request

Featured work

• One Dame Lane

  One Dame Lane crafts elegant, timeless jewelry inspired by nature and architecture. Renowned for bespoke designs and exquisite attention to detail, each piece is a celebration of individuality and artistry. From delicate everyday staples to statement creations, it blends modern design with classic charm. Services: Theme development, Website design, App integration

• Toni Pons

  Best known for their espadrilles, Toni Pons' beautiful line of footwear and accessories are handcrafted in Spain from natural, high-quality materials. They approached us to help them build a new site for their direct-to-consumer entry into the Canadian market. Services: Theme development, App integration, Translations

• Woolf Merino

  Woolf Merino's performance base layers are crafted with soft, sustainably sourced merino wool, providing unparalleled comfort on and off the slopes. We worked with their team to design a best-in-class web experience for their launch in Norway and the US. Services: Theme development, App integration

• ESPELMA

  We worked with the ESPELMA team to move them from a custom-built site to a premium theme, which gives them more flexibility to maintain and update on the fly without the need for third-party developers. The result is a site that matches their brand aesthetic beautifully but with full control as they grow.

• House Kuipers

  I worked in collaboration with the House Kuipers + the51 Studios teams to re-theme their existing Shopify site as part of HK's new brand and Collection launch.

• Engine Ice

  We worked with the Engine Ice team to migrate them to Shopify and integrate their designs into a premium theme. This new website will finally allow them to offer their products directly to their customers and provide a best in class ecommerce experience.

Ratings and reviews

• Fantasia by DeSerioStore build or redesignJul 31, 2026

  Laura was an absolute joy to work with. We are completely in love with our new website. She listened carefully and delivered exactly what we envisioned. Her patience throughout the revision process was greatly appreciated, and she made every tweak feel easy and collaborative. We feel incredibly fortunate to have found such a talented gem of a developer!

• Vancouver Gift BasketsStore migrationApr 28, 2026

  I was thrilled to be connected with Point B for our site's migration from WooCommerce to Shopify. Our 'retail' operation & business model is slightly different than normal ecommerce retailers and Laura handled each request, query and then bump in the road expertly. I highly recommend Point B

• Valley Art SupplyStore migrationApr 24, 2026

  Laura is the BEST and I could not have migrated my store from Square to Shopify without her. On top of being super knowledgeable, competent, and fast, she is a pleasure to work with! I highly recommend working with Laura.

• JV Studios & BoutiqueTheme customizationFeb 20, 2026

  I worked with Laura on a website design refresh and couldn’t be happier. She understood my vision right away and elevated the whole look and feel of my brand. The process was seamless and collaborative. So grateful for her creativity!

• Ode to UnaTheme customizationDec 17, 2025

  I cannot recommend Laura highly enough. From our very first conversation, she understood my vision, and I immediately knew she was the perfect person to hire. Laura handled a full Shopify theme customization, along with the creation of products and collections, and she treated the project as if it were her own business. Her attention to detail, thoughtfulness, and care are evident throughout the entire site. She didn’t just execute tasks; she elevated the experience and brought my vision to life in a way that feels beautiful, intentional, and true to my brand. Her communication was stellar. She was clear, responsive, patient, and incredibly kind. She was flexible throughout the process and made what could have been an overwhelming project feel collaborative, calm, and genuinely enjoyable. I always felt heard, supported, and confident that my store was in the best hands. I am beyond proud of the website we created together and so excited to share it with the world. I intend to continue working with Laura as I enhance and evolve my Shopify store over time. If you’re looking for someone who is deeply talented, thoughtful, and truly invested in your success, Laura is the perfect designer for your project!

• Midlife SolutionsStore migrationDec 4, 2025

  Laura was amazing! After a previous nightmare experience with a web designer that cost me a lot of money, I came to her feeling nervous and honestly a little traumatized. She completely restored my trust in the process. Laura delivered above and beyond, thorough, detail-oriented, creative, and incredibly responsive. She listened to exactly what I needed, made thoughtful suggestions, and was always easy to reach. Working with her felt effortless. I would recommend her all day long!

• AG Flower SeedsStore build or redesignNov 28, 2025

  Laura was fantastic to work with. For a business owner new to Shopify, it was invaluable to have Laura's help and guidance. I highly recommend Point B!!

• Glow Jar Beauty Inc.Theme customizationNov 14, 2025

  Laura is responsive and very detailed. Excited to continue to work with her.

• Wonders CanadaStore build or redesignAug 19, 2025

  We've now completed three store builds with Laura and thrilled with the results of every project. She is consistently fantastic to work with. Why? - She's an expert in her field and partners with the right experts to get the store EXACTLY how we want it, from front end visuals to back end maintenance to customer experience - She 'gets it' - she has a great understanding of e-commerce from both a seller and customer perspective - Everything is done in a timely manner, deadlines are always met without any stress - After the stores are built, it's on me to maintain and redesign them, but she is always only an email away for any questions - Everything is custom to the project, we didn't need to fit into a cookie-cutter, she met the needs of different stakeholders at our organization, and the process is very collaborative (there are no surprises!) I interviewed quite a few Shopify experts before we started our first Store build and pat myself on the back all the time for choosing Laura! She will be our go-to for any future Shopify projects.

• Hero Sandwich BarStore build or redesignJul 3, 2025

  Laura built me a website that not only looks great, but also functions the way I need it to. She's given me easy instructions on how to update the site (for ongoing maintenance) and is always there to provide extra support when I need it. She's responsive and a pleasure to work with. Thanks, Laura!

Read all reviews on Shopify →