We are Underground

About We are Underground

We are Underground has been building Shopify themes since the platform’s early days in 2007. With eight best-selling themes in the Shopify Theme Store, trusted by tens of thousands of merchants, we bring unmatched depth of experience to every Shopify project.

Services and pricing

• TroubleshootingPrice on request
  What's included

  Included in starting price: Stuck with an app install gone wrong or having issues that are beyond the scope of your current theme developers' support? We offer a troubleshooting service to help pinpoint problems within your store. Additional work and price information: From $150 per hour our team can help to diagnose critical issues that are holding your store back from greater success.

• Theme customizationPrice on request
  What's included

  Included in starting price: Looking to make small customizations to an existing theme or store front? Our team can offer a wide range of customizations helping to tailor your store to your needs. Additional work and price information: Our customization services range from small ad-hoc changes to new larger visual features and re-building of existing sections.

• Store build or redesignPrice on request
  What's included

  Included in starting price: For a custom store, you need to ensure you have a connected partner that is going to be there when you have a problem, not just for the nice parts. We maintain & support over 70,000 Shopify stores based on our theme sales. To do that takes infrastructure, personnel & experience which we have in abundance. From design through to development & after-care we can manage your current and future development needs advising you of best practice and shortcuts to getting more from your Shopify store. Additional work and price information: Choose your route to start with a theme as a base building custom options & reworked layouts to keep down the costs or go all out with a completely custom site that is built to your aesthetic where you control the budget & workflow with complete visibility & interaction, getting every detail right down to the last pixel to your specification. Including a full workup of mobile, tablet and desktop display wireframes, designs and mockups crafted to your brand and visual ideas.

• Ongoing website managementPrice on request
• Website audit and optimization strategyPrice on request

Featured work

• Testament Shopify theme

  A trusted Shopify theme used by thousands of merchants worldwide, Testament has been helping brands grow their online stores for over a decade. Designed to balance beautiful storytelling with powerful selling features, Testament combines a clean, professional design with the flexibility needed by ambitious merchants. Regularly updated to support the latest Shopify features and best practices.

• Icon Shopify theme

  Built for brands that want to make a bold first impression, Icon combines striking visual design with powerful e-commerce functionality. Designed to showcase products through immersive imagery, engaging content sections, and modern layouts, Icon helps merchants create memorable shopping experiences that stand out from the competition. Regularly updated with the latest Shopify features & updates.

• Drop Shopify theme

  Designed for modern brands and fast-moving product launches, Drop combines clean, contemporary design with powerful merchandising tools. Whether you're launching new collections, promoting limited releases, or building excitement around your products, Drop helps create a seamless shopping experience that keeps customers engaged.

Ratings and reviews

• 5 Stripes MerchNov 26, 2019

  Job was completed very quickly outlining what I needed to do...Thanks!

• Hey Happy DogTheme customizationFeb 24, 2019

  I'm using Underground's Fashionopolism and loving the theme, it's clean and beautifully designed. But I'm particularly loving the quality and care coming from the support team. They understand my layman's descriptions, they're patient when necessary, and clever but straightforward problem solvers. Definitely ⭐️⭐️⭐️⭐️⭐️ for service and support!

• Hyatt BuyhiveTheme customizationFeb 22, 2019

  They are extremely responsive, consultative, and ultimately produce great results. Couldn't be happier with their business performance.

• FoliebutikkenTheme customizationFeb 22, 2019

  Very professional, delivering extactly what we asked for in time. Replies fast and accurate. Comes highly recomendable.

• Sure-Fit DesignsTheme customizationFeb 22, 2019

  I needed a couple of minor tweaks done to my Shopify theme and once the work began, the process went efficiently and smoothly. After the initial change, I requested a couple of modifications and that was also done as requested and very quickly. Thank you!

• REDACTEDTheme customizationSep 2, 2015

  Absolutely AMAZING! Thank you for all your help :)

• REDACTEDTheme customizationSep 2, 2015

  Excellent and prompt service from Richard Bainstow. Even though there is a seven hour time difference the service was right on time and the problem was fixed.

• REDACTEDTheme customizationSep 2, 2015

  Richard completed a theme modification request instantly. I am very satisfied with his work and his responsiveness.

• KIRAKIRA THINGSTheme customizationSep 16, 2014

  I normally don't leave reviews; however, my experience was too good not to leave one. Working with Underground Media has been spectacular, I would even go as far as to say extraordinary! I could honestly say that I have a newfound love and support for them and am officially a fan and customer! Thanks for taking care of me! Richard, you're awesome! Five stars! :)

• REDACTEDTheme customizationFeb 19, 2014

  Couldn't be happier with our new theme. It's bringing us better conversions and site engagement immediately. Richard was also incredible. He actually logged into our admin and helped us customize a small piece of code that wasn't optimal for us. These guys are top notch!

Read all reviews on Shopify →