Emma Nicholson

About Emma Nicholson

I'm Emma Nicholson, an independent Shopify Designer and Developer with over 12 years of experience and a Shopify Partner since 2014. I specialise in custom theme development, Shopify app development, and performance optimisation. From bespoke storefronts and new functi

Services and pricing

• Theme customization$750–$3,000
• Store build or redesign$7,000–$14,000
• Site performance and speed$750–$2,000
• Business strategy guidance$300–$1,500
• Store migration$3,000–$12,000
  What's included

  Included in starting price: Shopify Plus is enterprise-level e-commerce for businesses that want to sell in multiple geographical locations or streamline their operations. Shopify Plus is ideal for e-commerce stores that want to move away from Magento and the associated costs of hosting, recruiting developers, or relying on agencies for site upkeep. Additional work and price information: We’ve designed and built Shopify Plus stores for many clients and have successfully migrated them from their old systems to Shopify. Projects start from £30,000.

• Store settings configurationPrice on request
• Headless commercePrice on request
• Ongoing website managementPrice on request
• Checkout upgradePrice on request
• Custom apps and integrationsPrice on request
• Custom domain setupPrice on request
• TroubleshootingPrice on request
• Systems integrationPrice on request

Featured work

• Creating an accessible store for Royal Museums of Greenwich

  I worked with the Royal Museums of Greenwich to ensure their store adhered to Web Content Accessibility Guidelines (WCAG). Through various tools, testing, and adapting the store's code, their online store can now be navigated by a range of users; from users with visual impairment using screen readers, to users with motor neuron diseases who navigate the website via a keyboard.

• Boosting the bottom line for Tom & Teddy

  Tom & Teddy have been enrolled on my Conversion Rate Optimsation plan since 2018 in which all international stores have increased sales dramatically since 2017 (Australian store sales were up by 693% in 2020 alone). I have worked with them to streamline internal processes, modernise their stores, manage SEO, and increase sales.

• Doubling sales for Bathroom Village

  I migrated Bathroom Village from Magento over to Shopify Plus and built them a bespoke theme. Since migrating to Shopify Plus, the Bathroom Village team has been able to focus on growing the brand and streamlining its internal processes. Within the first three months of launching, the website's monthly sales has more than doubled

• Slick new Shopify Plus store for Watches of Wales

  I re-built the Watches of Wales store on Shopify Plus with a slick new design to help position them as a leader in the luxury watch market. The customer journey and ease of use/multiple customer help channels was at the front of our design process, as the new theme had to enable customers to contact the Watches of Wales team easily at each step of their purchasing and after-sales journey.

Ratings and reviews

• REDACTEDSep 4, 2020

  Untethered Collective were great! Emma communicated fantastically well and was very good at explaining the more complex elements. Emma went out of her way to provide extra support and not to mention completed the job to an exceptionally high standard. The value you get by choosing Untethered Collective is astounding, would use again in a heartbeat and will continue to use moving forward. Don't hesitate to contact.

• Bathroom VillageStore migrationJul 25, 2018

  Emma and the team at Untethered Collective have provided us with consistent fantastic work delivering us a superb Shopify Plus site on an challenging timescale. The site is already producing record figures in it's infancy, and Untethered Collective continue to help us improve and fine tune the site. I would have no problem recommending Untethered Collective to anyone, the whole experience has been fantastic, and we are very happy with them and our new website on the Shopify Plus platform. Jack Hawkins E-Commerce Manager UK Bathroom Village Ltd

• WillowTheme customizationFeb 12, 2018

  professional, reliable, quick

• REDACTEDTheme customizationOct 9, 2017

  The team at Untethered have been excellent so far. Very responsive, high quality work; going above and beyond the initial requirements. We're looking forward to continue to work with Emma and the team

• Dart FlyscreensTheme customizationSep 14, 2017

  Emma is a total star, and a rare talent. She's really easy to work with, has an innate understanding of business and is able to translate a customer's requirements into something which not only works, but looks great too. Definitely recommended.

• Ginger RoseTheme customizationSep 7, 2017

  The service, speed and quality of work we received from Untethered Collective was faultless. Would definiately recommend.

• REDACTEDStore migrationMay 18, 2017

  Untethered Collective were amazing to work with, they were excellent at every step of the way, always responding quickly to questions and feedback. We had a very specific vision of what we wanted our site to be like and I can quite honestly say it is exactly how we intended it to be. We feel very proud of our new platform, and can highly recommend working with these guys!

• REDACTEDTheme customizationFeb 24, 2017

  I was very satisfied with my experience with Untethered Collective. They provided a professional, comprehensive, and actionable website review for free. I was glad they gave me an honest feedback and offered suggestions on how to fix my site. I would definitely recommend!

• THE CHESS INCJan 30, 2017

  It was a small job but they immediately understood what I wanted and carried it out fast and effectively. Would definitely recommend.

• MAGNITONETheme customizationJan 20, 2017

  Great to work with. Understood the project brief quickly. Set out clear deliverables and expected timeline for work to be done and delivered 100% to those times. They were also great at follow up tasks from the work that cropped up after we have signed off the project. I would recommend working with them again.

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