Tribe

About Tribe

Tribe is an award-winning eCommerce agency specialising in Shopify websites and growth for CPG brands. As subscription specialists, we combine creativity, strategy, and technical expertise to help consumer brands scale and create loyal, engaged communities.

Services and pricing

• Store settings configurationPrice on request
• Store build or redesignPrice on request
  What's included

  Tribe designs and engineers high-performance Shopify storefronts that bridge the gap between aesthetics and conversion. Every project is built on clean Liquid architecture, ensuring the site is lightning-fast, fully accessible, and capable of handling high-volume traffic. Tribe focuses on creating bespoke user experiences that don’t just look premium but are built to scale alongside the business.

• Store migrationPrice on request
  What's included

  Transitioning to Shopify should be a catalyst for growth, not a technical setback. Tribe specialises in seamless migrations from platforms like Magento, WooCommerce, and Salesforce, prioritising data integrity and SEO preservation. By managing the complex mapping of product, customer, and order data, Tribe ensures a frictionless move into a more agile and scalable ecosystem.

• Theme customizationPrice on request
• POS setup and migrationPrice on request
• Website audit and optimization strategyPrice on request
• Ongoing website managementPrice on request
• Checkout upgradePrice on request
• Custom domain setupPrice on request
• Custom apps and integrationsPrice on request
• Systems integrationPrice on request
• Search engine advertisingPrice on request
• SEOPrice on request
• Sales channel setupPrice on request
• Conversion rate optimizationPrice on request
  What's included

  Tribe uses a data-first methodology to turn existing traffic into sustainable revenue. By deploying heatmapping, A/B testing, and rigorous user-journey analysis, Tribe identifies and eliminates the friction points that stall growth. This iterative process refines the path to purchase, ensuring every design decision is backed by evidence and focused on increasing the bottom line.

• Social media marketingPrice on request
• Email marketingPrice on request
  What's included

  Tribe transforms one-off buyers into loyal advocates through sophisticated CRM and retention strategies. By building out intelligent automated lifecycles from high-converting welcome flows to predictive win-back campaigns—Tribe ensures brands stay top-of-mind. The focus remains on data segmentation and personalisation to drive consistent, automated revenue and higher Customer Lifetime Value (CLV).

• Content marketingPrice on request
• Analytics and trackingPrice on request
• Business strategy guidancePrice on request
• Wholesale/B2BPrice on request
• International expansionPrice on request
  What's included

  Tribe provides the technical infrastructure required for brands to scale across borders with confidence. Leveraging Shopify Markets and multi-store setups, Tribe handles the complexities of localised currency, language integration, and regional shipping logic. The goal is to provide a unified global presence that feels local to every customer, regardless of where they are in the world.

• Site performance and speedPrice on request

Featured work

• Freja

  Rebranding and rebuilding an existing Shopify Plus client for their next growth phase. Freja returned to us for the design and development of the second version of their website, following a comprehensive rebranding project. The goal was not only to integrate their new visual identity but also to enhance the site's functionality.

• The Nue Co.

  The Nue Co, a wellness brand known for its science-backed supplements, undertook a comprehensive website rebuild to align with its refreshed brand identity and enhance the user experience across its US, UK, and EU Shopify Plus stores. The redesign introduced a new colour palette and fonts, ensuring a cohesive and modern aesthetic.

• Origin Coffee

  Tribe Digital upgraded Origin to Shopify Plus, rebuilding their website after a CRO audit. This included a redesigned product page and a fully rebuilt cart to enhance cross-selling. The results? A 15% uplift in subscriptions, 10% higher add-to-cart rates, and a 4% increase in orders, showcasing the impact of user-focused design and technical excellence.

• Cheeky Panda

  A brand-led Shopify Plus experience with subscription tools, playful interactions, and gamified cart incentives for leading bamboo home essentials brand.

• Mother Root

  Tribe Digital partnered with Mother Root to launch a new Shopify website to align with their rebrand. Focused on enhancing the user experience, the project included streamlined navigation, an intuitive checkout process, and optimised product pages. The result was a customer-centric site that increased engagement and supported the brand's growth trajectory.

• Eleat

  Rebranding and upgrading our existing Shopify store with SKIO's new build-a-box. For our recent rebuild of the Eleat website, we built upon its existing Shopify foundation, enhancing its vibrant and progressive brand identity with new design components.

Ratings and reviews

• STOCKEDStore build or redesignMar 31, 2026

  We loved working with the Tribe team - the best agency we've ever worked with! They helped design and rebuild our store as we migrated from Recharge to Skio. In design they took on our references and inspo and created something that felt like our brand with all the features we were looking for in a consistent design system. In build, they made it all work together in a way that was future proof and adaptable, with great communication along the way. Highly recommend!

• Origin CoffeeStore build or redesignOct 24, 2025

  Tribe are an exceptional agency — they just get it. Detailed, diligent, and hugely experienced, their expertise across both technical and brand has enhanced our digital presence, allowing us to continue driving growth and creating exceptional customer experiences through our website. Highly recommend!

• Sauce ShopStore build or redesignOct 10, 2025

  Tribe built a whole new custom theme for Sauce Shop to coincide with the brand undergoing a refresh of it's design. Tribe took the brand guidelines from our design agency and ran with this to create us a perfectly on brand and high functioning website with a comprehensive bundle building solution for OTP and subscription. The also incorporated a landing page builder element using page templates and a native cart with upsells and free gift. This mean we could remove a number of apps from our existing stack, saving us money in the long run. The team at Tribe were brilliant to work with, the site was delivered on time and the aftercare to pick up on any snags was brilliant. I would heartily recommend working with Tribe, if I were to need a theme they would be my first choice.

• Cheeky PandaStore build or redesignOct 7, 2025

  Working with the team at Tribe to develop Cheeky Panda’s new website was a fantastic experience from start to finish. Tribe brought an incredible balance of creativity and technical expertise to the table, acting as a true partner and force of suggestion at every stage. The result? A seamless, high-performing site that perfectly blends cheeky tone and strong ecommerce performance. At the heart of Cheeky Panda is a drive to create big impact through simple actions, and have fun doing it. Tribe helped bring those values to life in every pixel. From the playful animations (try adding something to your cart!), to bringing our ambitions and commitments front and centre, our new online home radiates everything we stand for. Tribe's ability to interpret the brief, offer smart solutions, and iterate with patience and flexibility made the process genuinely collaborative and smooth. The team is super easy to work with, full of ideas, and totally committed to delivering something that both looked great and worked hard. Highly recommend!

• SabatinoStore build or redesignFeb 12, 2025

  Tribe transformed our website with a profound understanding of both technical challenges and our brand identity. Their mastery in design, user experience (UX), and Shopify, coupled with seamless account management, led to remarkable results. Friendly, diligent, and highly skilled, partnering with Tribe was one of our best decisions—our site is now truly in great hands.

• HearthStore build or redesignFeb 5, 2025

  We reached out to a number of agencies and Tribe were a real standout from the first conversation we had with them. They were a delight to work with throughout, went above and beyond and have built us a website that we're really happy with. Couldn't recommend them more highly

• ELEATStore build or redesignFeb 4, 2025

  A great partner that we have worked with for the past 3 years. Great skills on end-to-end D2C with strategy, design and development all taken care of by the Tribe team. The fact they are the only agency we have stayed with over the past 3 years probably says all you need to know!

Read all reviews on Shopify →