Usama Afzal

About Usama Afzal

We build high-performing Shopify stores from scratch or redesign existing ones. From theme customization, SEO, and CRO to email marketing, product sourcing, B2B setup, and app integrations—we handle everything to launch, grow, and scale your eCommerce business.

Services and pricing

• Product and collection setupPrice on request
• Store settings configurationPrice on request
• Store build or redesignPrice on request
• Store migrationPrice on request
• Theme customizationPrice on request
• Ongoing website managementPrice on request
• Website audit and optimization strategyPrice on request
• TroubleshootingPrice on request
• Custom domain setupPrice on request
• Systems integrationPrice on request
• Custom apps and integrationsPrice on request
• SEOPrice on request
• Search engine advertisingPrice on request
• Sales channel setupPrice on request
• Conversion rate optimizationPrice on request
• Email marketingPrice on request
• Business strategy guidancePrice on request
• Product sourcing guidancePrice on request
• Site performance and speedPrice on request
• Wholesale/B2BPrice on request
• Product developmentPrice on request
• Logo and visual brandingPrice on request
• Video and illustrationsPrice on request
• Product descriptionsPrice on request
• Website and marketing contentPrice on request

Featured work

• Clean Beauty Store – Savi Organics

  A clean and elegant Shopify store built for a skincare brand that prioritizes simplicity, natural ingredients, and sustainability. Designed with an intuitive layout, mobile optimization, SEO, and seamless shopping flow for higher conversions.

• Wellness & Skincare – Ressentials

  A conversion-focused wellness brand store designed with engaging visuals, custom collection setup, and integrated email marketing. Optimized for fast loading, customer engagement, and smooth user experience across devices.

• Minimalist Beauty – Essentials by Dianne

  A calming, minimalist online store for handcrafted beauty essentials. Custom theme configuration, visual branding, and full SEO setup make the site feel premium while staying true to its handcrafted identity.

• Modern Matcha Brand – Matcha Karu

  Built for a premium tea brand, this store combines Japanese aesthetics with high-converting UX. Custom product descriptions, integrated analytics, and fast-loading performance help drive customer loyalty and trust.

• Elegant Jewelry Shop – Esem Gems

  A luxury jewelry site designed for elegance and ease of navigation. Features include custom domain setup, Shopify SEO, collection filters, and professional branding to showcase high-end products with style.

• Home Fragrance Brand – The Kandle Shop

  A cozy, warm-toned Shopify store developed for a candle brand with a focus on storytelling and visual appeal. Custom design, email automation, and product bundling features enhance both brand identity and average order value.

Ratings and reviews

• Maxum MartTheme customizationMay 5, 2026

  We really enjoyed working It was an exceptional experience thank you so much for your help Our website is now grabbing sales :)

• CampedaStore settings configurationFeb 7, 2026

  A true professional, always available for anything. He met every request and expectation. I hope to continue working with him in the future. His experience and knowledge of Shopify are very important for those who, like me, have a store that is constantly growing and improving.

• MonthlySEOPacksStore build or redesignFeb 4, 2026

  I had a great experience working with this Shopify developer. They did a great job listening to my instructions and feedback. The end result was a newly redesigned shopify site using a pre-purchased theme. Overall I am pleased with the result.

• Alpha WingStore build or redesignJan 31, 2026

  He has been quick and exceptional developing our Shopify E-commerce Store! One of the best experiences we had with a Shopify Dev! His experience and knowledge in Shopify Development is amazing. Would recommend 100%

• Beautefire Skincare & CosmeticsStore build or redesignOct 19, 2025

  Outstanding Experience with Usama Afzal – Highly Recommended! Working with Usama Afzal on my website Beautefire has been an absolute pleasure. From the very beginning, Usama demonstrated exceptional professionalism, technical expertise, and a deep understanding of brand aesthetics. He didn’t just “build” a website — he crafted a complete online identity that perfectly reflects the essence of my brand. Usama’s attention to detail is unmatched. He customized every section to match the brand’s color palette, product visuals, and user flow, ensuring the site not only looks stunning but also performs flawlessly on all devices. The website speed, smooth animations, and optimized user experience have truly elevated our digital presence. What stood out most was his communication — clear, responsive, and solution-oriented. Every idea I shared was understood immediately and improved upon with his creative touch. He also provided valuable insights about Shopify optimization, SEO, and conversion-focused design that helped make Beautefire both visually appealing and highly functional. If you’re looking for a Shopify expert or web developer who treats your project like his own, look no further. Usama combines technical mastery with genuine passion for design and business growth. I’m beyond happy with the result — my website now looks professional, loads fast, and gives customers a seamless experience. Highly recommend Usama Afzal for anyone who wants a modern, high-performing, and beautifully designed website. — Client, Beautefire

• M-PACCWebsite and marketing contentOct 14, 2025

  It has been great experience working with Usama and his team to develop my website. From start to finish, they have been very patient, pleasant & polite, even when I requested multiple changes or wasn’t sure exactly what I wanted. They took the time to explain things clearly and to work along with me. Their hard work and dedication really stood out and they always put in the extra effort where requires to get things right. Overall, I’m very grateful for their professionalism, reliability and commitment to producing a quality website. I highly recommend them to anyone looking for a developer who truly cares about the project and the client.

• ClublabTheme customizationOct 10, 2025

  One of the best ! Incredible work Thanks Usama

• HikeForgeSite performance and speedOct 6, 2025

  I have worked with Usama a couple of times. Each time he does an incredible job and goes above and beyond with his service. He is always available to answer questions and is incredibly knowledgeable. He has even helped me with questions after the work is completed to help me make solid decisions for my Shopify store. I cannot recommend Usama enough.

• Zuri HouseTheme customizationSep 4, 2025

  I had a great experience working with Usama on replacing the theme for my online shop. He is very responsive, professional, and always quick to reply to my requests. He not only solved every issue but also explained how things work, which was really helpful. Usama takes his work seriously and goes above and beyond to deliver the best results. I highly recommend him for his professionalism, problem-solving skills, and excellent service. Thanks Usama!

Read all reviews on Shopify →