Underwaterpistol

About Underwaterpistol

We're Underwaterpistol, the Shopify Plus agency that empowers ecommerce brands to disrupt, dominate & scale at pace. With over two decades in the business, we know what it takes to build & optimise high-converting online stores that captivate customers & drive revenue.

Services and pricing

• Store migrationPrice on request
  What's included

  Included in starting price: Moving ecommerce platform is a bit like moving home; things can get lost, broken, and it takes forever to unpack and settle in to your new place. But when you move your online store, that can’t afford for that to happen. Moving to Shopify doesn’t mean starting over. We’ll move everything you’ve built to your new home, including: - Products - Content - Customers - Orders - Reviews Additional work and price information: You have more direct control over your site than with any other platform. Shopify themes and apps allow you to add endless features needed to run online stores. If you can’t find exactly what you need, it can be built by our team of Shopify Plus App Experts. Get in touch at - https://www.underwaterpistol.com/

• Wholesale/B2BPrice on request
• International expansionPrice on request
• Store build or redesignPrice on request
  What's included

  Included in starting price: We’ll design and build high conversion e-commerce website, customised to your unique requirements. The process starts with discovery and research phase where we define the project requirements. We then move on to the design phase, where we go through several iterations taking into account your brand style and voice. The build phase involves rigorous quality assurance process and depending on your requirements we’ll recommend technological partners to help with your particular business needs. Additional work and price information: The project cost will be determined at the start and will depend on the complexity and size of the website. Our rigorous discovery and research phase allows us to provide accurate estimates for the amount of work necessary. We offer complete transparency regarding the ongoing costs and future work on the website. Get in touch at - https://www.underwaterpistol.com/

• Systems integrationPrice on request
• Custom apps and integrationsPrice on request
• Conversion rate optimizationPrice on request
• Business strategy guidancePrice on request
• Theme customizationPrice on request
  What's included

  Included in starting price: We will add custom pages and forms based on your project specifications and make sure those work well with your current design and store setup. Additional work and price information: As part of the process of adding new custom pages and forms we will perform a UX/UI review and provide you with additional suggestions based on the best practices. Get in touch at - https://www.underwaterpistol.com/

• Product and collection setupPrice on request
• Store settings configurationPrice on request
• POS setup and migrationPrice on request
• Headless commercePrice on request
• Website audit and optimization strategyPrice on request
• Ongoing website managementPrice on request
• Checkout upgradePrice on request
• TroubleshootingPrice on request
• Custom domain setupPrice on request
• Site performance and speedPrice on request

Featured work

• Ooni

  With their peak trading period looming, Ooni seized the opportunity to level up their online presence and fix the performance issues that were hampering sales.

• Omaze

  This buzz-worthy business raises money for charities with unmissable prize draws. Having established themselves in the US, Omaze approached us to help them take the UK by storm.

• Reach PLC

  Reach PLC’s ambitious new multi-vendor marketplace demanded a rock-solid technical foundation to power its seamless operation. We built it for them.

• Wilkinson Sword

  An iconic brand with a rich heritage, Wilkinson Sword came to us to strengthen their position in the online space and rejuvenate their subscription offering.

• The Fish Society

  Online fishmonger The Fish Society sought an experienced partner to migrate them to Shopify Plus and optimise their customer journey. That's where we came in.

• Roseland

  With a decade-long history in the furniture space, Roseland wanted to effectively showcase their expertise across a new website, brand and ecommerce strategy.

Ratings and reviews

• Lily CharmedStore migrationJun 24, 2019

  Sadly Underwater pistol didn't take the time to understand our business and created a website that although looks more beautiful, lacks some fundamental building blocks. We had various different account managers, developers and SEO experts in a short period which didn't help with consistent communication.

• A Little FindTheme customizationMar 14, 2019

  It is about a year ago when Underwaterpistol has helped us implement some apps. This all went without any problems and in a timely fashion. Meanwhile we have changed the themes so we dont use the changes that were made any longer.

• sippStore migrationMar 4, 2019

  UWP helped us deliver a full website re-brand which was delivered to high standards, and also bolster our product proposition helping us launch our now most popular product offering on site. A pleasure to work with their development team, who are very knowledgeable and helpful.

• ColdCuts // HotWaxStore build or redesignFeb 19, 2019

  After an initial conversation with Gary and Sophie, we felt confident Underwaterpistol had the knowledge and expertise to complete the plan we had for our new website. Their communication was brilliant throughout and any issues were quickly resolved. The deadline for completion was missed by a week or so, but given the tricky nature of the bespoke functions we needed implemented on the website this was understandable. The most important thing, was the implementation of these functions without taking away anything from the design and UX ( from our experience, this was a task many Shopify developers had struggled with in the past). The professionalism shown throughout the work was fantastic. We really couldn't recommend Underwaterpistol enough, and we look forward to working with them on some more of our exciting projects in future. Will Baxter - Founder @ ColdCuts // HotWax.

• REDACTEDTheme customizationFeb 1, 2019

  In September 2018 , through SHOPIFY we were offered the choice between several developers . Out of the 3 we selected , UWP stood out promptly as they demonstrated a good interest of our industry , a clear understanding of the back end structure that our website would require and a quick implementation of our front end choices . It took us only one day to delineate their perimeter of activity and agree their cost of intervention . The working relation with the UWP developers designated to us was close and very responsive until the moment we went live .The other good point is that there was no bad surprise between their initial estimate and the actual budget spent on our development .

• REDACTEDTheme customizationJan 23, 2019

  We initially got in touch with a person who understood well our request …. but half way Underwaterpistol decided to replace him with another person to whom we had to explain again opur project …. . the other critic is that it is almost impossible to get somebody on the phone to talk normally about your problem of developement . All communication must be written with new communication media sometime difficult to operate when you are not an IT professional . In terms of cost we spent the double than our initial budget ….

• Jaded LondonStore migrationJul 5, 2018

  Underwaterpistol were a dream to work with, they completely understood the direction we wanted for our new website and delivered quickly and to the highest quality. The team are fantastic and we're looking forward to continue making our new website even more amazing with them in the future.

• Talking Tables UK TradeStore migrationApr 9, 2018

  I am very pleased with the work provided by UWP, especially the speediness and pro-activeness they have when you need them.

• Abbott Lyon EuropeStore build or redesignMar 28, 2018

  Having started out with a template theme, we decided it wasn't enough and essentially re-built our store from the inside out in conjunction with Underwater Pistol. They've helped us on front and back end functionality, across multiple websites and done so at an extremely high level. We're really pleased with the work they've done for us over the last 12 months and look forward to working with them in the future.

Read all reviews on Shopify →